NMA Archive

BBCW Labs partner Flooved readies beta launch

BBC Worldwide Labs partner Flooved is due to soft launch its platform in the coming weeks.

by NMA Staff 23 November 2012 00:00am 0 comments

UK online gamers top 33.6m

The number of UK online gamers grew 9% annually to top 33.6m as of the third quarter with 64% spending money on titles including Angry Birds and Halo, according to the latest survey from GameHouse and NewZoo.

by NMA Staff 22 November 2012 00:00am 0 comments

Opinion: The boom in m-commerce heralds a new era of shopping

Mark Curtis, chief client officer, Fjord

by NMA Staff 22 November 2012 00:00am 0 comments

Sweaty Betty eyes crowdsourcing opportunities

Women’s sportswear brand Sweaty Betty plans to use crowdsourcing to influence product development as it embarks on a project to build on its community of advocates.

by NMA Staff 22 November 2012 00:00am 0 comments

Argos to drive mobile uptake via Shazam-enabled ads

Argos is launching its first series of Shazam-enabled TV ads during ITV’s X Factor.

by NMA Staff 22 November 2012 00:00am 0 comments

Mail Online to invest significantly in video content

Mail Online is set to expand its team of video editors in the UK and US over the next three years, and will be making “significant investment” in technology, as outlined in Daily Mail and General Trust’s (DGMT) preliminary trading statement.

by NMA Staff 22 November 2012 00:00am 0 comments

Internet access becoming primary mobile usage, finds survey

Internet access is becoming the primary function of mobile phone usage ahead of calling and texting in the UK according to a survey released today by the IAB.

by NMA Staff 21 November 2012 00:00am 0 comments

Opinion: What the rising demand for data means for consumers

Chris Koopmans,VP and general manager, service provider platforms, Citrix

by NMA Staff 21 November 2012 00:00am 0 comments

BBC Worldwide Labs: Virtual world start-up MiniMonos forms tie-up with Egmont

Ethical children’s virtual world MiniMonos has struck a tie-up with publisher Egmont, marking one its first deals since joining BBC Worldwide’s Labs scheme.

by NMA Staff 21 November 2012 00:00am 0 comments

Brands on Facebook are not personally relevant, say senior executives

Senior executives frequently follow links recommended by friends on Facebook, but at present the majority don’t feel the brands on the site are relevant to them, according to a Facebook survey to understand social media attitudes among affluent users.

by NMA Staff 21 November 2012 00:00am 0 comments