Blog: Data disaster: why brands should take note

… retailers. With confidence shaken, we in the digital economy need to make it our business to ensure consumers level of trust in online commerce only improves from now on. Michael Weston is the managing director of Silverpop.

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Blog: Email marketing: Keep it simple...

… different way or at a later point. No matter how well intentioned, 42 fields are never a good thing – unless you’re a farmer. Michael Weston is the managing director of Silverpop .

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Forum: Email Marketing, Active Links & Spam Filters

Hi Katie, I have got a really nice article on e-mail marketing. Just want to share with you. It is a white paper. Let me know if you find it, useful. http://www.silverpop.com/landing/07MarketingProfs/RetailEmail.html Thanks.

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Event: Email Marketing Supplier Showcase

… . Program: 1.30pm - 2.00pm - Registration 2.00pm - 2.30pm - Strongmail 2.30pm - 3.00pm - Communigator 3.00pm - 3.30pm - Silverpop 3.30pm - 4.00pm - Coffee Break & Networking 4.00pm - 4.30pm - Epsilon 4.30pm - 5.00pm - ExactTarget 5.00pm - 5.30pm …

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Blog: Inbox overload - exploding the myth

I was recently invited to speak at an Advanced Email workshop hosted by Silverpop and took the opportunity to conduct a quick straw poll on how many emails the 130+ assembled group of email marketers received every day. “Over 100?” I asked. …

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Blog: Retailers getting better at email marketing - survey

The research also studied: Opt-in practices 80% of retailers now offer email sign-ups on their homepages, up from 75% two years ago, though 35% of UK retailers hide registration information within the website, meaning …

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Blog: List turnover is 'main challenge' for email marketers

… about their challenges and the assistance they seek from ESPs. Elaine O’Gorman, vice president of strategy for Silverpop, which commissioned the survey, said: “Concerns over list growth aren't necessarily new, but it's interesting …

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Member Profile: Jerry Porter

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Report: Email Marketing - Roundtable Briefing, May 2007

… -) Fully managed service, ASP or in-house system? Attendees included representatives from the following companies: Cheetahmail, CommuniGator, CT Shirts, e-dialog, Epsilon, Legal and General, Prudential, Signet, Silverpop, Time Magazine.

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Blog: Retailers failing to respond to customer opt-ins

MD of Silverpop Mike Weston commented on the study: “I’m … the same survey back in 2005, Silverpop says that email best practice …  a decade old. Further reading: Email marketing provider Silverpop acquires Vtrenz

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Blog: Tips for email landing pages

The main thrust of the report is that, from clicking the link to purchase or registration, the customer's path should be smooth, and without too many distractions. The report found that many landing pages contained diversions and barriers to …

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Blog: Free Email Marketing roundtable briefing

… Case and Request for Proposal templates).  Attendees at our roundtable included representatives from the following companies: Cheetahmail, CommuniGator, CT Shirts, e-dialog, Epsilon, Legal & General, Prudential, Signet, Silverpop, and Time Magazine.

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Member Profile: Priya Chaphekar

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Press Release: Only one in five retailers harness the marketing power of transactional emails.

… global e-mail service provider Silverpop. The research showed that transactional … be underestimated” says Mike Weston, SIlverpop UK MD. “Ultimately, transactional emails … papers are available at www.silverpop.com Contact Ross Furlong Furlong …

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Forum: Email Marketing

… 2007 JulieJoseph wrote:   Hi Zoe, Silverpop have written a Whitepaper on … and a number of other whitepapers Silverpop have written that will prove … be found at: http://www.silverpop.com/practices/whitepapers.html   Good …

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