Press Release: Accipiter's AdManager Hosted Solution Selected by Professional Media Group to Target Niche Audience

… Capabilities at Ad Group Level and Raise CPMs RALEIGH, N.C. & LONDON--(BUSINESS WIRE)--June … with multiple ad placement sizes and different CPMs across the two Web sites and … elements into one campaign, "raising our CPMs and allowing us to easily track …

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Press Release: Accipiter’s AdManager Hosted Selected to Support

… their efforts on their core competencies. We’re all working towards a common goal – increasing revenues, improving CPM rates, boosting performance, and reducing operational costs.” AdManager Hosted uses the same technology as Accipiter’s licensed …

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Forum: New Media Marketing Executive Wanted

… : Promoting a newly developed online game community, creating an advertising revenue stream (knowledge of banners, web site analytics and CPM, etc needed) as well as driving forward and managing an eCommerce section of the same web site.Assisting with the …

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Press Release: Accipiter and VIBE Customer, PostNewsweek Tech Media, to Present at American Business Media Online Revenue Strategies Forum

… to sell and is a natural complement to content targeting. We have sold quite a few behavioral campaigns and our average CPMs have increased as a result.” VIBE is an application-independent plug-in platform that provides a highly flexible, scalable, and …

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Forum: Dummy's guide to selling advertising

… say of course you can sell something to an italian company. Being so targeted I would not be asking for anything less that £20 CPM (Per 1000 adverts) from them, but I would try and be a more creative than that, try intergration sponsorship. Go for 1-2k …

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Press Release: J60 and UBCUSA launch new website

… John Lewis Partnership. John was appointed Vice President Commercial of buy.com Ltd in October 1999. He joined buy.com from CPM, part of the Omnicom Group, where he was the Business Development Director of a new joint venture they had recently formed …

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Forum: Average cost of ppc traffic from intermediaries

… good quality customers and high conversions) to buying excess network ad inventory at low rates - e.g. if you could buy as low as £3 CPM and got 0.3% click through you'd be paying £1 per click. Ideally, of course, you'll know what you can afford to …

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Member Profile: Pat Molloy

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Press Release: J60 re-designs a leading global website for the production community

… John Lewis Partnership. John was appointed Vice President Commercial of buy.com Ltd in October 1999. He joined buy.com from CPM, part of the Omnicom Group, where he was the Business Development Director of a new joint venture they had recently formed …

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Press Release: J60 Limited works with John Lewis to re-design shopping site

… John Lewis Partnership. John was appointed Vice President Commercial of buy.com Ltd in October 1999. He joined buy.com from CPM, part of the Omnicom Group, where he was the Business Development Director of a new joint venture they had recently formed …

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Press Release: New Website design and development company launches

… of buy.com Ltd in October 1999. He joined buy.com from CPM, part of the Omnicom Group, where he was the Business Development Director … buy.com Ltd in October 1999. He joined buy.com from CPM, part of the Omnicom Group, where he was the Business Development …

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Press Release: BBC World Service Renews Accipiter AdBureau Contract

… V7, you also get the same robust architecture for uninterrupted ad serving, all leading to higher cost per 1000 impressions (CPMs) and less unsold inventory. About BBC Worldwide BBC Worldwide Limited is the commercial consumer arm, and a wholly owned …

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Forum: Herald of multi-currency AdSense payments?

… panel today has some small changes in it - notably annotating all dollar amounts as USD, and including a useful CPM figure: CPM is the revenue per thousand impressions and serves as a useful way of comparing various revenue generating programmes I run. …

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Forum: E-consultancy interview: best practice affiliate marketing

… publishers’ database of users to send out solus emails and to remunerate them on a CPA basis as opposed to the normal CPM basis.  TradeDoubler ensures that if emails are sent out by publishers on behalf of clients that these lists do not contravene the …

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Forum: Comfortable with carrying competitors' ads?

… while it has struggled to incorporate new ad formats and paid search. According to comScore MediaMetrix, Advertising.com mainly buys CPM inventory from 1,500 Web publishers and resells this to nearly 800 advertisers on a cost-per-acquisition or pay …

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