| Stage 1 | |
|---|---|
| Module 1: Strategy and Planning for Digital Development | |
| University Induction | Held at MMU |
| 2 core courses from Econsultancy | Foundation (2 days) Online Media Planning and Buying (1 day) |
| Discussion Day at MMU | Held at MMU |
| First Assignment Due | |
| Module 2: Customer Acquisition and Conversion Concepts in Digital Marketing | |
| 3 elective Econsultancy courses | Courses run for 1 day and you have the option to attend in either London or Manchester |
| Discussion Day at MMU | Held at MMU |
| Second Assignment Due | |
| Module 3: Work-based Independent Learning | |
| Two module specific practical days | Taught at MMU |
| Third Assignment Due | |
| Stage 2 | |
| Module 4: Customer Management and Retention Concepts in Digital Marketing | |
| 3 elective Econsultancy courses | Courses run for 1 day and you have the option to attend in either London or Manchester |
| Discussion Day at MMU | Held at MMU |
| Fourth Assignment Due | |
| Module 5: Monitoring, Measurement and Management | |
| 3 core courses from Econsultancy |
Web Measurement and Analytics (1 day) Integrated and Multichannel Marketing (1 day) Choice of Legal Issues (1 day) or Managing Digital Teams (1 day) |
| Discussion Day at MMU | Held at MMU |
| Fifth Assignment Due | |
| Module 6: Developing Professional Practice | |
| Two module specific practical days | Taught at MMU |
| Sixth Assignment Due | |
| Stage 3 | |
| Directed Project Brainstorming | Held in London (1 day) |
| Dissertation Due | |
