Presentations from Econsultancy's FUNNEL event which took place on 13th November 2012, where over 600 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.
Influencer Channels: From Klout to Klouchebag explains the basics of opt-in influencer marketing channels, and explores the topic that is on the tip of the industry's tongue: why influencer scoring has caused such controversy, and how brands can manuever around it to succeed. This 19-page report is the sixth in a series of smart packs developed by Econsultancy that are designed to explore emerging trends and new areas relating to digital marketing.
The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.
Econsultancy's Marketing Attribution: Understanding Value Across the Customer Journey, sponsored by Google Analytics, is a survey and collection of interviews with marketers about the benefits of attribution across multiple channels, various approaches and technologies used, and the keys to success.
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.
Econsultancy's fourth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which businesses are (or should be) paying close attention to during 2012. The report is based on a survey of around 600 business respondents predominantly in the United States and Europe.
Please note: There is a newer version of this report available
The Marketing Budgets 2012 report, published by Econsultancy in association with Experian Marketing Services, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
Marketing Automation Best Practices is a guide to understanding and improving marketing automation - the process of using technology to manage, scale, and measure marketing efforts. What is marketing automation? How can it work for my organization? When will we see the results? What kinds of results can we expect? By interviewing vendors and users, we aim to answer those questions and more...