| Date | 8th July 2008 (9:30am – 4:30pm) |
|---|---|
| Venue | BSG House, London, United Kingdom |
| Trainer | Keith Budden |
| Duration | 1 day |
| Cost | $545.00 |
About the course
Overview
A well-managed affiliate programme can play a key role in marketing strategies and can offer double-digit increases in sales. However, affiliate marketing, using one website to drive traffic to another, is frequently overlooked by advertisers because although the principles are straightforward putting them into practice can present challenges.
This course will outline the strategies, techniques and tricks to achieve an effective level of contribution and offer tips on refining your existing affiliate programme.
Who should attend?
Client or agency staff who liaise with affiliate networks or deal direct with affiliates. It will also benefit anyone familiar with the principles and practice of affiliate marketing who runs, or is planning, an affiliate programme.
How will I benefit?
You will acquire the technical knowledge to review your existing affiliate marketing programme with the aim of increasing leads or sales. You will also learn how to select appropriate affiliate partners and software and maximise the contribution from your super-affiliates.
What will I learn?
You will gain a practical understanding of all aspects of affiliate marketing from defining a strategy and setting realistic business objectives to selecting and working with an affiliate programme manager and tracking online marketing activities. You will also learn how to review tools, partners and results, for maximum impact, and the best affiliate incentives through a list of the top 10 do's and don'ts.
This in-depth course will cover the following topics:
- Planning your affiliate programme
- How to audit an existing affiliate programme
- Reviewing your toolkit
- Reviewing your partners and their results
- Setting realistic objectives
Defining affiliate marketing strategy:
- Integrating affiliate marketing strategy with search engine marketing strategy
- Setting the right affiliate reward levels
- Alternative approaches to rewarding affiliates (by sale, rejected lead, for example)
Working with an affiliate programme manager:
- Selecting an affiliate programme manager (affiliate network)
- Questions to ask when selecting an affiliate programme manager
- Benefits and disadvantages of working with more than one network
Managing co-opetition with affiliates:
- Competing for position in sponsored search listings
- Trademark issues in search engine marketing
- Monitoring affiliate practices and results
- Working with affiliates
Summary:
- The top 10 'do's' of affiliate marketing
- The top 10 'don'ts' of affiliate marketing
Trainer
Keith Budden
Keith Budden is widely recognised within the industry as one of the top ten affiliates in the UK. In addition to his affiliate activities, Keith is a partner in Arctic Sunrise, one of the UK's leading affiliate management agencies, so Keith brings his experience from both an affiliate and merchant viewpoint.
Keith has been a member of the IAB Affiliate Marketing Council for the last three years. Keith has been involved in e-commerce for the last ten years and in IT for longer than he cares to remember! Keith is a regular seminar speaker and has spoken at A4UExpo and Affiliate Summit in addition to events for IBM, the CBI, Business Link and the DTI both in the UK and overseas.
