Google has announced its first core update of 2024: the March Core Update, which it calls “an evolution in how we identify the helpfulness of content”. This will be accompanied by a spam update taking aim at persistent forms of spam that Google wants to eliminate. The core updates are designed to “surface the most […]
The date for a full roll-out of Google’s Search Generated Experience (SGE) is currently unknown. With the thorny issue of hallucinations and publishers potentially feeling alienated, not to mention generative AI not proving to be a major winner in search for rival Microsoft, what’s next for SGE?
We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out: Trends that feel nostalgic, ideas that quickly became amusing […]
The healthcare and pharma industry is demanding better performing content and more organic traffic, says Performance-io founder Matt Lowe.
With the impact of GenAI, voice search is experiencing a revival of interest. But a lack of reporting hints that voice isn’t a distinct category of searches.
What are the current trends shaping search, and what should SEOs do to respond to them? In part 2 we cover the growing ‘long tail’ of search and what the emergence of multimodal search means for SEO.
What are the current trends shaping search, and what should SEOs do to respond to them? Part 1 covers the extra E in E-E-A-T, as well as the future for AI-generated content in search.
While enterprise SEO has many of the same fundamental concepts and principles as traditional SEO, thinking of the two as interchangeable can lead to some missteps.
In a recent webinar with Econsultancy, Klöschen offered tips on how SEOs can get buy-in for their agenda and communicate the value of organic search.
The agency MD talks digital projects, legacy tech and web performance, saying that getting the engineering right helps meet objectives across UX, SEO and conversion.
From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive implications for web search, it’s been an interesting year in search and SEO. We reached out to a number of experts to get their thoughts on how they […]
OpenAI’s ChatGPT has gone viral, with many claiming that this sophisticated chatbot could displace Google. But how well does it really perform as a search engine?