Our MSc delegates hail from a variety of backgrounds and bring with them a wealth of industry experience. This year, we've asked a small number to keep us up to date with their progress as they tackle the programme head on.
Bijan White
Partner, iParticipate Social Media
I decided to embark on this journey of further education to better understand the apparent chaos of the digital world. For 17 years I have worked in media — in both heritage and digital media — and have experienced at first hand the disruptive force of the digital ecosystem. For me, it now feels marginally less disruptive and definitely more of a constructive energy in marketing services and naturally, in general commerce & business. However, what was missing for me was a structure to all that is happening in the digital sphere. To appreciate the present, to exploit the abundant opportunities for enterprise and to be able to predict / shape the near-term future, I need a framework to incorporate all that digital media offers. Thus, I am confident the MSc in Digital Marketing Communications will help me to bring some order into this exciting environment. Finally, I selected this particular course because it strikes a balance between academia and the commercial world. The partnership and collaboration between MMU & Econsultancy was the prime factor in my decision-making.
Paul McManus
Production Manager, The Unsigned Guide
The Unsigned Guide contains thousands of essential contacts for bands, musicians and anyone wanting to make it in the music industry, from record labels, publishing companies, management companies, venues and promoters, to the nitty gritty details, such as photographers, vehicle and equipment hire. It's a UK-wide research publication, updated annually. Over the last twelve months we've started making moved into the online subscription market, developing a searchable online services with more features being developed as we speak.
I feel the MSc in Digital Marketing Communications is the most relevant and well-taught digital course out there and combined with the fact that it's supported by Econsultancy and all of its materials, blogs and reports it was a pretty easy choice for me. In the past three years I have slowly moved my career in a more digital marketing direction, combing my personal interests in the internet as a whole, why and how people interact with it and how business can mould itself to a marketing, financial and social advantage.
Mark McGee
Vice-President Communications, ICMIF
As Vice-President of Communications for an international insurance trade association, I have been immersed in digital and traditional communications for several years. During a training session with Econsultancy, I was given the prospectus for the MSc and the wealth of learning opportunities, coupled with the academic support from the MMU, made such an impression on me that I immediately enquired and enrolled on the course.
As well as a professionally-recognised qualification, my hope is that I can gain a good grounding in all aspects of digital communications, especially going forward given the ever-changing landscape. I would recommend this course to anyone wishing to have a career in this exciting sector.
