| Date | 16th September 2008 (9:30am – 4:30pm) |
|---|---|
| Venue | Lemon Studios, London, United Kingdom |
| Trainer | Helen Keegan |
| Duration | 1 day |
| Cost | $545.00 |
About the course
Overview
The mobile industry is saturated with small technology-focused players who have little understanding of marketing. Outdated views that mobile marketing is only about text messaging are inaccurate; in recent years it has moved way beyond this.
This practical course has a wide-reaching remit and will cover the scope of mobile marketing and the tactics currently available, from SMS and mobile websites to application downloads and mobile advertising. It will also touch on mobile TV, proximity location based services and new technologies.
Who should attend?
Brands, agencies and planners who want to get a handle on what is happening in the mobile marketing and advertising world. A basic understanding of marketing is useful, though knowledge is not assumed. This is not a technology course.
How will I benefit?
You will be able to understand the importance and relevance of mobiles for your industry, company, and most importantly, your customers. Once you have acquired this knowledge you will be able to make a judgment call on how best to incorporate mobile into your marketing mix.
What will I learn?
A range of techniques to help you plan and execute an effective mobile marketing campaign, including best practice, historical context and a brief insight into current trends and future directions. Discover how to integrate mobile with other media (on and off-line), campaign planning and supplier selection, handling and fulfilment, testing and measurement.
Key learning outcomes
• Understanding the role of mobile marketing for your business
• Current statistics of usage by handset and type of content
• Integrate mobile with other media (on and off-offline) and asses where and how it fits in
• Use case studies and real examples of innovative (and not so innovative) campaigns to illustrate industry best practice
Trainer
Helen Keegan
Managing Director, Beep Marketing
A marketing communications professional, Helen specialises in mobile marketing and in particular how to initiate and leverage customer relationships by using the mobile phone. Helen at the birth of the mobile marketing industry in 2000 and was head of customer experience at ZagMe, the wireless precision marketing pioneer. Here she recruited more than 85,000 customers in Lakeside and Bluewater shopping malls and ran more than 1,500 SMS (text message) marketing campaigns for over 150 leading retail clients, agencies and brands including Esprit, Nike, TopShop, HMV and Waterstone's.
Today, Helen runs her own mobile marketing consultancy, BeepMarketing, developing mobile strategies and implementing mobile marketing campaigns using a range of mobile technologies for many blue-chip and agency clients including Scottish Courage, UIP, Vivendi Universal, Sony Ericsson, Emap, Samsung and Danone.
