Forum: Proof that multi-channel offerings increase sales/profitability?

… this presents a challenge to most companies who are structured around product lines or by channel: hence the interest in CRM where the 'single customer view' enables the delivery of a consistent customer experience across all channels. Currently there …

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Member Profile: christine beatrix

International Projects: I am french, speak fench, english, german, spanish and italian

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Forum: eCRM: what to do before the single customer view?

… of competing with the Big 5's large scale CRM capabilities but that doesn't matter. CRM has had a bad name in the past because of its expense, … to deal with proving the worth of large scale CRM if clients are to buy into it. Meanwhile …

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Forum: eCRM: what to do before the single customer view?

… g. SOHO, SME, corporate, multi-national etc.). CRM / eCRM are therefore BIG enterprise wide challenges - … 'value' at the heart of CRM. Yes, CRM should deliver value to the user … experience, but the bottom line is that CRM must deliver value to the business. …

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Forum: erp+crm

… .com/forum/Default.asp?g=49) On 14:35:01 29 May 2001 soovojit wrote: >if a company wanted to develop connectors for a crm vendor >like Siebel and ERP solutions, which back office solution >should it choose to develop the connector? >Soovojit

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Forum: erp+crm

if a company wanted to develop connectors for a crm vendor like Siebel and ERP solutions, which back office solution should it choose to develop the connector? Soovojit

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Member Profile: Kamran MOAYED

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Forum: Case studies of CRM failures

… I have certainly had terrible CRM-related experiences in the following … do believe very much in CRM but it has to bring … as some of those clever CRM systems... Yours eCRM consultant On … of >delivery etc, but of CRM projects that alienate rather >than …

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Forum: eCRM: what to do before the single customer view?

… Customer-centricity is the strategic imperative. CRM >helps companies to understand and serve … , external, business partners >or consumers. CRM is not limited to B2B or … , incontrovertible fact: *you >cannot do CRM without knowing who your customers are …

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Forum: eCRM: what to do before the single customer view?

… Customer-centricity is the strategic imperative. CRM helps companies to understand and serve … internal, external, business partners or consumers. CRM is not limited to B2B or … , incontrovertible fact: *you cannot do CRM without knowing who your customers are …

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Forum: eBusiness/Supply Chain/Business Development/Energy

… particularly across Shell. Internal consulting on customising Oracle’s generic eBusiness offerings in Customer Relationship Management (CRM), Supply Chain Management and eProcurement for the Energy Industry Mutatio Consulting Ltd (1997-1999) Position: …

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Member Profile: Marek Gancarcik

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Forum: Best practice online customer data capture

… website registrations and planning complex e-CRM strategies. We now use data capture … other systems e.g. legacy or CRM systems > >3. Post-registration > >–Thank you … as part of the >online marketing / CRM strategy (including premium >services for most …

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Forum: Case studies of CRM failures

… and sites I am finding it hard to find examples of where CRM has failed. I am not looking for failures of system integration or of delivery etc, but of CRM projects that alienate rather than engage customers. Any ideas would be …

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Member Profile: Anish Bali

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