16 January 2008 23:05pm
I´m currently involved in a research project about best and worst practice cases for online communication and sales in the B2B market. The project should focus only on companies with indirect sales and low-involment products. Does anyone for chance know of such a case?
Thanks in advance for any helpful links to examples or research sites!
Research Director at Econsultancy
17 January 2008 10:41am
It may be worth looking at a roundtable briefing we published last year about B2B marketing.
http://www.e-consultancy.com/publications/future-of-B2B-online-marketing-briefing-2007 (free to registered users)
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