A lot has been written about brands as publishers. Let's face it, to get it right requires planning, investment and the operational agility to react in real-time to breaking news as it happens.
However, the returns can be more than worth it, as a growing list of examples shows.
Becoming a ‘brand newsroom’ isn’t just a trend amongst the big companies either. Whilst there are plenty of big consumer brand examples, smaller brands, B2B companies, non-profits, and public sector organisations are also aligning their marketing and communications plans around content creation and social media.
If you are wondering if you should take the plunge, or have already jumped, the five tips below will help you get the most out of your strategy.
If you were a king, how would you deck out your royal residence? Chances are you’d invest heavily to ensure your surroundings matched the importance of your status.
So (and forgive the far from subtle analogy), if content is king, then where you host your content surely needs a similar amount of thought, care and investment?