Job: Online Marketing Director

Our client is launching a unique online interactive product, commencing in the US and UK simultaneously, with expansion into other key global markets throughout 2010.   This exciting new application will appeal to a broad segment of online users  ( …

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Blog: How NOT to be The Social Media Guru

… social media, focus on specifics: goals, objectives, milestones, metrics. Example: Goals: boost your company's social media … meetings with staff twice a month through July. Metrics: followers/friends/fans, interactions between staff and customers, …

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Event: Jump 2010

… TV campaign effectiveness Doubling catalogue sales using insights from web analytics Driving call centre improvements with web metrics Generating media coverage via online buzz (and vice versa) Optimising marketing budgets with the right mix …

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Member Profile: Maria Nikishyna

… online advertising. While creativity is vital to marketing success, I am managing my programs around ROAS and ROI as the key metric. Tracking, measuring, and reporting are the key stones to all programs I run.  With rich experience in B2B and B2G lead …

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Blog: Load time: coming soon as a Google ranking factor?

… to ensure that you're taking advantage of it and not getting penalized. Like other ranking factors, page load time is an important metric to be looking at anyway. If your website is a tortoise, chances are you're already losing out in the form of reduced …

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Blog: Q&A: Pluck's Stephanie Himoff on social media for publishers

… for a publisher to increase key site metrics. Social media functions like comments can increase … more page views and boost engagement metrics, something that is important for any … announcement that this is its preferred metric. What do you think are the …

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Blog: IAB: Media companies need to make a "triple play" for digital business

… and adapting to the medium. There is an excess of undifferentiated, low-cost inventory. There's an overabundance of metrics, but they don't measure what brand marketers want. Media companies lack ideas, strategic expertise and engagement in the …

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Blog: Q&A: Silence Media's Lee Henshaw on CPE v CPM

… From this came the idea of an agency which offered banner advertising on a CPE basis, as I had used this as a media buying metric in the past. If the economy was going to be as difficult as predicted at the time, then I felt that video banner advertising …

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Blog: Twitter's new retweet feature paves the way for more commercial usage

… usage of the service. "Retweets potentially reveal very interesting data," Williams writes.  Indeed, the feature provides a metric to rank tweets and subsequently the results of Twitter searches and Twitter users themselves. Twitter could sell this …

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Job: E-Commerce Manager (Product / Retail)

… and management information in line with strategy. f) Ownership of performance to include both volume and value metrics. g) Utilise metrics to drive improvement. ESSENTIAL SKILLS/EXPERIENCE: a) A high-level of e-commerce experience preferably …

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Job: E Commerce Manager

… of skills in new technologies. -        Management of ‘site tagging’ process to enable visibility of metrics to business. -        Quality control for product attribution production.   Adding Value:   -        Drive innovation in …

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Job: E Commerce Manager

… of skills in new technologies. -        Management of ‘site tagging’ process to enable visibility of metrics to business. -        Quality control for product attribution production.   Adding Value:   -        Drive innovation in …

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Job: Digital Manager - Planning & Projects

… and delivering to these. •    Making best use of innovations to produce leading edge digital solutions. •    Establishing key metrics for digital initiatives and measuring against these to determine success. •    Managing suppliers effectively to ensure …

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Blog: Q&A: Julian Sambles on the Telegraph's social media strategy

… we do. How do you measure social media success? What are the key metrics that you keep an eye on? We measure our customer engagement through various metrics both globally and locally as well as looking at the customer path both …

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Blog: Q&A: Sienne Veit on Marks & Spencer's social media strategy

… is that Twitter is best for, and that may change over time. Metrics are something that many companies struggle with. How does Marks & … like. It is easy for us to look simply at the metrics: 80,000 Facebook fans, 4,300 Twitter users, traffic and revenue …

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