Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, leveraging digital insight is essential. This course focuses on using web …
… course provides a practical framework for evaluating new media channels against strategic goals, allocating across site, search, display, email, social, and emerging channels, and measuring and monitoring success both qualitatively and quantitatively.
… mechanics of Usability
This is an introductory course designed to explore the activities involved in creating and measuring engaging online experiences:
Develop an understanding of the Total Customer Experience - integrate across channels and beyond …
… . This one-day course, delivered by a marketing expert of over 15 years in on and offline communications, will help those who need to know how to plan, execute and measure integrated campaigns that encompass bringing traditional and new media together.
