|Job Title||Network Manager|
|Organisation||Global Rev Gen|
|Registered Since||9 Apr 2013|
|Areas of Expertise||Mobile, Online Advertising, Social, Strategy & Operations, Video & Rich Media|
Global RevGen provides digital media buying and consultancy services. Our staff are industry experts who have decades of experience with agencies, publishers and technology. We have seen the .com crash, the dawn of social media and the release of the appstore. We anticipate and solve digital marketing problems and our service is powered by smart humans using smart technology. Coupled with solid methodologies we drive better results for brands online.
We also offer complimentary services to creative, strategy, media, digital and advertising agencies. We enhance agency service offerings through more competitive and effective media buying services.
Global RevGen is a media technology company. We are a global first in providing a Master Media Aggregator. This technology aggregates information and access to digital ad inventory and emerging technology solutions across all digital channels that exist on the world wide web… globally. Importantly, we grade the traffic quality of individual vendors and networks based on historical campaign data allowing for better bidding and stronger negotiations with vendors.
We optimize in real time letting success metrics drive re-investment decisions. We micro-optimize to the individual traffic source level and macro-optimizatize the budget allocation across each digital channel based on the strategy as a whole. We optimize based on the performance of the individual media vendor, network or aggregator. Based on this performance we move budget to the areas that perform.
This methodology has proven itself successful since Global RevGen launched in 2009 across 1,000+ campaigns for 100+ brands and 50+ agency partners.
2 minute video overview: http://youtu.be/3TD2xVI8ffM