Posts tagged with 'Web 2.0'
Scott Adams is best known as the creator of the popular Dilbert comic strip. Dilbert, of course, has risen to popularity by poking fun at the typical white-collar office that so many of us have experienced first hand.
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by Drama 2.0
10 December 2008 12:00pm
2 comments
Last week I posted some
tips for brands
wishing to engage with their customers via social media. It would appear to have been well received and I hope it helped provoke some thought around this subject.
One tip which received a lot of attention was "Forget ROI" and because this appeared to be a hot topic of interest, I thought I'd offer a little more detail and context around this and provide some further thought of how a return (in some shape or size) could be measured and then used to build a business case. I hope it helps.
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by Karl Havard
10 December 2008 10:20am
10 comments
Reevoo provides reviews for retailers like Currys and Tesco, and launched its own website last year. It has recently had a revamp, including a new homepage and updated product pages.
The Reevoo website gathers together a wide range of product reviews, and should be a good resource for online shoppers, so how does it shape up?
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by Graham Charlton
10 December 2008 09:32am
4 comments
Brands seeking to engage their consumers via social media seem to be misunderstanding the whole concept of social media itself. It's for the people, by the people and business needs to recognise this. The consumer now has the power, and consumers in numbers can carry a lot of influence.
The main article covers five misconceptions that brands appear to have around the area, such as ROI expectations and the risks associated with getting involved.
I've also offered ten tips for those businesses wishing to engage with their target market through social media, which I hope are useful. If you're an organisation that is chosing to ignore the soial media phenomenon I'd like to draw your attention to the last tip, entitled Do It! Enjoy the read...
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by Karl Havard
05 December 2008 10:00am
20 comments
One might make the argument that of all the Wall Street personalities who made names for themselves in the internet boom of the late 1990s and in the bust that soon followed, Morgan Stanley's Mary Meeker was the most important.
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by Drama 2.0
04 December 2008 12:00pm
1 comment
The BBC has released the results of its experiment with in-text links, and it seems the corporation is still not sure how to deal with the issue of linking out from its articles.
The BBC Internet Blog reports on the results of the experiment, which used the Apture service to add links to the text of articles. 90% of the feedback received during the two week trial.
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by Graham Charlton
04 December 2008 11:21am
7 comments
As Patrick talked about on Monday, 2009 may turn out to be the year for mobile internet, and companies need to be thinking about their mobile strategies.
Some websites have already adapted well to the use of mobile internet, but others seemingly have a long way to go. A new ebook (pdf) from dotMobi takes a look at the best and worst on the mobile web.
Here are a few best practice tips for mobile websites...
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by Graham Charlton
04 December 2008 09:00am
4 comments
I'm a professed 'social media' skeptic. I believe that much of the hype around social media is unjustified.
I believe anyone arguing that every corporation should be seeking out 'conversations' and becoming 'friends' with customers on social networks largely reflects a misguided and naive marketing philosophy.
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by Drama 2.0
02 December 2008 12:00pm
8 comments
How do you measure the success of an online business, given the current economic climate?
Tying in rather neatly with Chris Lake’s blog post a couple of weeks ago, 20 ways to delight your customers in 2009, last week saw E.Factor hosting their Measuring Success event.
E.Factor is a relatively new online social networking-site that has already gone global, with a rapidly growing membership of business people and investors.
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by Jake Hird
27 November 2008 10:30am
2 comments
Google's SearchWiki, which allows users to re-rank, delete, and comment on results, was released this week, leaving users with plenty of questions about the new feature.
Danny Sullivan at Search Engine Land has been talking to Google about SearchWiki, and has answers to a few questions...
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by Graham Charlton
26 November 2008 09:45am
0 comments
