Forum: Multiple Digital Channels: how close is the customer to the brand?

… consumer has with different digital delivery channels: Digital TV - no relationship with the … ongoing relationship of sorts with the TV license people... - increasingly little relationship … go of this? Look at interactive TV walled gardens, look at the …

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Forum: Cross-channel customer data and UK wireless internet legislation

… UK? I am looking into cross digital channel (iTV, web, wireless) management information … ITC (responsible for regulation of interactive TV) have adopted a fairly “light-touch” … set some stricter regulations on Enhanced TV: the user must perform at least 2 …

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Forum: Cross-channel customer data and UK wireless internet legislation

… UK? I am looking into cross digital channel (iTV, web, wireless) management information … ITC (responsible for regulation of interactive TV) have adopted a fairly “light-touch” … set some stricter regulations on Enhanced TV: the user must perform at least 2 …

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Forum: Bush Internet TV

… new about an 'internet on your TV' >proposition. Microsoft have been doing it for … are intersting about >the Bush Internet TV proposition: > >1. I saw their advert … very few people have bought into >digital TV platforms for the interactive services …

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Forum: eCRM: what to do before the single customer view?

… , they are also launching digital presences >– web, wireless and interactive TV customer >interaction channels. These projects cannot afford … challenges but also ensures that the digital >channels are not developed in isolation from …

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Forum: eCRM: what to do before the single customer view?

… , they are also launching digital presences – web, wireless and interactive TV customer interaction channels. These projects cannot afford to … click stream data as they interact with digital presences giving a good indication of what …

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Forum: Is a web project really any different from any other project?

… concepts and processes, brand >development >- Television: producing a live TV show, going live, being >live 24hrs a day >- Business … to create >value and you have to understand the digital channels. >Good project management is the glue that bonds the …

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Forum: Is a web project really any different from any other project?

… concepts and processes, brand development - Television: producing a live TV show, going live, being live 24hrs a day - Business: … aim to create value and you have to understand the digital channels. Good project management is the glue that bonds the …

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Forum: Advertising with the WOW factor

… message would clarify this. After all, we never ask for TV adverts, nor advertisements in publications, not counting the constant bombardment of … myself, how come I seem to end >up directing my digital agency so much as to how the piece >of technology …

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Forum: Advertising with the WOW factor

… interestingly of the benefits of >creating >>TV programmes rather ads!). >> >> >> >>On 14:57: … sorted out. The internet >and >>other >>>digital media were always sold as … to achieve this level >of >>>digital intelligence. This is now happening, …

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Forum: Advertising with the WOW factor

… interestingly of the benefits of creating >TV programmes rather ads!). > > > >On 14:57: … sorted out. The internet and >other >>digital media were always sold as being … companies to achieve this level of >>digital intelligence. This is now happening, …

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Forum: Advertising with the WOW factor

… remember my message? For example, TV is great at (b) but … of the benefits of creating TV programmes rather ads!). On 14 … out. The internet and other >digital media were always sold as … to achieve this level of >digital intelligence. This is now happening …

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Forum: Advertising with the WOW factor

… bring forth a technology that can surpass TV in its impact, direct mail in its … strategies sorted out. The internet and other >digital media were always sold as being … companies to achieve this level of >digital intelligence. This is now happening, however …

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Forum: Interactive TV advertising...schmadvertising.

… to read some sobering opinions on interactive TV advertising, from the US market recently. Digital TV households there recently passed the 17million … . Two of the leading enhanced/interactive TV software developers (Wink and RespondTV) claim …

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Forum: Interactive TV advertising....schmadvertising

… to read some sobering opinions on interactive TV advertising, from the US market recently. Digital TV households there recently passed the 17million … . Two of the leading enhanced/interactive TV software developers (Wink and RespondTV) claim …

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