Using content marketing to segment and engage your audience. A Canonical Case Study
Ubuntu is free Linux software that powers millions of desktops, laptops, netbooks and servers worldwide. Canonical works with the open-source community to deliver Ubuntu,and helps businesses worldwide to reduce costs, improve efficiency and enhance security with Ubuntu. This presentation is a case study of how Canonical working with Velocity transformed how it engaged with its enterprise prospects and customers using Marketo. It will cover how we got started, how we introduced process flows and will reflect on the early results of the campaign.
About the speakers
Stan Woods, Managing Director, Velocity
Stan Woods is the Managing Director of Velocity which he set up in 2001 with Doug Kessler. Velocity specialises in B2B marketing for technology firms providing B2B strategy advice, content and digital marketing creation and execution services alongside design and branding. Before Velocity he was the managing director of Brodeur PR, the largest tech PR company in the UK.
Steve George, VP Business Development, Canonical
Since joining Canonical in 2006, Steve has helped the company build its commercial open-source strategy, product management and communications to a range of external and internal audiences. He is responsible for leading initiatives that broaden brand recognition and take-up of the Ubuntu platform among enterprises, developers and users.
Prior to Canonical, Steve was responsible for hosting strategy and operations within Clara, one of the UK's leading Internet companies, overseeing sales, development and marketing. Previously, Steve held a variety of leadership roles in business operations, professional services and product management at VIA Networks. He was responsible for defining and executing the managed services strategy, helping business customers to take full advantage of emerging Internet technologies.
Steve started his career as a technologist in the legal sector - a role that sparked his early interest in the potential of innovative technologies to transform lives and businesses. He holds a BA in Asian History from SOAS, London University, and a postgraduate degree in Information Technology Management from the University of West England.
Steve believes that:"Canonical is one of a handful of software companies doing something genuinely ground-breaking and entrepreneurial. It can make a difference for millions of people and businesses around the world."