Forum: What are the leading standards bodies for e-metrics?

… , http://www.abce.org.uk/), TRUSTe (personal privacy watchdog, http://www.truste.com) spring immediately to mind but who are the other leading standards bodies? What about e-commerce metrics for example? Any pointers gratefully received. Ashley

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Forum: Website Traffic Stats packages

… years, resulting in an industry agreed >and managed set of metrics being used. >Independently-audited data is essential in understanding >the … >are getting if a site does not have recent ABC metrics; it >is one of the first questions we are asked,” …

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Forum: Website Traffic Stats packages

… years, resulting in an industry agreed >and managed set of metrics being used. >Independently-audited data is essential in understanding >the … >are getting if a site does not have recent ABC metrics; it >is one of the first questions we are asked,” …

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Member Profile: Jon Keefe

… , these online applications are tools. What is fundamentally important is that commercially they should deliver against a set of metrics that invariably originate from the client’s business plan." Jon has steered KMP from its inception in 1991 at the end …

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Forum: Website Traffic Stats packages

… years, resulting in an industry agreed and managed set of metrics being used. Independently-audited data is essential in understanding the growth … they are getting if a site does not have recent ABC metrics; it is one of the first questions we are asked,” …

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Member Profile: Scott Wallace

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Forum: Website Traffic Stats packages

… e.g. may provide average time spent on site but will not show specific patterns to individuals (ie profile V behaviour, the most useful metric). 3. It may show long session times but this may not indicate that the user has a good time on your site - …

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Forum: You heard it on the grapevine

… , in turn, provides a framework for >measurement which has corresponding metrics that allow us >to gauge what effect our lever pulling efforts are having. > With the required metrics and reporting processes in >place it is possible to have …

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Forum: You heard it on the grapevine

… , in turn, provides a framework for >measurement which has corresponding metrics that allow us >to gauge what effect our lever pulling efforts are having. > With the required metrics and reporting processes in >place it is possible to have …

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Forum: ROI on usability

… in his excellent post "Start tracking core metrics of your current operations asap". A … > >0.2. Start tracking core metrics of you current operations >asap - … a user's objective. > >3. Identify current metrics, i.e., current conversion rate >for …

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Forum: ROI on usability

… and the tracking of key metrics. I believe that the major … 0.2. Start tracking core metrics of you current operations asap … s objective. 3. Identify current metrics, i.e., current conversion rate … links them with key business metrics. I.e., number of overall …

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Forum: ROI of account aggregation in financial services

… respective experience. Big question (as always) is, how do you ensure that once you have implemented a key feature on your site, how do you track the right metrics and how do you then evaluate these metrics to calculate the ROI ofthe initiatve. Alex

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Forum: You heard it on the grapevine

… , in turn, provides a framework for measurement which has corresponding metrics that allow us to gauge what effect our lever pulling efforts are having. With the required metrics and reporting processes in place it is possible to have …

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Member Profile: Stephen Pratley

… 's email management tools, bringing offline DM practices and metrics into the fledgling industry. During 2002-2003 I managed Frontwire … -bunked the myth of clickthroughs as a useful performance metric in email marketing. After 6 Months at Screen Pages, …

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Forum: eCRM: what to do before the single customer view?

… you can track usage specifically by channel or across channels - the metrics may be the same but the benchmarks or what is good … for distinct data analysis from each channel – >as long as the metrics used are the same? > >Finally, I wonder what the role …

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