Blog: Social media's metrics problem

...words, to Meyer, metrics didn't matter...and seemingly simple metrics like ' registered users...to be one metric that is a...the importance of metrics is crucial to...advertising medium. Without metrics, advertisers obviously have...much debate over metrics in the social...

Blog: New metrics and business models for digital publishing - selling outcomes not inputs?

...Are publishers using outdated metrics? How should they be...in recent agonisation over metrics. Should we make ... array of new metrics that interactive media ... data everywhere The metrics challenge has been ... shifts in brand metrics etc.  Ultimately, it ...

Blog: Web 2.0 – what are the metrics for successful ‘engagement’?

...be they ‘hard metrics’ like sales, clicks...rates, or ‘softer metrics’ like brand favourability...the above engagement metrics. For example, increased...hard and measurable metrics. Case studies anyone...engagement’ to harder metrics? Ashley Friedlein CEO...

Blog: IAB bows social media metrics

...definitions of social media metrics, given social media is... "Social Media Ad Metrics Definitions" ( PDF download )..., and outlines relevant metrics for each. The ...'s social media metrics will sound familiar to... sense. Yet other metrics related to conversations ...

Blog: Unique user metric replaces the page impression, says ABCe

... ABC Electronic's mandatory measurement metric, according to a new ruling ... deciding that the unique user metric will now be the mandatory minimum metric to be certified by ABC ...Unique Users the mandatory minimum metric for ABC Electronic certification will...

Supplier Profile: Web Metrics Ltd

Web Metrics offers a full range of web analytics ... client. Website Testing: Web Metrics can test your web site ... improved. Web Analytics: Web Metrics can help you to ... visitors. Performance Optimisation: Web Metrics provides solutions to analyse ...

Blog: Beyond opens and clicks: why it’s time for new email metrics

... Find out how customer-based metrics could transform your campaigns. ...When we rely on these metrics to measure success we end... will show you the metrics you should be tracking, ... Clicks: Using Customer Based Metrics to Drive Performance Improvement”...

Press Release: IAB Europe adopt industry standard metrics for measuring electronic media

... unite behind a single set of standard metrics for measuring electronic media. The standard metrics that will be adopted by IAB Europe... definition about what each and every metric really stands for.” Richard Foan, MD...

Blog: Compete offers new 'attention' metric

...page impression , and while the unique visitor metric is probably the most reliable metric available at the moment, it fails to measure...site. This is where Compete's  'attention' metric could be useful - it measures the total...

Blog: Measuring social media - a minefield without metrics

...to achieve, before tying down the metrics. At E-consultancy’s recent Social ...media marketing through standard frameworks and metrics to measure its impact both online...roundtable . As demand for tangible metrics increases, more PR companies and ...

Press Release: Mercado and Omniture unveil new solution to provide metrics driven merchandising™

...Mercado’s retailing customers are extremely metrics-savvy and are increasingly looking to...of products based on key business metrics such as searches, clicks, items... seminars on Optimising Online Conversions: Metrics Driven Merchandising and Searchandising 2....

Press Release: LISTSERV Maestro debuts custom-selected metrics for marketers

... data through custom-selected visual email metrics and reports directly on the campaign ...This enables email communicators to use relevant metrics to develop, test and refine their ..., you need to share your metrics with your management, colleagues and funders...

Press Release: New white paper explores metrics for online video

...and emerging KPIs New white paper explores metrics for online video Amsterdam, 25 February ...™ we provide a wide range of metrics about video stream usage like click behaviour...and OJD, to ensure that customers’ metrics are in full compliance with leading ...

Blog: Five hot new visual metrics make analytics for humans

... indicators or movable feasts that produce easy-to-use visual metrics for left-brain webmasters. So what are these new tools... ). The service will also give you an overlay containing metrics like number of clicks and percentage of total clicks, ...

Blog: New email metrics released, personalisation worth the effort

US email marketing company MailerMailer released its Email Marketing Metrics Report this week, revealing practices to help businesses increase returns from their email campaigns. Key factors highlighted in the report include the use of ...