| Year 1 — Postgraduate Certificate in Digital Publishing awarded on completion | |
|---|---|
| Module 1: Marketing and Customer Insight for Digital Publishing | |
| Introduction to Internet Marketing (0.5 days, London) | Providing an overview of the market, strategy and planning, operations and logistics |
| The Analytical Underpinnings of Digital Publishing (0.5 days, London) | Measurement, analysis, insight (CRM, web analytics, testing strategies). Special consideration of creating a business-wide view |
| Creating Demand in a Content Rich World (2 days, London) | Delivering on the value exchange, using digital marketing tools to drive traffic, engaging customers to drive loyalty, the reality of the multichannel world |
| Module 2: Content and Site Development in Digital Publishing | |
| Online Copywriting to add Business Value (1 day, London) | Creating engaging content. What does good copy look like? Copywriting as a revenue generator via SEO. Understand best practice digital copywriting, how does copy change across channels? |
| Multichannel Journalism (2 day, London) | Exploring the tools available to the multichannel publisher. Hands on project undertaken to develop blogging, video, podcasting etc. skills. Students will actually complete a multichannel piece of content over the two days |
| Module 3: Work Based Learning, run by MMU — 2 days, Manchester | |
| Year 2 — Postgraduate Diploma in Digital Publishing awarded on completion | |
| Module 4: Digital Publishing Operations, Technology and Supplier Selection | |
| Web Project Management (1 day, London) | Building successful web properties, project management methodologies and the concept of agile business, managing multichannel businesses. |
| Understanding IT Toolsets and Selection (1 day, London) | Hands on run through of best in class research systems, CMS systems, analytics systems etc. |
| Managing Supplier Selection for Key Infrastructure (1 day, London) | What tools does your publishing business need? How do you make those choices? Best practice supplier selection. |
| Module 5: Strategy and People for Digital Publishing | |
| Leadership Day (1 day, London) | growing and managing a multi faceted, multichannel publishing business. |
| Developing Digital Publishing Strategy (1 day, London) | Understanding the business models around Web 1.0 and 2.0. From simple ad funded content models and subscription services to understanding and unleashing the power of data/meta data to drive incremental revenues |
| New Advances in Digital Publishing (1 day, London) | What's new and what's cool? Exploring new innovations and trends in digital publishing and assessing future strategic directions |
| Module 6: Developing Professional Practice, run by MMU — 2 days, Manchester | |
| Year 3 — MSc in Digital Publishing awarded on completion | |
| Dissertation based on the previous two years of study and your practical experience | |
