Forum: Management style - size matters

… to kill the company or at least make it very sick. So all that matters is the outcome.  If it goes pear-shaped the mortgage goes down the tubes.  The decision may be a reasonable one but all that counts is results. In a large company all this is …

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Press Release: UpMyStreet Signs AdBureau and Trafficking Agreement with Accipiter

… and Property for Sale or Rent •The Local business directory FindMyNearest •Decision Tools to help find the best Mortgage, Home Insurance, Electricity & Gas suppliers •Local message boards that enable users to canvass grass-roots opinion on a local area …

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Forum: Can Bloggers cut it at the Convention?

… (one or the other, I forget), we tend not to bother too much. Besides, we have full time jobs and massive mortgages, haven't you heard? Secondly, law. In America libel laws are far more conducive to the kind of opinionated rants bloggers are famed for. …

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Forum: Life-stage Marketing via Blogs

… such as a homeowner that has children or that is a recent graduate and thus has at least two major loan repayments - a mortgage and a student loan. What is even more interesting is the ability to target to these multi-faceted characteristic and the mood of …

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Forum: Gmail and the implications for contextual advertising / Search Engine Marketing

… at me each time I go to compose or read mail. Contextual advertising may have an edge on just the spurious bank loans or mortgages I used to get offered and now ignore with a vengeance. But I think the same thing will apply to Gmail and contextual …

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Forum: Creative Opportunities for Interactive Advertising

… online >advertising to enter into a dialogue with their customers >wherever *they* choose to be. For example, if I was >selling mortgages, where the value of a lead and >acquisition are clearly very high, then maybe my online >‘ad’ could, in fact, be …

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Forum: Creative Opportunities for Interactive Advertising

… can use online advertising to enter into a dialogue with their customers wherever *they* choose to be. For example, if I was selling mortgages, where the value of a lead and acquisition are clearly very high, then maybe my online ‘ad’ could, in fact, be a …

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Press Release: Press Release: Moneynet endorses success of speed-trap Limiteds web measurement and user journey analysis solution

… the consumer the freedom and ease to chose the product best suited to their needs. Our portfolio includes details of mortgage products from over 100 lenders, investment products from over 100 banks and building societies plus details of many more credit …

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Forum: A cup of branding

… ? >> >>Personally, I'd have thought that the 'product' in >both >>cases was financial services such as bank accounts, >>mortgages, etc (whether badged offline as Prudential >or >>online as Egg), whereas the 'brand' is that set of >beliefs >> …

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Forum: A cup of branding

… ? > >Personally, I'd have thought that the 'product' in both >cases was financial services such as bank accounts, >mortgages, etc (whether badged offline as Prudential or >online as Egg), whereas the 'brand' is that set of beliefs >attached to the …

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Forum: A cup of branding

… offerings? Personally, I'd have thought that the 'product' in both cases was financial services such as bank accounts, mortgages, etc (whether badged offline as Prudential or online as Egg), whereas the 'brand' is that set of beliefs attached to the …

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Forum: Investors Guide to IPR Protection

… property (IP) is one of the most important assets that a company will own. IP can be licensed, bought, sold, hired or mortgaged like any other form of property. One of the main sources of IP is from the results of research and development work. In order …

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Supplier Profile: True Digital

We are an independent digital marketing agency, committed to creating and delivering smart digital ideas for our clients. We recognise that digital media has come of age. The technology is ready to be harnessed, but the real challenge in the 21st …

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Supplier Profile: Design Motive Ltd

Whether transforming an existing brand or creating an entirely new one, we ensure that our clients' brands compete effectively in the print, web and retail environments of today's rapidly changing markets. Our in-depth experience of consumer and …

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