There is a newer version of this report available: SEO Agencies Buyer's Guide 2012

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Overview

Author: Jake Hird, Linus Gregoriadis, Econsultancy
Pages: 188 pages
Structure: Market trends and issues; SWOT analysis; tips and pitfalls; profiles of 27 UK agencies; summary matrix and charts (for comparing agencies)

About this Guide

The guide focuses on the UK search engine optimisation (SEO) marketplace, with detailed information about the trends and issues affecting this particular digital marketing sector. The report contains profiles of 27 leading UK agencies, as well as advice about how to find the right agency.

There is also extensive insight from individuals on the front-line of the UK's SEO industry.

Contents

The report starts with a look at trends in the marketplace, as well as our analyst estimates for SEO spending during 2010.

Trends within this market include:

  • Google continues to dominate the search marketplace
  • Microsoft and Yahoo! join forces to attack Google’s position
  • Widespread focus on new search platforms and tools
  • Search behaviour is changing

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
  3. The Market
    1. Market Value and Growth
    2. Market Trends
      1. Google continues to dominate the search marketplace
      2. Microsoft and Yahoo! join forces to attack Google’s position
      3. Widespread focus on new search platforms and tools
      4. User behaviour towards search is changing
    3. Return on Investment
  4. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  5. Costs and Pricing Models
    1. Method of charging
      1. Different fee structures
      2. Cost of SEO
  6. Tips and Pitfalls
    1. Introduction
    2. How to find the right agency
      1. Costs
      2. Clients
      3. Service, performance and delivery
  7. Market Positioning Charts
    1. Market positioning overview: Services
    2. Market positioning overview: Company culture
  8. Supplier Matrix
  9. Supplier Marketplace and Profiles
    1. Ambergreen Internet Marketing
    2. Barracuda Digital
    3. bigmouthmedia
    4. browser media
    5. ClickThrough Marketing
    6. dbd media
    7. Epiphany
    8. Greenlight
    9. Guava
    10. Harvest Digital
    11. HP Group
    12. iCrossing
    13. Impact Media
    14. I Spy
    15. Latitude
    16. Optimize
    17. Propellernet
    18. Receptional
    19. Search Laboratory
    20. SEOptimise
    21. Steak
    22. Stickyeyes
    23. Summit Media
    24. Tamar
    25. Vertical Leap
    26. White Hat Media
    27. WRS

The 27 agencies profiled are:

Ambergreen, Barracuda Digital, bigmouthmedia, browser media, ClickThrough Marketing, dbd media, Epiphany, Greenlight, Guava, Harvest Digital, HP Group, iCrossing, Impact Media, I Spy, Latitude, Optimize, Propellernet, Receptional, Search Laboratory, SEOptimise, Steak, Stickyeyes, Summit Media, Tamar, Vertical Leap, White Hat Media, WRS.

You can download the free sample of the report.

Who is this guide for?

It is aimed at marketers looking to outsource the management of SEO activity, or to review their existing agency relationships. The document is also relevant to anyone interested in understanding the current state of the UK natural search landscape. The report is focused on the UK market, but much of the content is relevant for those operating in international markets.

Related resources

We recommend that you also read our Search Engine Optimization (SEO) - Best Practice Guide before engaging agencies. We have also published a Paid Search Agencies Buyer’s Guide which complements this report.

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