|Name||Adam Adam Posner|
|Member Since||3 Jun 2012|
|Areas of Expertise||B2B Marketing, Email Marketing, Multichannel Marketing|
My career has evolved over 28 years to this day where I am now focused and very clear on what my passion is... to solve every marketing problem and drive every strategy that I am involved with to a reality of measureable results…that exceed targets set.
I am disciplined, energised and outcome based. Willing to get my hands dirty as well as drive the entrepreneurial skills of my team, I have a proven track record of working across varied multi-channel direct marketing initiatives in business-to-business and consumer markets across financial services, energy, tourism, manufacturing, education, IT and retail.
Key areas of expertise:
•Data driven direct marketing with multi-channel focus
•Retention and Loyalty - strategy to execution
•Big picture thinking, executional attitude
My new book, "Give-back to Get-back - 9 steps to a profitable loyalty program", published in April 2011, is a must read for any business ready to consider a loyalty program and is also a great refresher for those who already have a loyalty program. Email me email@example.com to order a copy.
My first book "the Power of 3 - more quality customers, more often, spending more." is packed full of multi-channel direct marketing insights and creative wisdom. Email firstname.lastname@example.org to order a copy
Education and Qualifications
Grad Diploma in Direct Marketing - Monash University Australia
Blog comments by Adam Adam Posner
- Content marketing strategy: an A-Z guide to success, 31 Jan 2013