Forum: Who creates content and where should it come from?

… ' (eg thro' letting them update content themselves and derive cost savings), while ensuring you still retain an ongoing revenue stream from them. But that's largely down to you, the agency, keeping sufficiently aware of developments in the industry (ie one …

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Forum: Interactive TV and Retailing - The Honeymoon is Over

… impulses generated by the primary entertainment stream. So what is the current state … i.e. using the primary broadcast stream to generate sales impulses, which the … solutions, retaining the primary broadcast stream in quarter-screen, lower development …

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Forum: eCRM: what to do before the single customer view?

… >customer experiences and e-business success. For example, >behavioural insight can be gained though: > >- analysing users’ click stream data as they >interact with digital presences giving a good indication >of what people like and dislike, what …

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Forum: eCRM: what to do before the single customer view?

… exceptional customer experiences and e-business success. For example, behavioural insight can be gained though: - analysing users’ click stream data as they interact with digital presences giving a good indication of what people like and dislike, what …

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Forum: Is a web project really any different from any other project?

… , commercial and IT skills", "parallel development streams and iterative development" and "Greater cross-discipline … development style tends more towards parallel >development streams and iterative development >- Greater cross-discipline communication …

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Forum: Is a web project really any different from any other project?

… ? - Project timelines are typically very aggressive - The development style tends more towards parallel development streams and iterative development - Greater cross-discipline communication skills are required - more interpretation and “translation” …

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Forum: Good News Story - Let's stop being so gloomy

… act on the transactional impulses generated by the primary entertainment stream. Sky’s new WML interactive browser is an important … viewer has been transported far enough away from the broadcast stream (typically no more than two “clicks”), the retailer …

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Forum: Dreamweaver Wireframing Extension

… interesting to hear about your 2 work stream approach - you might be onto something there … unimplementable. I think a parallel work stream to address this need for design … . At some point, however, the work streams must come together and that integration …

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Forum: Advertising with the WOW factor

… , meaningless index they reduce their brand >to the same level as pork bellies and steel. Also, their >entire revenue stream becomes dependent on fluctuations in >audience/readership. They really should be aiming to >develop a more consistent offering …

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Forum: Interactive TV Strategies for Consumer Financial Services - A Brief Summary

… returns. - Emergence of enhanced TV formats will allow for immediate transition from the entertainment-oriented broadcast stream to the transaction-oriented interfaces. By using broadcast content to stimulate transaction, financial services will have …

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Forum: CRM over CPM – A key strategic imperative for media owners.

… ”. Media companies should focus their digital assets on the improvement of their prospects and consequent contributions to established revenue streams. Would be interested to hear any comments on the above - or feel free to contact me directly: murray. …

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Forum: Advertising with the WOW factor

… dry, meaningless index they reduce their brand to the same level as pork bellies and steel. Also, their entire revenue stream becomes dependent on fluctuations in audience/readership. They really should be aiming to develop a more consistent offering and …

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Forum: Realities of web project management

… of those skills that make up our business. Indeed,where would you find anyone with 5 years experience of streaming, e-commerce, web client management, design and CSS? Architecture and engineering are good examples of industries with clearly defined …

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Forum: Where's the imagination

… 2% uplift in online ISA-buying >>conversion >>>rates. >>>>Or Agency B which has done some great work >with a >>>>video-streaming start up? A little extreme as >an >>>example, >>>>of course, but what is so wrong with vertical >>>expertise? >>>> …

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Forum: Where's the imagination

… a 2% uplift in online ISA-buying >conversion >>rates. >>>Or Agency B which has done some great work with a >>>video-streaming start up? A little extreme as an >>example, >>>of course, but what is so wrong with vertical >>expertise? >>> >>>3. …

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