|Job Title||Sales Executive|
|Member Since||6 Feb 2012|
|Areas of Expertise||B2B Marketing, Multichannel Marketing, Conversion Rate Optimization|
Tom is focused on the Marketing Performance Suite of HP Autonomy:
- Customer Experience Management
- Conversion Rate Optimization
- Real-Time Analytics
The Marketing Performance Suite is powered by IDOL. IDOL can uniquely form a conceptual understanding of any information regardless of form, format, language, location subject or quantity.
Marketers use this meaning based approach to increase revenue by better understanding and target customers based on all the data available to them (social media, blogs, call centers, email, chats), not just what databases can capture.
Autonomy was founded upon a vision to dramatically change the way in which we interact with information and computers, ensuring that computers map to our world, rather than the other way around.