Member Profile: Bill Porter

Background in technology marketing. Experienced in B2B online marketing, analytics and ecommerce. Currently working in semantic technology and services for applications in search, sentiment analysis, targeted advertising and marketing intelligence.

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Forum: 3G and the battle for more mobile revenue

… that save the operators. What segments? B2B applications, perhaps, gaming, sports, porn, … potential in some areas, such as B2B applications, is, I believe, significantly … 3-5yrs before 3G becomes mass market. Even assuming everything goes swimmingly well …

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Member Profile: Rob Benson

Marketing and social networks/media professional with experience of public sector (health, education) and private sector (account management, B2B).

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Forum: Broadband Schmoadband!

… ’ should have been separately labelled and marketed in the first place. Clearly it is … what they want. The best target market for selling ‘broadband’ is, I believe, … will clearly benefit: gaming, music, porn, B2B applications like e-training and video- …

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Forum: Fundamentals for a successful digital marketing campaign

… the retail financial services sector, a market already at saturation point, and now … overloaded marketplace. This combined with declining marketing budgets is causing serious headaches for … Egg were to partner with a B2B financial services portal it may prove …

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Forum: Lessons and adventures in planning content management (CMS)?

… skills to get right: commercial, technical, marketing, editorial etc. It is important neither … your requirements, canvassing and understanding the market and the players, drawing up a … capabilities and out of the box B2B marketplace applications as well (more …

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Forum: Don't talk about CRM, do it!

… , profitability, integration, content management, outsourcing, customer service, personalisation, marketing, cost efficiencies, multi-channel delivery, b2b, performance measurement and analytics. Seeing as CRM …

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Forum: How to identify new IP technology - or the great confusion of IT

… the following cycle of technical concepts. B2C -> B2B -> ASP -> Co-Location -> Enterprise Solutions -> (and … . Most of the reason for this technical marketing rebranding is that the markets and our VCs decided that this was going to be the next big …

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Forum: More about charging

… 1 is less the case for B2B. If the content is of business … picks up. Maybe in a year B2B content will really pick up and … expect to see more account/invoice B2B arrangements in the near term and … your business model, know your market and measure the value that …

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Forum: email - stats resources

… (quite) interesting articles >about e mail marketing. > >Barney > > > >On 21:03:22 7 … of the providers of >e-mail >>marketing platforms (like e2, Responsys, Delano) as … click >thro >>to >>>sale, differences between b2b and b2c etc etc. >I'm …

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Forum: email - stats resources

… (quite) interesting articles about e mail marketing. Barney On 21:03:22 7 June … some of the providers of e-mail >marketing platforms (like e2, Responsys, Delano) as they … from click thro >to >>sale, differences between b2b and b2c etc etc. I'm > …

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Forum: email - stats resources

… general "the business case for e-mail marketing" stuff around (search the white papers section … some of the providers of e-mail marketing platforms (like e2, Responsys, Delano) as … from click thro to >sale, differences between b2b and b2c etc etc. I'm sure …

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Forum: eCRM: what to do before the single customer view?

… , business partners >or consumers. CRM is not limited to B2B or B2C. >- CRM is not a technology thing, though technology is … what they, as >individuals, receive from the site (permission marketing) > >3. Structure the data in such a way that it will …

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Forum: eCRM: what to do before the single customer view?

… external, business partners or consumers. CRM is not limited to B2B or B2C. - CRM is not a technology thing, though technology … choose what they, as individuals, receive from the site (permission marketing) 3. Structure the data in such a way that it …

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Forum: eCRM meets CRM: Vendor Reviews

markets including B2C and B2B market places as well as specific sectors … customer service as opposed to marketing, personalisation or analytics. Strengths: Open, … the overall CRM picture; limited marketing capabilities Outlook: see Kana. One …

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