NameMark McGee
Job TitleDirector & Senior Digital Marketing Consultant
OrganisationInfoJuice Ltd
Member LevelSilver
Member Since20 Mar 2009
Areas of ExpertiseB2B Marketing, Email Marketing, Strategy and Planning, Web Analytics, Web Design
Contact Details
Email:
Telephone: 07540540400

About Me

I have over 20 years of experience delivering online and offline marketing communications projects for not-for-profit, corporate and SME organisations. I'm passionate about digital marketing, particularly strategic planning and the effective use of web analytics.

I have the knowledge, experience and skills to strategically plan and manage digital marketing projects, design and code on a variety of platforms, perform measurement analysis for actionable insight and report on a strategic level.

I have worked both in-house and agency-based for B2B and B2C clients and have a distinction in Econsultancy's MSc in digital marketing communications.

My Links

Twitter
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InfoJuice Digital Marketing
My company's web site

LinkedIn
Connect with me on LinkedIn!

Career History

Freelance Digital Marketing Consultant at InfoJuice
From March 1, 2011 and still in this role.

Online marketing strategy and web analytics consulting services as well as presenting, training, small business website design and infographics solutions.

Head of Digital & Vice-President of Communications at ICMIF
From January 1, 2005 until September 28, 2012.

Primarily responsible for: • Digital marketing strategic planning and deployment • Performance monitoring and analysis of digital marketing activities • Reporting to other members of the senior executive team and participating in executive strategy meetings • Managing the delivery of video-based event communications • Managing the in-house Communications Team under the auspice of the Senior Vice-President of Communications • Organising senior executive-level seminars • Driving digital marketing innovation projects • Leading the in-house digital steering group • Liaising with suppliers and partners • Liaising with senior executives from member organisations • Performing internal training on digital marketing • Managing company use of social media • Ensuring consistency of communications and brand

Digital Media Manager at ICMIF
From June 1, 2000 until January 1, 2005.

Responsible for print and digital design/production in in-house creative studio.

Senior New Media Designer at Adelphi Communications
From January 1, 1998 until June 1, 2000.

Design, construction and maintenance of internet and intranet site for clients, as well as pre-press DTP.

Mac Artworker at Baseline Graphics
From January 1, 1990 until January 1, 1998.

Responsible for pre-press layouts and typesetting, as well as Illustrator and Photoshop work.

Education and Qualifications

MSc in Digital Marketing Communications: Passed with Distinction

  • 2011/2012: Year 3, Dissertation (Distinction)
  • 2011: Year 3, Dissertation Proposal (Distinction)
  • 2011: Year 2, Module 6, Developing Professional Practice (Distinction)
  • 2011: Year 2, Module 5, Measurement, Monitoring and Management (Distinction)
  • 2010/2011: Year 2, Module 4, Customer Management & Retention Concepts in DMC (Distinction)
  • 2010: Year 1, Module 3, Work-Based Learning (Interpersonal Communications, Business Culture & Organisation, Consultancy Process) (Merit)
  • 2010: Year 1, Module 2, Acquisition & Conversion Concepts for DMC (Distinction)
  • 2009/2010: Year 1, Module 1, Strategic Planning for DMC (Merit)

Professional Development Training

  • 2011: Online Copywriting (Econsultancy)
  • 2011: Effective Web Measurement (Econsultancy)
  • 2011: Legal Issues: Considering Compliance (Econsultancy)
  • 2010: Project Skills for Digital Marketers (Econsultancy)
  • 2010: Email Marketing for Retention (Econsultancy)
  • 2010: Social Media & Customer Service (Econsultancy)
  • 2010: Customer Experience (Econsultancy)
  • 2010: Mobile Marketing (Econsultancy)
  • 2010: Email Marketing (Econsultancy)
  • 2010: Online-PR & Social Media (Econsultancy)
  • 2010: SEO - Natural Search Engine Marketing (Econsultancy)
  • 2009: Planning Effective Digital Campaigns (Econsultancy)
  • 2009: Fast Track Digital Marketing (Econsultancy)
  • 2009: Usability and User Experience (Econsultancy)
  • 2009: Started MSc in Digital Marketing Communications (Econsultancy/MMU)
  • 2008: Feature Writing (CIPR)
  • 2006: Foundation in Insurance (CII); Management Course (ICMIF)
  • 2004: Essential Presentation Skills (CIM)
  • 1999: Dreamweaver and Flash
  • 1998: HTML and Advanced HTML
  • 1996: Photoshop

Blog posts and comments by Mark McGee