… technology has the potential to create profitable new entertainment formats and retailing opportunities.
It is always going to be difficult to measure demand for interactive TV in general. It's very early in the life cycle and consumers don't yet fully …
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… guess it is to say that as suppliers of a media (a new one) you need to working on both fronts. You MUST provide the measurements that can show me as a marketer that advertising on the web is going to get to exactly my target audience in the numbers I want …
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… >
>–Tracking: set cookie to track who then returns to
>the site, build richness of user profile + begin to
>measure loyalty by Recency, Frequency, Monetary or other
>relevant loyalty and customer value metrics.
>
>–Segmentation: build user segments ( …
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… etc.
–Tracking: set cookie to track who then returns to the site, build richness of user profile + begin to measure loyalty by Recency, Frequency, Monetary or other relevant loyalty and customer value metrics.
–Segmentation: build user segments (e.g …
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… .
Interested to hear what you come up with...
On 10:19:59 9 May 2001 soovojit wrote:
>I am looking for a business case or model that describes
>roi measurement for a call center project. can anyone
>direct me to such data?
>thanx
>soovojit
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… a few key ways you might think about it:
- quantitative versus qualitative site measurement (see my recent post in this forum on measuring value). Qual might include online surveys, focus groups, usability sessions etc. Quant is …
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… very few organisations are effectively measuring their digital return on investment. … than the technology itself.
2. Measure both qualitatively and quantitatively
Clearly … there is a need for measuring against fundamental technical performance metrics …
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I am looking for a business case or model that describes roi measurement for a call center project. can anyone direct me to such data?
thanx
soovojit
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… . But how many sites actually consistently measure the speed of the site by any form of metric? How many sites actively measure site uptime? An e-commerce site being … like site speed, however you decide to measure it, are very important.
Does this fairly …
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… CPM are committing the
>fatal error of viewing media space/channels as
>commodities. Sure, there needs to be an industry standard
>measure so that marketers can compare "apples with
>apples" but the CPM should be a topline guide, at
>best.
>
>Brand …
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… CPM are committing the fatal error of viewing media space/channels as commodities. Sure, there needs to be an industry standard measure so that marketers can compare "apples with apples" but the CPM should be a topline guide, at best.
Brand/Advertising …
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… the issues as
>it is about how much they can predict and plan against.
>Having a project with a crisis is not a measure of a good
>or bad PM but how it is resolved is. This often makes
>Project managing about people management, crisis
>management, …
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… handles the issues as it is about how much they can predict and plan against. Having a project with a crisis is not a measure of a good or bad PM but how it is resolved is. This often makes Project managing about people management, crisis management, …
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… will be evolve to cater for the
>diminishing click-through rates. Carat has also recently
>commented on creating a new form of measuring the success
>of a banner by not just click-thrus but also by the
>quality of the visitor, i.e. conversion rate to …
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… , and will be evolve to cater for the diminishing click-through rates. Carat has also recently commented on creating a new form of measuring the success of a banner by not just click-thrus but also by the quality of the visitor, i.e. conversion rate to a …
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