Forum: Effectiveness of online advertising

… can't find studies demonstrating online advertising's >beneficial effects on brand recognition / recall or the >propensity to purchase >c) Some CPM rates are effectively more expensive than TV >ratings "TVR's" > >Are their any good reports, stats, …

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Forum: Effectiveness of online advertising

… 't find studies demonstrating online advertising's beneficial effects on brand recognition / recall or the propensity to purchase c) Some CPM rates are effectively more expensive than TV ratings "TVR's" Are their any good reports, stats, consumer / …

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Forum: which one of these appeals to you the most?

… that people really understand the words they are using. There's no point using words like "Strategy", "Metrics", "ROI", "CPM", "user friendly", "transparent processes" etc unless you know the "arguments" behind them and how they relate to YOUR particular …

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Forum: Calling all e-consultants...

… weekday's? Expertise 2 Were you excited by / nervous about Y2K? 3 Are you disappointed by the services provided by WAP? 4 CPM - consumer product marketing, cost per minute in an Amsterdam booth, cost per '000 banners 5 Is 3G a measurement for: "a …

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Forum: Advertising with the WOW factor

… >>>kind of person it makes CPM negotiations and >>advertising >>>decisions that much … lot of good the high CPM has >delivered. >> >>> >>>Furthermore, if you … much better >value >>than >>>their CPM equivalents. >>> >>>Where are others seeing …

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Forum: Advertising with the WOW factor

… >>kind of person it makes CPM negotiations and >advertising >>decisions that much … Fat lot of good the high CPM has delivered. > >> >>Furthermore, if you know … typically much better value >than >>their CPM equivalents. >> >>Where are others seeing …

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Forum: Advertising with the WOW factor

… what >kind of person it makes CPM negotiations and advertising >decisions that much … Fat lot of good the high CPM has delivered. > >Furthermore, if you know … typically much better value than >their CPM equivalents. > >Where are others seeing the …

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Forum: Advertising with the WOW factor

… >>kind of person it makes CPM negotiations and >advertising >>decisions that much … Fat lot of good the high CPM has delivered. > >> >>Furthermore, if you know … typically much better value >than >>their CPM equivalents. >> >>Where are others seeing …

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Forum: Advertising with the WOW factor

… what >kind of person it makes CPM negotiations and advertising >decisions that much … Fat lot of good the high CPM has delivered. > >Furthermore, if you know … typically much better value than >their CPM equivalents. > >Where are others seeing the …

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Forum: CRM over CPM – A key strategic imperative for media owners.

… of e-consultancy.com.] It’s another reason why the old CPM needs to be taken out back and put down. Is there … brand managers and media buyers to drop the notion of the CPM overnight, but media companies should surely be combating its influence. And the …

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Forum: Advertising with the WOW factor

… what >kind of person it makes CPM negotiations and advertising >decisions that much … Fat lot of good the high CPM has delivered. > >Furthermore, if you know … typically much better value than >their CPM equivalents. > >Where are others seeing the …

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Forum: Advertising with the WOW factor

… for what kind of person it makes CPM negotiations and advertising decisions that much easier … . Fat lot of good the high CPM has delivered. Furthermore, if you know … typically much better value than their CPM equivalents. Where are others seeing the …

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Forum: Advertising with the WOW factor

… end users. Once found, online ad agencies can then enjoy the trust of advertisers, the benefits of their budgets and higher CPM rates. The company that finds this "Holy Grail" will, no doubt, enjoy exponential growth. Advertisers are looking for …

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Member Profile: Paul Carysforth

… , Intel, Siemens, UCI, Odeon and the Co-operative Group. I am knowledgeable in all forms of new media advertising including CPM, CPC, or CPA techniques. I very much enjoy working with creative teams on the creative process from initial planning of media …

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Forum: When Exposure-Based Advertising Stops Making Sense (And What CDNOW Did About It)

… on performance and results rather on a CPM 'exposure' model. The argument goes: - CPMs are the natural progression of the mass market 'traditional' way of … and selling advertising space - This is why CPM pricing models are currently dominant: the …

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