Komal Helyer

Name	Komal Helyer
Job Title	Head of Intelligence
Organisation	Profusion
Subscription Level	Gold
Registered Since	21 Nov 2003
Areas of Expertise	Email Marketing, Multichannel Marketing, Community Management
Contact Details	Email: Telephone: 0845 1947625

About Me

I am a member of the central management team and play a business-critical role in supporting particularly the Sales and Client Development function. My primary objective is to deliver and manage internal and external marketing campaigns aimed at existing customers and prospects.

I fully contribute to the commercial development of the business, working with the board recommending strategic direction, developing relationships with third parties and stakeholders as appropriate.

I develop quarterly focused Marketing and Communications plans to include tactics that support the overall business strategies and objectives that develops the growth of the business, including customer retention.

I also help drive the business forward via the creation of compelling business cases and implementing lead generation initiatives.

I am the Profusion thought leader, advising on digital marketing developments and best practice. I develop thought leading whitepapers, blog and newsletter articles that help engage clients and prospects with the brand.

I have also rebranded Mailtrack as Profusion, this includes the re-positioning of the company, the change of the logo, website, communication strategy and products and services offered to clients and prospects.

I am the driver for new partnership relationships – partnerships that I have implemented include Return Path – Certification, Mailbox Monitor and Campaign Preview; Bazaarvoice – Products and Integration; Eyetracking Solutions; Inbound Email Management; Limus Engagement Analysis; Social Media Monitoring.

I consult and work alongside Account Directors/Sales Manager to help develop client strategies ensuring Email Marketing best practice.

I also volunteer at the DMA Email Marketing Council, Best Practice Hub