Forum: FMCG brands online

… >>>built >>>>online. If this is so, a successful business >case >>for >>>>implementing an FMCG brand web site should >>quantify >>>this >>>>ROI and propose how it can be measured and >>>substantiated. >>>>Not such an easy task... >>>>

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Forum: FMCG brands online

… and >relationships >>built >>>online. If this is so, a successful business case >for >>>implementing an FMCG brand web site should >quantify >>this >>>ROI and propose how it can be measured and >>substantiated. >>>Not such an easy task... >>>

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Forum: FMCG brands online

… by awareness and relationships >built >>online. If this is so, a successful business case for >>implementing an FMCG brand web site should quantify >this >>ROI and propose how it can be measured and >substantiated. >>Not such an easy task... >>

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Forum: FMCG brands online

… driven by awareness and relationships built >online. If this is so, a successful business case for >implementing an FMCG brand web site should quantify this >ROI and propose how it can be measured and substantiated. >Not such an easy task... >

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Forum: FMCG brands online

… driven by awareness and relationships built >online. If this is so, a successful business case for >implementing an FMCG brand web site should quantify this >ROI and propose how it can be measured and substantiated. >Not such an easy task... >

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Forum: FMCG brands online

… sales uplifts driven by awareness and relationships built online. If this is so, a successful business case for implementing an FMCG brand web site should quantify this ROI and propose how it can be measured and substantiated. Not such an easy task...

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Forum: eCRM meets CRM: Vendor Reviews

… interactions with customers as well as providing campaign measurement and real time personalisation. The platform has been … interactions with customers as well as providing campaign measurement and real time personalisation (e.Piphany acquired Rightpoint …

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Forum: Management Consultancy news

… UK as part of a ‘performance improvement plan’ that will see it reduce staff numbers by 10% across the group. The measure is seen as a response to lower than expected 3rd quarter figures for the company, which were blamed in particular on unsatisfactory …

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Forum: Year 2000: an e-business strategy review

… of revenue-growing and cost-saving potential - Increasing need for measurement of online strategies 4. Broadband Internet What’s it all … credit card fraud by increasing the level of security measures - Aug: 3 men arrested accused of Britain’s first …

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Forum: Top 10 Trends in CRM for 2001

… will all move at different speeds, but none can be ignored and all require enterprises to take the following actions: - Measure customer expectations, relationship complexity, the reasons that drive customers to leave, and the level of demand for mass …

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Forum: When Exposure-Based Advertising Stops Making Sense (And What CDNOW Did About It)

… the creative execution of the advertising, and b) there is value in brand exposure and awareness which is hard to measure online etc. etc. Points of Interest include: - projections on the increase in affiliate marketing - the CDNow case study which …

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Forum: eCRM – what is it and how do you go about it?

… need to conquer the world from day one. Concentrate on manageable and measurable projects that you can quickly learn from. You won’t develop … you do do, you do very well. And make sure you measure and review what you do against the hard metrics you defined …

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Forum: Where to start?

… , branded v white label, how can we >establish the real value of content...? Are there any set >criteria by which we can measure, ie >content/traffic/community/commerce? > >any good case studies backed up with stats? >help >S > > > >On 23:14:23 …

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Forum: Internet Metrics (long, but hopefully helpful)

… that can be used for measuring a web site’s performance … value what you can’t measure… 1. Registered Users Description A … an increasingly popular currency for measuring site reach in recent times … time i.e. a good measure of overall traffic growth trends …

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Forum: Where to start?

… , branded v white label, how can we >establish the real value of content...? Are there any set >criteria by which we can measure, ie >content/traffic/community/commerce? > >any good case studies backed up with stats? >help >S > > > >On 23:14:23 …

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