The availability of content anywhere and the rapidly increasing number of devices people use has changed the landscape for publishers, developers and advertisers dramatically. Mobile devices and apps are now a feature of everyday life; in fact it is projected that by the end of 2013 the number of mobile devices will exceed the number of people on earth and close to two million apps will be available across the Apple App Store and Google Play. Accurate measurement across all platforms is crucial for publishers and developers to effectively gain insight into and monetize their audiences.
To address this changing market, Quantcast, a digital advertising company specializing in audience measurement and real-time advertising, today announced the availability of Quantcast Measure for Apps. Quantcast pioneered direct audience measurement online in 2006 with Quantcast Measure and is now bringing this learning and expertise to mobile. With the launch of Measure for Apps, Quantcast is now able to provide publishers a clear, unified view of digital audiences across the web, mobile web and mobile apps. Quantcast aims to empower publishers and app developers by providing a free and accurate way to measure across all platforms.
“Apps have become an everyday habit for billions of consumers, and publishers and advertisers need better tools to uncover this hidden audience in order to gain a unified view,” said Konrad Feldman, CEO and co-founder of Quantcast. “By directly measuring mobile app consumption, publishers and advertisers can drill down beyond app installations to learn key insights including audience loyalty and usage. Measure for Apps offers free, direct audience measurement and insights across all platforms – online, mobile web and mobile apps.”
“At Topix we use Quantcast to measure our audience trends, and as our national mobile web traffic has doubled over the past year, we were looking for greater insight into our audience's usage across all platforms,” said Chris Tolles, CEO of Topix. “Quantcast's new tools give us more of what we need to analyze all of our traffic from online, mobile web as well as applications.”
For publishers, Quantcast Measure for Apps completes the trifecta of insight into cross-platform audience trends. The service validates and showcases mobile application and web audience reach and engagement for advertisers and third-parties. Further, it provides breakdowns by unique visitors as well as visits, installs and details on trends in return visits.
For app developers, Quantcast.com provides an open and free platform to compare statistics across mobile applications. It allows developers to showcase their app statistics by making their most accomplished metrics accessible to everyone, or keeping them private if they wish to do so. With the addition of return usage metrics, brands with apps can track audience loyalty and do more to connect with these users.
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Published on: 6:15PM on 21st March 2013