In the run up to Christmas 2013, it seems that online fashion retailer ASOS is the top UK brand on Pinterest, generating 1,728 shares per week.
These findings come from the latest study by Searchmetrics, based on the top ten UK retail sites.
Every company in the top 10 has set up its own official Pinterest page, largely as a result of the image based platform becoming the third biggest social network globally and increasingly responsible for driving traffic towards ecommerce.
ASOS has recently redesigned its homepage to put added emphasis on content marketing, and already has a strong cross-platform strategy when it comes to social.
Here’s some more stats that highlight ASOS’s success on Pinterest.
I’ve possibly never had so much fun writing an Econsultancy blog post. For an hour or so yesterday, I was listening to ‘old’ in-game radio adverts from the Grand Theft Auto computer games, handily available here.
Whilst they are hilarious, in aping existing companies they also use many of the ad man’s techniques to sell a product.
I’ve tried to succinctly describe these techniques in this post. I hope you enjoy the fake product names and slogans as much as I did, and aren't put off by the some of the products' slightly poor taste. Thanks to GTA Wiki, where I grabbed the crazy product images.
Even after seven years of YouTube's existence, brands still aren’t making much of a dent in the ‘YouTube 5,000’, an elite group of channels with at least 43m views each.
Theoretically brands have a much greater advantage than your average YouTuber as they have more money to produce content, however according to Touchstorm’s latest study, The Touchstorm Video Index, only 74 of the YouTube 5,000 channels are from brands.
In November 2013 I took a look at YouTube strategy for brands. I revealed some surprises from the research, and recommended some guidance on how brands can improve their YouTube reach.
Yesterday I talked to the SVP of marketing and production at Touchstorm, Sean Womack, about the topic, and he offered the following advice for brands.
Marriot International has come top in a usability report that includes eight of the world’s top hotel brands.
The report also looks at the onsite effectiveness and brand awareness of Holiday Inn, Radisson, Hilton Hotels, Best Western, Choice Hotels, Accor Hotels and Starwood Hotels.
As mentioned, Marriott International was the top performing hotel with an average score of 83%. Accor came second with 78% while Starwood Hotels was third with just 68%. The overall average among all eight hotels was 64%.
Everybody loves to hate buzzwords, but those of us who work in digital need to tolerate the birth of new phrases to describe new things.
I’m not talking about horrific PR terminology like ‘leverage’ and ‘synergy’ and ‘blue sky’, which are not to be tolerated, and which I’ve previously discussed.
Instead, we shall focus on those buzzwords and phrases that have originated in recent years, and which have significantly grown in popularity over the past year.
Let’s say you have a great product or service.
Let’s also say that whatever SEO, SMO or PPC strategy you’ve used (or not used) is successfully driving traffic to your ecommerce site, and that when those potential customers have clicked through to your homepage, or landing page, you're confident that it ‘looks good’.
Finally let’s say your site even provides a fine user experience. No real complaints. Everything works as it should.
So now what?
Is there anything more you can do to convince that traffic to stay a little while longer? To not bounce straight back to the SERP? To respond to calls-to-action? To increase your conversion rate?
There are any number of reasons that online shoppers might abandon a shopping basket, ranging from the site UX to unexpected delivery charges.
Or it could just be that they were shopping around and had no real intention of making a purchase.
Similarly, it could be that the user intentionally dropped out late in the checkout process in order to trigger a cart abandonment email so they could analyse them for a blog post.
This latter course of action is exactly the one I took last Friday with several ecommerce sites so I could pull together a few different examples of retargeting emails.
Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?
A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.
To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.
As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption.
If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe.
Back in October we spoke with Nokia at the Festival of Marketing. The topic up for discussion was referral sales marketing and how it gives brands a new way of taking part in eccommerce without selling direct to consumers.
In this article I put forward the case for referral sales and why it could take over from brand ecommerce.