… that data has to be integrated – but is there not a place for distinct data analysis from each channel – as long as the metrics used are the same?
Finally, I wonder what the role of the interactive agency is in this area as it is very much stepping on …
display
… impact technologies to deliver their
>>>advertising and focus first on getting their own
>>tracking
>>>and reporting systems, metrics, customer value and
>>>segmentation strategies sorted out. The internet
>and
>>other
>>>digital media were always …
display
… impact technologies to deliver their
>>advertising and focus first on getting their own
>tracking
>>and reporting systems, metrics, customer value and
>>segmentation strategies sorted out. The internet and
>other
>>digital media were always sold as …
display
… high impact technologies to deliver their
>advertising and focus first on getting their own tracking
>and reporting systems, metrics, customer value and
>segmentation strategies sorted out. The internet and other
>digital media were always sold as …
display
… of user profile + begin to
>measure loyalty by Recency, Frequency, Monetary or other
>relevant loyalty and customer value metrics.
>
>–Segmentation: build user segments (e.g. by loyalty,
>by interests) to target with marketing
>
>–Value exchange to …
display
'e-metrics: business metrics for the new economy' is an excellent white paper with a thorough overview of … >
>By now I have information about giving quantitative
>information about e-metrics of a Web site, but when it
>comes to qualitative information, …
display
O.K
By now I have information about giving quantitative information about e-metrics of a Web site, but when it comes to qualitative information, I think data mining techniques should be applied. Any information about how to apply this, reports, white …
display
… of user profile + begin to measure loyalty by Recency, Frequency, Monetary or other relevant loyalty and customer value metrics.
–Segmentation: build user segments (e.g. by loyalty, by interests) to target with marketing
–Value exchange to enrichen …
display
… side of things?
- standard versus custom metrics. There are standards though people understand them differently... And the standard metrics are, arguably, not all that helpful … parts are a) defining the metrics, business rules and processes (e. …
display
… needs and deliver against your business metrics rather than be forced into a … for measuring against fundamental technical performance metrics such as site response time, … , broken links. 1st generation quantitative e-metrics are still valid to alert you to …
display
… speed as Francois correctly points out. But how many sites actually consistently measure the speed of the site by any form of metric? How many sites actively measure site uptime? An e-commerce site being down is like having the shop closed. Increasingly we …
display
… design" (or seen more broadly, "interaction design"), the better for the user.
"Speed" has always been an unreliable metric -- I think several studies have shown how inherently subjective the *perception* of a site's speed is to a user.
Furthermore, …
display
… impact technologies to deliver their
>>advertising and focus first on getting their own
>tracking
>>and reporting systems, metrics, customer value and
>>segmentation strategies sorted out. The internet and
>other
>>digital media were always sold as …
display
… the client in automating their marketing metrics if there is a dwindling market … a more comprehensive profile, provide the metrics to ascertain the value of a … their own tracking
>and reporting systems, metrics, customer value and
>segmentation strategies …
display
… high impact technologies to deliver their
>advertising and focus first on getting their own tracking
>and reporting systems, metrics, customer value and
>segmentation strategies sorted out. The internet and other
>digital media were always sold as …
display
