Jeff McCarthy

Name	Jeff McCarthy
Job Title	Senior Lecturer
Organisation	Manchester Metropolitan University Business School
Member Level	Enterprise
Member Since	3 Jul 2007
Areas of Expertise	E-commerce, Email Marketing, Multichannel Marketing, Social Media, Community Management
Contact Details	Email: Telephone: 07900 808230

About Me

Digital marketing specialist with over 15 years in digital publishing, e-commerce, e-retail, m-commerce, interactive and direct marketing in B2B and B2C environments.

Ran own business since April 2003, specialising in e-retail & digital publishing. Over 15 years experience in e-commerce, m-commerce, interactive and direct marketing in B2B and B2C environments. Highly experienced speaker/trainer for CIM, IDM, MMUBS and more: predominantly 'In-company'. Listed in the CIM Marketing Consultants Directory and one of the very first marketers to receive the IDM CPD Award (Feb 2006).

Currently researching impact of Social Media on relationship marketing - in the domain of UK football clubs.

My Links

LinkedIn: Jeff McCarthy profile
LinkedIn profile of Jeff McCarthy, e-marketing specialist.

twitter
Digital marketing specialist, social media, digi publishing, e-Retail. Particularly strong record in sport marketing. Likes to share best practice via Twitter.

MMU Staff Profile

Career History

Senior Lecturer: Digital & Sports Marketing at Manchester Metropolitan University
From August 1, 2009 and still in this role.

Digital marketing specialist. Teach a mix of undergraduate and post graduate units. Unit tutor on Econsultancy MSc courses: MSc Digital Marketing Communications MSc Internet Retailing

Partner / Owner at Interactive Marketing
From April 1, 2003 until August 1, 2009.

B2C: retail; mail order; football; sports marketing. B2B: ICT, publishing; public sector. B2C client & previous experience covers such brands as: M&S, JJB Sports, JD Sports, Liverpool FC and many other football clubs (circa 30), internationalSPORTSgroup, Littlewoods Shop Direct Group, Neal’s Yard Remedies, John Lewis, TUI, P&O Ferries, American Airlines, SONY, Littlewoods Gaming & Bet Direct, William Hill, EIDOS Interactive. B2B client & previous experience: Blue Sheep, PC World Business, Royal Mail (partnership), Verbatim.

Education and Qualifications

MRes: Distinction
DipM
BSc (Hons) Business
Fellow of IDM
Fellow of CIM
IDM CPD Award 2007 - one of very first people awarded
CIM CPD Award
Chartered Marketer
Listed in the exclusive CIM Marketing Consultants Directory