Publicist and Social Media Diva at Simple Secrets BIG Results
03 February 2011 22:07pm
Which is the better avenue for social media marketing/ social media optimization? Facebook, or Twitter?
Managing Director at Digital Gearbox
09 February 2011 11:53am
That entirely depends on your marketing plan.
To work out which network is right for you you need to consider:
- who your target audience is
- what your objectives are / what you're trying to achieve
- what your message is
Once you fully understand that then it's possible to work out the best network to use (which might be something other than the above).
Roughly (very roughly!) speaking if you're targeting consumers you might want to do both, if you're targeting big business then you wouldn't want to do Facebook (but you probably would want to do linkedin). If you're targeting smaller businesses then it's harder to define and you'll probably need to test all of them.
Hope that helps
16 February 2011 05:00am
That's very helpful Chloe!
Thanks a bunch.
Business Development Manager at Spectrecom Films Ltd
19 February 2011 17:13pm
Absolutely, it really depends where your customers are?
It will be dfifferent for every single business
21 February 2011 08:46am
No problem Angela - glad to be of help
Magento Templates at Magento Templates
22 February 2011 05:42am
I would rather prefer Facebook so. more and more people can see my stuff,
18 March 2011 03:39am
How about LinkedIn? has anyone here tried using LinkedIn for their business/site promotion/ advertisements?
SEO at Sequel Systems
22 March 2011 13:15pm
its good for promotion b ppl can review ur company history very easily
Director at Gnu Consultancy Pvt. Ltd.
04 April 2011 12:25pm
I had placed ads on facebook for two seperate sites, one was targeted towards individuals, which worked excellent with facebook. But the other site was more for businesses, where facebook didn't do much in finding the same. And now I will be placing ads specific to businesses on linkedin, which I think should fetch me some traffic. I will surely go with Chloe's advice.
Marketing Consultant - Social Media and Media Relations at Human Factors International
24 May 2011 20:28pm
We are business to business large companies in technology and twitter is more influential for us. We focus more on Twitter. We have around 5,000 followers versus just a few hundred on Facebook.
We also like Youtube and I think in your business it would work well as well as having a strong blog.
I really don't know how to harness Linkedin but the potential is there which leads me to an important point - do a few channels well rather than many not so well. I work 20-25 hours a week on HFI social media channels (Youtube, Twitter, Facebook, and two Ning communities) and there is already so much to do I don't want to add Linkedin unless I can get another champion to manage it.
One final point I find sometimes I have to explain to higher management that we can't approach social media from a "what can we get out of it" perspective. It has to be about how can we be a high value contributor to our community. When I started I threw out rules like "we don't retweet anything from a competitor".
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