Blog: Google adds 'click-to-buy' links to YouTube

These links enable users to purchase content related to the videos they watch … business. YouTube's "click-to-buy" links potentially do two things: Serve as a … to go beyond simple "click-to-buy" links. That said, this new initiative is the …

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Member Profile: Jonathan Bentz

… . We are an internet marketing agency based in Lancaster, PA - and we're pretty awesome. I manage on-page optimization projects, link building campaigns, and online PR for all of our clients and internal web projects.   I am a father and husband, and I …

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Forum: Amazon Storefront

… how to set up a store front because I cannot seem to find any info about this from Amazon. Below is a link to the Debenhams store front. http://www.amazon.co.uk/b/ref=amb_link_80644765_3?ie=UTF8&node=307939031&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-10& …

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Job: Online Marketing Manager

… , while taking responsibility for core SEO activity by ensuring all new copy to the site is SEO friendly, notably to include link building and content submission strategies. In this very varied role you will carry out regular analysis of web performance ( …

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Blog: Ignore the top of the funnel at your own risk

… improve conversions from following bounce rates to conducting bail-out surveys and reviewing individual customer journeys. (I'll post a link to all the presentations once they are available online for anyone who's interested in more detailed info). As …

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Blog: How SEO complements your PR

… about SEO as it is about public relations, and vice versa.   Building links   Quite often, a PR team will work with other companies and … team, they’ll have some understanding of the value of inbound links to their site.   PR can do a great deal of good for …

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Forum: Keyword specific pages vs user experience?

… , they told me that we will put them in the footer and hide links with hover over and make it as unobtrusive as possible so user will only see one link in place of four. This does not sound to me as something pure white; …

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Forum: Keyword specific pages vs user experience?

… , they told me that we will put them in the footer and hide links with hover over and make it as unobtrusive as possible so user will only see one link in place of four. This does not sound to me as something pure white; …

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Job: Search Consultant

  Project Metal is the codename for a new Next Fifteen digital agency. As part of the Next Fifteen Communications Group plc, an AIM listed company, Project Metal will be part of a group of public relations agencies that have offices throughout Europe …

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Forum: Improving URL structure for SEO

Hi,  Ideally, you should use 301/302 redirects from old to new URLs. That way you preserve the old links from search engines and tell them that the content has moved to a new URL. Worth searching the web for 301 re-directs, which are permanent (as …

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Blog: 3am site goes from swearing off SEO to keyword stuffing in 3 months

… tweaking the HTML title slightly to include the celebrities' names - even if it's not used in headlines or on-site links. Google penalizes sites that stuff But Google frowns on sites that overdo this: "Keyword stuffing" refers to the practice of …

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Blog: Five reasons your content is damaging your brand

… that well-written articles and interesting, useful content attracts inbound links, which will help you in the search engine results far … be useful to your potential clients, it would attract inbound links and it would cement your position as an industry …

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Blog: Viral video excellence: 10 examples of big brand action

… and can still be found elsewhere.  What did I miss? What other great examples of big-brand virals are out there? Leave a link in the comments section below and I'll try and get them posted online.  Great submission from KerryatDell    

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Blog: FDA Social Media Hearings #FDASM

… apply to the posting of corrective information on Web sites controlled by third parties? When is the use of links appropriate? How should adverse event reporting be addressed online? From a web advertising perspective Google and Yahoo! have …

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Forum: Link building through blogs

… similar reviews, or whether there is a stated policy by the blogger about "compromising their integrity for cash" and so on. Links to PayPerPost or any of the multitude of sites offering payment for blogging are usually a dead giveaway of a potentially …

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