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Overview

Author: Aliya Zaidi, Econsultancy

Pages: 263 pages

Structure: Market trends and issues, 27 supplier profiles 

About this guide

An invaluable resource for those investigating the market for user experience agencies, with profiles of 27 suppliers, the latest market trends and tips and pitfalls for buyers. The 263-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.

Trends in this sector include: 

  • Companies focus on strategy as market matures
  • Companies recognise link between business performance and customer experience
  • Humanisation of user experience online
  • Analytics becomes important – but not the silver bullet
  • Wider range of new formats and devices available
  • The evolution of search impacts user experience

Table of contents

  1. Introduction
  2. About Econsultancy
  3. Executive Summary
  4. The Market
    1. Market value and growth
      1. Size of market compared to other online marketing channels
    2. Spending trends in different sectors
  5. Market Trends
    1. Companies focus on strategy as market matures
    2. Companies recognise link between business performance and customer experience
    3. Humanisation of user experience online
    4. Analytics becomes important – but not the silver bullet
    5. Wider range of new formats and devices available
    6. The evolution of search impacts user experience
    7. Return on Investment and benefits of best practice user experience
  6. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  7. Costs and Pricing Models
    1. Method of charging
    2. Success-based fees
    3. Cost of services
  8. Tips and Pitfalls
    1. Introduction
    2. Does the agency have the right credentials and is it working to recognised standards?
    3. The right personality and cultural fit
    4. Getting robust results at an affordable price
    5. Aligning objectives and agreeing actionable outputs
  9. Market Positioning Charts
    1. Explanation for Chart  - Area of expertise
    2. Explanation for Chart  – Client focus
  10. Supplier Positioning Summary
    1. Area of expertise
    2. Client focus
  11. Supplier Matrix and Company Focus
    1. Matrix
    2. Service provider focus: services and platforms
  12. Supplier Marketplace and Profiles
    1. Amberlight Partners
    2. Bunnyfoot
    3. Clearleft
    4. Cogapp
    5. cxpartners
    6. Experience Solutions
    7. Flow
    8. Foolproof
    9. Fortune Cookie
    10. Foviance
    11. Human Factors International
    12. Nomensa
    13. One to One Insight
    14. PRWD
    15. RedEye optimumweb
    16. Serco ExperienceLab
    17. SimpleUsability
    18. Spotless Interactive
    19. Super User Studio
    20. System Concepts
    21. The Usability Lab
    22. User Vision
    23. Userfocus
    24. we are: london
    25. Web Usability Partnership
    26. Webcredible
    27. Your Mum

The report contains profiles of the following vendors: 

Amberlight Partners, Bunnyfoot, Clearleft, Cogapp, cxpartners, Experience Solutions, Flow, Foolproof, Fortune Cookie, Foviance, Human Factors International, Nomensa, One to One Insight, PRWD, RedEye optimum.web, Serco ExperienceLab, SimpleUsability, Spotless , Interactive, Super User Studio, System Concepts, The Usability Lab, User Vision, Userfocus, we are: london, Web Usability Partnership, Webcredible, Your Mum

Who is this guide for?

It is primarily aimed at organisations who are looking for a user expeience agency or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.

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