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    <company-name>Econsultancy</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;I have a real passion for both Digital and developing the skills of people working in the sector. I ran my own Digital agency for 4 years and finding experienced, skilled people was always one of the bigger challenges.&lt;/p&gt;
&lt;p&gt;I think the future is about personalisation and usability as people begin to really harness the power of the web and consumers start raising the expectations of the web. Also niche, niche, niche and the rise of FMCG in to the digital space.&lt;/p&gt;
&lt;p&gt;When I'm not immersed in all things digital then its kids, football, diving, hill walking and fine food (especially Thai) that gets me going. Also known as Penfold or Stato.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;I have a real passion for both Digital and developing the skills of people working in the sector. I ran my own Digital agency for 4 years and finding experienced, skilled people was always one of the bigger challenges.&lt;/p&gt;
&lt;p&gt;I think the future is about personalisation and usability as people begin to really harness the power of the web and consumers start raising the expectations of the web. Also niche, niche, niche and the rise of FMCG in to the digital space.&lt;/p&gt;
&lt;p&gt;When I'm not immersed in all things digital then its kids, football, diving, hill walking and fine food (especially Thai) that gets me going. Also known as Penfold or Stato.&lt;/p&gt;
</description-unformatted>
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    <job-title>Training Director</job-title>
    <name>Craig Hanna</name>
    <position type="integer">1</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
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    <company-name>User Vision</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Chris is the Founder and Managing Director for &lt;a href="http://www.uservision.co.uk/"&gt;User Vision&lt;/a&gt; one of the UK&#8217;s leading user experience and user-centred design (UCD) consultancies in the UK.&#160; He has conducted projects throughout the UK and Europe, working with many blue chip commercial companies and leading public sector organisations to provide usability and accessibility support and advice.&#160; &lt;br /&gt;&#160;&lt;br /&gt;Chris has worked in the area of usability, accessibility, human computer interaction (HCI) and ergonomics for over 20 years.&#160; He established User Vision in 2000 and quickly developed an enviable client list and a reputation for practical thorough and affordable user centred design services to help clients gain a competitive advantage through improved usability.&#160; &lt;br /&gt;&#160;&lt;br /&gt;As he grew User Vision, the services offered to encompass web accessibility, and the full end to end user centred design process from user research through to usability testing and post launch monitoring and optimisation of the user experience.&#160; He and the User Vision team offer user experience services across all digital platforms including interactive TV, software and mobile, and increasingly are involved in cross-channel user experience projects.&#160; &lt;br /&gt;&#160;&lt;br /&gt;Chris has worked with clients across all sectors including financial services, public sector, retail e-commerce, travel &amp;amp; tourism, charity, media, telecoms pharmaceuticals and others.&#160; Clients include RBS, Emirates Airline, Cabinet Office, BBC, HSBC, IKEA, Pfizer, Orange, O2, Nokia, NCR, HP, the Scottish Government and Houses of Parliament among others.&lt;br /&gt;&#160;&lt;br /&gt;Chris is also a recognised leader in the usability and user experience community in the UK.&#160; In 2005 he founded a new chapter of the Usability Professionals Association (UPA) and served as President of the Scottish Chapter of the UPA.&#160; He is the European Regional Coordinator for the UPA, and member of several related industry groups including the British Human-Computer Interaction Group (BHCIG), and the Computers and Human Interaction Group of the Association for Computing Machinery (ACM-SIGCHI).&#160; Chris is a Board Member for ScotlandIS, the ICT industry group representing Scotland.&lt;br /&gt;His particular user experience interests include web accessibility, the application of Rich Internet Applications such as AJAX and Flex, remote usability testing, interactive TV, eye tracking and persuasion architecture.&#160; &lt;/p&gt;
&lt;p&gt;&lt;br /&gt;An engaging and dynamic speaker, Chris is regularly invited to speak at industry events and has recently spoken at the UPA conference in the US, Internet World, and the Andicom conference in South America.&#160;&#160; He is a regular contributor to resources offline and online including the Econsultancy blog and the &lt;a href="http://www.uservisionblog.co.uk/"&gt;User Vision blog&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;Chris holds a BSc. in Engineering Psychology from Tufts University and a MSc. in Ergonomics from the University of Michigan.&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;In his spare time Chris enjoys improving his Spanish, travelling and sport, particularly ultimate Frisbee.&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Chris is the Founder and Managing Director for &lt;a href="http://www.uservision.co.uk/"&gt;User Vision&lt;/a&gt; one of the UK&amp;rsquo;s leading user experience and user-centred design (UCD) consultancies in the UK.&amp;nbsp; He has conducted projects throughout the UK and Europe, working with many blue chip commercial companies and leading public sector organisations to provide usability and accessibility support and advice.&amp;nbsp; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;Chris has worked in the area of usability, accessibility, human computer interaction (HCI) and ergonomics for over 20 years.&amp;nbsp; He established User Vision in 2000 and quickly developed an enviable client list and a reputation for practical thorough and affordable user centred design services to help clients gain a competitive advantage through improved usability.&amp;nbsp; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;As he grew User Vision, the services offered to encompass web accessibility, and the full end to end user centred design process from user research through to usability testing and post launch monitoring and optimisation of the user experience.&amp;nbsp; He and the User Vision team offer user experience services across all digital platforms including interactive TV, software and mobile, and increasingly are involved in cross-channel user experience projects.&amp;nbsp; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;Chris has worked with clients across all sectors including financial services, public sector, retail e-commerce, travel &amp;amp; tourism, charity, media, telecoms pharmaceuticals and others.&amp;nbsp; Clients include RBS, Emirates Airline, Cabinet Office, BBC, HSBC, IKEA, Pfizer, Orange, O2, Nokia, NCR, HP, the Scottish Government and Houses of Parliament among others.&lt;br /&gt;&amp;nbsp;&lt;br /&gt;Chris is also a recognised leader in the usability and user experience community in the UK.&amp;nbsp; In 2005 he founded a new chapter of the Usability Professionals Association (UPA) and served as President of the Scottish Chapter of the UPA.&amp;nbsp; He is the European Regional Coordinator for the UPA, and member of several related industry groups including the British Human-Computer Interaction Group (BHCIG), and the Computers and Human Interaction Group of the Association for Computing Machinery (ACM-SIGCHI).&amp;nbsp; Chris is a Board Member for ScotlandIS, the ICT industry group representing Scotland.&lt;br /&gt;His particular user experience interests include web accessibility, the application of Rich Internet Applications such as AJAX and Flex, remote usability testing, interactive TV, eye tracking and persuasion architecture.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;&lt;br /&gt;An engaging and dynamic speaker, Chris is regularly invited to speak at industry events and has recently spoken at the UPA conference in the US, Internet World, and the Andicom conference in South America.&amp;nbsp;&amp;nbsp; He is a regular contributor to resources offline and online including the Econsultancy blog and the &lt;a href="http://www.uservisionblog.co.uk/"&gt;User Vision blog&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;Chris holds a BSc. in Engineering Psychology from Tufts University and a MSc. in Ergonomics from the University of Michigan.&lt;/p&gt;
&lt;p&gt;&lt;br /&gt;In his spare time Chris enjoys improving his Spanish, travelling and sport, particularly ultimate Frisbee.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description-unformatted>
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    <job-title>Managing Director</job-title>
    <name>Chris Rourke</name>
    <position type="integer">2</position>
    <updated-at type="datetime">2009-06-04T11:22:22+01:00</updated-at>
    <url></url>
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    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Dave is a specialist Internet marketing trainer, consultant and author. He specialises in helping companies improve their E-communications including digital campaign planning, e-mail marketing, search engine marketing, and web analytics. He has run training courses on Internet marketing since 1997 for training providers such as the Chartered Institute of Marketing, Institute of Direct Marketing and Econsultancy. In-company training workshop clients include 3M, BP, Euroffice, Foviance, HBOS, HSBC, Orange, Siebel and Tektronix.&lt;/p&gt;
&lt;p&gt;Dave is Director of &lt;a href="http://www.marketing-insights.co.uk/"&gt;Marketing Insights Limited&lt;/a&gt;, a consultancy and training company offering the WebInsights&amp;trade; service for evaluation and recommendations on e-marketing strategy and execution. Dave has worked with companies including 3M, BP, EMI (KPM Music), HSBC, Intel Reseller Channel, NCH, Siebel and Tektronix to improve their e-marketing using this approach. He also works for &lt;a href="http://www.cscape.com/"&gt;cScape Strategic Internet Services&lt;/a&gt; as an E-marketing consultant.&lt;/p&gt;
&lt;p&gt;His books include: E-marketing Excellence; Total E-mail Marketing and Internet Marketing: Strategy, Implementation and Practice. He has been recognised by the CIM as one of 50 marketing gurus worldwide who have shaped the future of Marketing and by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years.&lt;/p&gt;
&lt;p&gt;I am a keen outdoorsy type of person and live in Derbyshire so I can indulge my passion for orienteering, fell-running, hillwalking and occasionally rock climbing all around the UK. I also enjoy loud indie guitar music to psyche me up for work or play.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;Dave is a specialist Internet marketing trainer, consultant and author. He specialises in helping companies improve their E-communications including digital campaign planning, e-mail marketing, search engine marketing, and web analytics. He has run training courses on Internet marketing since 1997 for training providers such as the Chartered Institute of Marketing, Institute of Direct Marketing and Econsultancy. In-company training workshop clients include 3M, BP, Euroffice, Foviance, HBOS, HSBC, Orange, Siebel and Tektronix.&lt;/p&gt;
&lt;p&gt;Dave is Director of &lt;a href="http://www.marketing-insights.co.uk/"&gt;Marketing Insights Limited&lt;/a&gt;, a consultancy and training company offering the WebInsights&amp;trade; service for evaluation and recommendations on e-marketing strategy and execution. Dave has worked with companies including 3M, BP, EMI (KPM Music), HSBC, Intel Reseller Channel, NCH, Siebel and Tektronix to improve their e-marketing using this approach. He also works for &lt;a href="http://www.cscape.com/"&gt;cScape Strategic Internet Services&lt;/a&gt; as an E-marketing consultant.&lt;/p&gt;
&lt;p&gt;His books include: E-marketing Excellence; Total E-mail Marketing and Internet Marketing: Strategy, Implementation and Practice. He has been recognised by the CIM as one of 50 marketing gurus worldwide who have shaped the future of Marketing and by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years.&lt;/p&gt;
&lt;p&gt;I am a keen outdoorsy type of person and live in Derbyshire so I can indulge my passion for orienteering, fell-running, hillwalking and occasionally rock climbing all around the UK. I also enjoy loud indie guitar music to psyche me up for work or play.&lt;/p&gt;
</description-unformatted>
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    <job-title>Internet Marketing Author, Trainer and Consultant</job-title>
    <name>Dave Chaffey</name>
    <position type="integer">3</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
    <url>http://www.davechaffey.com/</url>
  </trainer>
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    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;David runs an independent digital marketing consultancy, Non-Line Marketing, which helps clients get the most out of their on and off-line integrated communications.  His experience of off-line direct marketing allied to over 10 years experience in digital marketing allows him to identify and exploit cross-channel opportunities.   In a world where digital and traditional worlds are beginning to collide, David helps clients optimise both these techniques.&lt;/p&gt;
&lt;p&gt;David has been working in the digital marketing field for over 10 years, initially as the New Media Development Manager at Claritas (now Acxiom), and then for 6 years as a Strategic Consultant at Emailvision.   Before this he was the Data Acquisition Manager for Claritas Group Operations developing high-volume off-line consumer survey programmes across Europe.&lt;/p&gt;
&lt;p&gt;In the data-driven digital world this breadth of experience gives David insight into the critical areas of on-line marketing:&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;Database strategy and management&lt;/li&gt;
  &lt;li&gt;Data gathering both on and off-line&lt;/li&gt;
  &lt;li&gt;Email marketing strategy, technical and operational issues&lt;/li&gt;
  &lt;li&gt;Creating seamless email and web customer journeys&lt;/li&gt;
  &lt;li&gt;Integrating digital with other channels&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Over the past 5 years David has been working at the heart of the digital marketing world.  He is the Course Tutor for the Institute of Direct Marketing's Diploma in Digital Marketing qualification as well as being a member of the Certificate and Diploma in Interactive Marketing Examination board and a member of their Digital Marketing Council.   A number of professional short courses are run by David including BtoB Email Marketing, an advanced 2 day email marketing course and a three-day "Complete Digital Marketing" programme.&lt;/p&gt;
&lt;p&gt;As a founder member of the Direct Marketing Association Email Marketing Council he has worked on many industry initiatives and is a regular speaker for the DMA on email legal, strategic, creative and multi-channel issues.  He is the author of the DMA/tank! Email Marketing Benchmarking Report that provides insight into email key performance indicators on a quarterly basis.&lt;/p&gt;
&lt;p&gt;David works with a number of organisations, both BtoB and BtoC, helping them to understand and optimise digital marketing opportunities.  He also works with technology providers and agency partners to add a "professional services" dimension to their offering.  Working directly with clients, David exploits the opportunities that digital marketing creates from gathering profile data, developing testing strategies through to building and analysing contact and conversion strategies.  His specialist knowledge of email marketing data, creative and broadcast technologies allows companies to "fast-track" their email marketing programmes so they deliver better results more efficiently.&lt;/p&gt;
&lt;p&gt;In 2006 the Chartered Institute of Marketing invited David to join their Faculty of Speakers of their Training Academy and David delivers in-company training and consulting for their client partners.  Finally, David is Director of the Tank! On-line Marketing Action Group, an invitation-only client-only marking community.  David develops "thought leadership" programmes so that members can understand and better manage critical on-line marketing issues in a 12-18 months time frame.  &lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;David runs an independent digital marketing consultancy, Non-Line Marketing, which helps clients get the most out of their on and off-line integrated communications.  His experience of off-line direct marketing allied to over 10 years experience in digital marketing allows him to identify and exploit cross-channel opportunities.   In a world where digital and traditional worlds are beginning to collide, David helps clients optimise both these techniques.&lt;/p&gt;
&lt;p&gt;David has been working in the digital marketing field for over 10 years, initially as the New Media Development Manager at Claritas (now Acxiom), and then for 6 years as a Strategic Consultant at Emailvision.   Before this he was the Data Acquisition Manager for Claritas Group Operations developing high-volume off-line consumer survey programmes across Europe.&lt;/p&gt;
&lt;p&gt;In the data-driven digital world this breadth of experience gives David insight into the critical areas of on-line marketing:&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;Database strategy and management&lt;/li&gt;
  &lt;li&gt;Data gathering both on and off-line&lt;/li&gt;
  &lt;li&gt;Email marketing strategy, technical and operational issues&lt;/li&gt;
  &lt;li&gt;Creating seamless email and web customer journeys&lt;/li&gt;
  &lt;li&gt;Integrating digital with other channels&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Over the past 5 years David has been working at the heart of the digital marketing world.  He is the Course Tutor for the Institute of Direct Marketing's Diploma in Digital Marketing qualification as well as being a member of the Certificate and Diploma in Interactive Marketing Examination board and a member of their Digital Marketing Council.   A number of professional short courses are run by David including BtoB Email Marketing, an advanced 2 day email marketing course and a three-day "Complete Digital Marketing" programme.&lt;/p&gt;
&lt;p&gt;As a founder member of the Direct Marketing Association Email Marketing Council he has worked on many industry initiatives and is a regular speaker for the DMA on email legal, strategic, creative and multi-channel issues.  He is the author of the DMA/tank! Email Marketing Benchmarking Report that provides insight into email key performance indicators on a quarterly basis.&lt;/p&gt;
&lt;p&gt;David works with a number of organisations, both BtoB and BtoC, helping them to understand and optimise digital marketing opportunities.  He also works with technology providers and agency partners to add a "professional services" dimension to their offering.  Working directly with clients, David exploits the opportunities that digital marketing creates from gathering profile data, developing testing strategies through to building and analysing contact and conversion strategies.  His specialist knowledge of email marketing data, creative and broadcast technologies allows companies to "fast-track" their email marketing programmes so they deliver better results more efficiently.&lt;/p&gt;
&lt;p&gt;In 2006 the Chartered Institute of Marketing invited David to join their Faculty of Speakers of their Training Academy and David delivers in-company training and consulting for their client partners.  Finally, David is Director of the Tank! On-line Marketing Action Group, an invitation-only client-only marking community.  David develops "thought leadership" programmes so that members can understand and better manage critical on-line marketing issues in a 12-18 months time frame.  &lt;/p&gt;
</description-unformatted>
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    <job-title>Digital Marketing Consultant, Non-Line Marketing</job-title>
    <name>David Hughes</name>
    <position type="integer">4</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
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    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p style="margin: 0cm 0cm 0pt;"&gt;&#160;&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;Tim has 9 years&#8217; experience working in digital marketing.&#160; He started his career working for New Media agencies and was Head of Usability &amp;amp; Copywriting for several London consultancies.&#160; Tim has now moved into freelance consultancy and specialises in helping clients to upskill internally and manage their agencies more effectively.&lt;br /&gt;He has spoken at &#8216;Internet World&#8217; and his recent clients include: BT, Chartered Institute of Marketing, Econsultancy, General Motors and Sony.&#160; He has also written articles on digital marketing which have been published by:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;div style="margin: 0cm 0cm 0pt;"&gt;.net magazine&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;div style="margin: 0cm 0cm 0pt;"&gt;New Media Knowledge&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;div style="margin: 0cm 0cm 0pt;"&gt;Usability News&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;div style="margin: 0cm 0cm 0pt;"&gt;Web Standards Group&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;</description-formatted>
    <description-unformatted>&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN" lang="EN"&gt;Tim has 9 years&amp;rsquo; experience working in digital marketing.&amp;nbsp; He started his career working for New Media agencies and was Head of Usability &amp;amp; Copywriting for several London consultancies.&amp;nbsp; Tim has now moved into freelance consultancy and specialises in helping clients to upskill internally and manage their agencies more effectively.&lt;/span&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN" lang="EN"&gt;He has spoken at &amp;lsquo;&lt;/span&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'"&gt;Internet World&amp;rsquo; and his recent clients&lt;/span&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN" lang="EN"&gt; include: BT, Chartered Institute of Marketing, Econsultancy, General Motors and Sony.&amp;nbsp; He has also written articles on digital marketing which have been published by:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;div class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'"&gt;.net magazine&lt;/span&gt;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;div class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'"&gt;New Media Knowledge&lt;/span&gt;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;div class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'"&gt;Usability News&lt;/span&gt;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;div class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'"&gt;Web Standards Group&lt;/span&gt;&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;</description-unformatted>
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    <job-title>Author, Trainer and Independent Consultant</job-title>
    <name>Tim Fidgeon</name>
    <position type="integer">7</position>
    <updated-at type="datetime">2009-04-07T12:19:26+01:00</updated-at>
    <url></url>
  </trainer>
  <trainer>
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    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;James A. Matthewson is a digital &amp;amp; direct marketing specialist with extensive experience of developing and delivering Digital Marketing, e-Commerce and e-Business strategies for clients across the world.&lt;/p&gt;
&lt;p&gt;James's industry experience is vast, working as a digital marketing practitioner and trainer across many B2B and B2C sectors for clients such as Pernod Ricard (Martell Cognac), The Institute of Direct Marketing, IBM, Kalido (Shell International) and Michelin.&lt;/p&gt;
&lt;p&gt;James is also a published author in the subjects of e-Business, Digital &amp;amp; Mobile Marketing and regularly writes for various publications on the subject of Internet marketing and business.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;James A. Matthewson is a digital &amp;amp; direct marketing specialist with extensive experience of developing and delivering Digital Marketing, e-Commerce and e-Business strategies for clients across the world.&lt;/p&gt;
&lt;p&gt;James's industry experience is vast, working as a digital marketing practitioner and trainer across many B2B and B2C sectors for clients such as Pernod Ricard (Martell Cognac), The Institute of Direct Marketing, IBM, Kalido (Shell International) and Michelin.&lt;/p&gt;
&lt;p&gt;James is also a published author in the subjects of e-Business, Digital &amp;amp; Mobile Marketing and regularly writes for various publications on the subject of Internet marketing and business.&lt;/p&gt;
</description-unformatted>
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    <job-title>Digital Marketing Practitioner and Trainer</job-title>
    <name>James Matthewson</name>
    <position type="integer">8</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
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  </trainer>
  <trainer>
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    <company-name>Barracuda Digital</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p style="margin: 0cm 0cm 0pt;"&gt;&#160;&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;With over 7 years experience in the digital sector including senior positions at Associated New Media and SEO consultancy Weboptimiser, David is Managing Director of specialist Search Marketing Agency, Barracuda Digital. Barracuda Digital provides dynamic search engine optimisation and paid search marketing solutions for Blue Chip clients clients delivering exceptional return on investment. In plain speak this means we are good at getting websites top results in search engines, leading to more customer visits and sales.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;David has spoken on Search marketing subjects for leading internet authorities, Enhance Media and Econsultancy, written a number of leading SEO white papers for magazines and delivered tailored training courses for IBM, Norwich Union and IPC Magazines. He is completely passionate about search with a special interest in new Search marketing innovations such as Online Video , Blogging and Social Media Optimisation.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;In has spare time David likes to listen to music, practice his Flamenco dancing and explore long-haul destinations. A lucky escape from the Tsunami in Sri Lanka 2 years ago prompted him to set up Barracuda Digital.&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB" lang="EN-GB"&gt;With over 7 years experience in the digital sector including senior positions at Associated New Media and SEO consultancy Weboptimiser, David is Managing Director of specialist Search Marketing Agency, Barracuda Digital. Barracuda Digital provides dynamic search engine optimisation and paid search marketing solutions for Blue Chip clients clients delivering exceptional return on investment. In plain speak this means we are good at getting websites top results in search engines, leading to more customer visits and sales.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB" lang="EN-GB"&gt;David has spoken on Search marketing subjects for leading internet authorities, Enhance Media and Econsultancy, written a number of leading SEO white papers for magazines and delivered tailored training courses for IBM, Norwich Union and IPC Magazines. He is completely passionate about search with a special interest in new Search marketing innovations such as Online Video , Blogging and Social Media Optimisation.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-ansi-language: EN-GB" lang="EN-GB"&gt;In has spare time David likes to listen to music, practice his Flamenco dancing and explore long-haul destinations. A lucky escape from the Tsunami in Sri Lanka 2 years ago prompted him to set up Barracuda Digital.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description-unformatted>
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    <job-title>Managing Director</job-title>
    <name>David Reilly</name>
    <position type="integer">9</position>
    <updated-at type="datetime">2009-04-07T12:20:02+01:00</updated-at>
    <url></url>
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    <company-name>Foviance Applied Insights</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Neil Mason is director of analytical consulting at &lt;a href="http://www.foviance.com/" target="_new"&gt;Foviance&lt;/a&gt;. At Foviance Neil heads up the team that consults with major businesses about using Web and predictive analytics to improve online business performance. Prior to joining Foviance in November 2008, Neil was the cofounder of the consumer analytics consultancy Applied Insights. He's a frequent speaker at Web analytics conferences and events. Neil has a BA in Engineering from Cambridge University and an MBA and a postgraduate diploma in business and economic forecasting.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;&lt;span style="font-size: 11pt; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="color: #0066cc;"&gt;Neil Mason&lt;/span&gt; is director of analytical consulting at &lt;a href="http://www.foviance.com/" target="_new"&gt;Foviance&lt;/a&gt;. At Foviance Neil heads up the team that consults with major businesses about using Web and predictive analytics to improve online business performance. Prior to joining Foviance in November 2008, Neil was the cofounder of the consumer analytics consultancy Applied Insights. He's a frequent speaker at Web analytics conferences and events. Neil has a BA in Engineering from Cambridge University and an MBA and a postgraduate diploma in business and economic forecasting&lt;/span&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description-unformatted>
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    <job-title>Director of Analytical Consulting</job-title>
    <name>Neil Mason</name>
    <position type="integer">10</position>
    <updated-at type="datetime">2009-07-16T10:21:55+01:00</updated-at>
    <url></url>
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  <trainer>
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    <company-name>Indigo Blue</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;&lt;span style=""&gt;Denis Howlett has been a project manager in the software industry for over 20 years. In that time he has worked for both large and small companies. He has provided consultancy and training to companies such as LogicaCMG, British Airways, HSBC, SpecSavers, Norwich Union and the Swiss Stock Exchange. He has co-founded two companies, KnowledgeBench Ltd in 2003 and Isocra Ltd in 1998.&lt;!----&gt;&lt;p&gt;&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;&lt;span style=""&gt;&lt;p&gt;&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;&lt;span style=""&gt;Denis has experience of managing and building many different kinds of web-based system, from company websites and photo galleries to intranets requiring on-demand graphing, timesheet input and database integration.&lt;p&gt;&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;&lt;span style=""&gt;&lt;p&gt;&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;&lt;span style=""&gt;Denis is a consultant for IndigoBlue, whose programme and project management services enable organisations to significantly improve their ability to deliver IT projects: reducing cost, raising quality by using Agile techniques. As well as training, Denis provides consultancy at board level on IT strategy and the practical application of Agile project management as well as all aspects of website development and monitoring.&lt;p&gt;&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"&gt;&lt;SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'"&gt;Denis Howlett has been a project manager in the software industry for over 20 years. In that time he has worked for both large and small companies. He has provided consultancy and training to companies such as LogicaCMG, British Airways, HSBC, SpecSavers, Norwich Union and the Swiss Stock Exchange. He has co-founded two companies, KnowledgeBench Ltd in 2003 and Isocra Ltd in 1998.&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"&gt;&lt;SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"&gt;&lt;SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'"&gt;Denis has experience of managing and building many different kinds of web-based system, from company websites and photo galleries to intranets requiring on-demand graphing, timesheet input and database integration.&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"&gt;&lt;SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"&gt;&lt;SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'"&gt;Denis is a consultant for IndigoBlue, whose programme and project management services enable organisations to significantly improve their ability to deliver IT projects: reducing cost, raising quality by using Agile techniques. As well as training, Denis provides consultancy at board level on IT strategy and the practical application of Agile project management as well as all aspects of website development and monitoring.&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description-unformatted>
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    <job-title>Consultant</job-title>
    <name>Denis Howlett</name>
    <position type="integer">11</position>
    <updated-at type="datetime">2009-01-16T11:02:49+00:00</updated-at>
    <url></url>
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    <company-name></company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Ian creates and transforms digital businesses in retail and publishing. Ian works to create sizeable and demanding businesses from initial idea, or to effect a step-change within complex, multi-stakeholder enterprises: working with the board and either directly leading teams or mentoring senior internal leaders.&lt;/p&gt;
&lt;p&gt;Ian has been responsible for P&amp;amp;Ls from &#163;5m to &#163;400m within organisations of up to &#163;3.3bn turnover. Since 1991 Ian has operated at Board level, either as director, CEO or investor.&lt;/p&gt;
&lt;p&gt;Ian now works as an executive (leading business transformation at Board level), non-executive (working with Board and CEOs to build businesses) and investor (founding and growing early-stage companies).&#160;Consulting clients include House of Fraser, Austin Reed, Reiss, Couturelab, Otto UK, The British Council, IPC Media, Westfield Shopping Towns and David Morris.&lt;/p&gt;
&lt;p&gt;Ian is committed to skills and peer development within industry sector. Ian founded InternetRetailing (with Mark Pigou), the European eCommerce Forum (with Joris Beckers), the UK&#8217;s first Post-Graduate Diploma in Internet Retailing (with Econsultancy.com, accredited by Manchester Metropolitan University) and RetailGreen.eu. Ian is a course assessor for the Masters in Digital Marketing and a tutor on the Post-Graduate Diploma in Digital Publishing.&lt;/p&gt;
&lt;p&gt;Ian is a regular keynote speaker and conference chair, providing insight and stimulus on ecommerce, the attention economy, open standards, future developments and today&#8217;s demanding digital customers. Recent engagements include Econsultancy, Adobe/Scene 7, Bazaarvoice, Sky, London College of Fashion, the International Association of Department Stores and Google UK.&lt;/p&gt;
&lt;p&gt;Previously he was Group E-commerce Director for Littlewoods Shop Direct Group where he grew online revenues to &#163;400m per annum. Before that Ian was Head of Online Operations at the BBC, establishing the team that built over 400 BBC websites. Ian was also Business Development Director for Thomson Science &amp;amp; Professional, is a non-executive Director of Business Link for London, and founder of the European eCommerce Forum.&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;Ian creates and transforms digital businesses in retail and publishing. Ian works to create sizeable and demanding businesses from initial idea, or to effect a step-change within complex, multi-stakeholder enterprises: working with the board and either directly leading teams or mentoring senior internal leaders.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;Ian has been responsible for P&amp;amp;Ls from &amp;pound;5m to &amp;pound;400m within organisations of up to &amp;pound;3.3bn turnover. Since 1991 Ian has operated at Board level, either as director, CEO or investor.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;Ian now works as an executive (leading business transformation at Board level), non-executive (working with Board and CEOs to build businesses) and investor (founding and growing early-stage companies).&amp;nbsp;Consulting clients include House of Fraser, Austin Reed, Reiss, Couturelab, Otto UK, The British Council, IPC Media, Westfield Shopping Towns and David Morris.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;Ian is committed to skills and peer development within industry sector. Ian founded InternetRetailing (with Mark Pigou), the European eCommerce Forum (with Joris Beckers), the UK&amp;rsquo;s first Post-Graduate Diploma in Internet Retailing (with Econsultancy.com, accredited by Manchester Metropolitan University) and RetailGreen.eu. Ian is a course assessor for the Masters in Digital Marketing and a tutor on the Post-Graduate Diploma in Digital Publishing.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;Ian is a regular keynote speaker and conference chair, providing insight and stimulus on ecommerce, the attention economy, open standards, future developments and today&amp;rsquo;s demanding digital customers. Recent engagements include Econsultancy, Adobe/Scene 7, Bazaarvoice, Sky, London College of Fashion, the International Association of Department Stores and Google UK.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;Previously he was Group E-commerce Director for Littlewoods Shop Direct Group where he grew online revenues to &amp;pound;400m per annum. Before that Ian was Head of Online Operations at the BBC, establishing the team that built over 400 BBC websites. Ian was also Business Development Director for Thomson Science &amp;amp; Professional, is a non-executive Director of Business Link for London, and founder of the European eCommerce Forum.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description-unformatted>
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    <name>Ian Jindal</name>
    <position type="integer">12</position>
    <updated-at type="datetime">2009-07-29T12:47:08+01:00</updated-at>
    <url>http://www.innoparticularorder.com/</url>
  </trainer>
  <trainer>
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    <company-name>iCompli</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Duncan Smith, 'compliance evangelist' and principal trainer on information law and privacy for compliance specialists iCompli&amp;reg;.&lt;/p&gt;
&lt;p&gt;As a trainer and speaker Duncan is well known as someone who delivers practical advice to organisations on how to manage the legal and cultural risks associated with information management.&lt;/p&gt;
&lt;p&gt;"It's not about compliance with legislation; it's about building a business case around compliance."&lt;/p&gt;
&lt;p&gt;In his role as the Chartered Institute of Marketing (CIM) Course Director for information law and privacy courses, Duncan has trained well over 500 companies. That is a lot of interaction and a deep understanding of what you need to make compliance problems go away.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;Duncan Smith, 'compliance evangelist' and principal trainer on information law and privacy for compliance specialists iCompli&amp;reg;.&lt;/p&gt;
&lt;p&gt;As a trainer and speaker Duncan is well known as someone who delivers practical advice to organisations on how to manage the legal and cultural risks associated with information management.&lt;/p&gt;
&lt;p&gt;"It's not about compliance with legislation; it's about building a business case around compliance."&lt;/p&gt;
&lt;p&gt;In his role as the Chartered Institute of Marketing (CIM) Course Director for information law and privacy courses, Duncan has trained well over 500 companies. That is a lot of interaction and a deep understanding of what you need to make compliance problems go away.&lt;/p&gt;
</description-unformatted>
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    <job-title>Principal Trainer on Information Law and Privacy</job-title>
    <name>Duncan Smith</name>
    <position type="integer">13</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
    <url nil="true"></url>
  </trainer>
  <trainer>
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    <company-name>Manchester Metropolitan University Business School</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;David has been at MMU Business School since September 2004, and previously worked in the School of Computing and Management Science at Sheffield Hallam University for 2 years. Before moving to Hallam he was the manager of the learning design team at Academee, whilst prior to that he worked at the Information Systems Institute at the University of Salford. David has also been a director of a number of limited companies in the new media sector.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;David has been at MMU Business School since September 2004, and previously worked in the School of Computing and Management Science at Sheffield Hallam University for 2 years. Before moving to Hallam he was the manager of the learning design team at Academee, whilst prior to that he worked at the Information Systems Institute at the University of Salford. David has also been a director of a number of limited companies in the new media sector.&lt;/p&gt;
</description-unformatted>
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    <job-title>Senior Lecturer</job-title>
    <name>David Bird</name>
    <position type="integer">15</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
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  <trainer>
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    <company-name>Ruder Finn</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
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&lt;p style="margin: 0cm 0cm 0pt;"&gt;Ged Carroll is director &#8211; digital strategies at Ruder Finn working with the agencies clients in the technology, pharmaceutical, regulatory and consumer sectors.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;Ged has 14 years consumer, media and technology marketing communications experience. He has advised and developed successful brand marketing campaigns across Europe, East Asia and North America for both blue-chip and new-chip organisations. His client experience includes Motorola,&#160; The UN, Palm and Sony.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;&#160;&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;Ged worked in-house as European PR Manager for Yahoo!, he created and directed pan European consumer PR, buzz marketing and influencer programmes for Yahoo!'s web 2.0 businesses including Yahoo! Search, flickr, delicious, upcoming.org&#160;and Yahoo!360. His Yahoo! 'Finds of the Year' campaign was shortlisted for a PR Week Award.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;&#160;&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;Previously he held positions agencyside at Waggener Edstrom Worldwide, The Weber Group Europe, Edelman, Pirate Communications and as an independent consultant on a range of consumer media and technology clients including Aljazeera, Planet Out Partners, Ultimate Crew, InLondon Magazine, Verizon, Ericsson and AOL.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;&#160;&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;Ged is a member of the CIPR (Chartered Institute of Public Relations), and was nominated for PR Week's 'Ones to Watch in 2001'. He writes a blog on all things digital for PR Week in the UK and has a personal blog at &lt;a href="http://renaissancechambara.jp"&gt;renaissancechambara.jp&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;&#160;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;&lt;span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"&gt;&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'"&gt;Ged Carroll is director &amp;ndash; digital strategies at Ruder Finn working with the agencies clients in the technology, pharmaceutical, regulatory and consumer sectors.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;
&lt;span style="FONT-SIZE: 9pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"&gt;Ged has 14 years consumer, media and technology marketing communications experience. He has advised and developed successful brand marketing campaigns across Europe, East Asia and North America for both blue-chip and new-chip organisations. His client experience includes Motorola,&amp;nbsp; The UN, Palm and Sony.&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"&gt;Ged worked in-house as European PR Manager for Yahoo!, he created and directed pan European consumer PR, buzz marketing and influencer programmes for Yahoo!'s web 2.0 businesses including Yahoo! Search, flickr, delicious, upcoming.org&amp;nbsp;and Yahoo!360. His Yahoo! 'Finds of the Year' campaign was shortlisted for a PR Week Award.&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"&gt;Previously he held positions agencyside at Waggener Edstrom Worldwide, The Weber Group Europe, Edelman, Pirate Communications and as an independent consultant on a range of consumer media and technology clients including Aljazeera, Planet Out Partners, Ultimate Crew, InLondon Magazine, Verizon, Ericsson and AOL.&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"&gt;Ged is a member of the CIPR (Chartered Institute of Public Relations), and was nominated for PR Week's 'Ones to Watch in 2001'. He writes a blog on all things digital for PR Week in the UK and has a personal blog at &lt;a href="http://renaissancechambara.jp"&gt;renaissancechambara.jp&lt;/a&gt;.&lt;/p&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description-unformatted>
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    <job-title>Director</job-title>
    <name>Ged Carroll</name>
    <position type="integer">16</position>
    <updated-at type="datetime">2009-10-09T16:20:44+01:00</updated-at>
    <url></url>
  </trainer>
  <trainer>
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    <company-name>Econsultancy</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;&lt;/p&gt;&lt;p&gt;Michelle Goodall specialises in Online Public Relations. Formerly the Digital Director at Lexis Public Relations she has over 12 years' online PR and social media marketing consultancy and implementation experience working on award winning PR campaigns and providing crisis and issues management and social media consultancy for many blue-chip organisations including Norwich Union, Coca Cola, Domino's, eBay, Camelot and Diageo.&lt;/p&gt;
&lt;p&gt;Michelle understands how evolving web technologies are affecting traditional PR models. She has helped PR and marketing professionals embrace the medium by advocating a simple and pragmatic approach.&lt;/p&gt;
&lt;p&gt;When she is not glued to a computer, Michelle likes to spend time with her husband and two young children, drink red wine and cook.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Michelle Goodall specialises in Online Public Relations. Formerly the Digital Director at Lexis Public Relations she has over 12 years' online PR and social media marketing consultancy and implementation experience working on award winning PR campaigns and providing crisis and issues management and social media consultancy for many blue-chip organisations including Norwich Union, Coca Cola, Domino's, eBay, Camelot and Diageo.&lt;/p&gt;
&lt;p&gt;Michelle understands how evolving web technologies are affecting traditional PR models. She has helped PR and marketing professionals embrace the medium by advocating a simple and pragmatic approach.&lt;/p&gt;
&lt;p&gt;When she is not glued to a computer, Michelle likes to spend time with her husband and two young children, drink red wine and cook.&lt;/p&gt;</description-unformatted>
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    <image-id type="integer">21</image-id>
    <job-title></job-title>
    <name>Michelle Goodall</name>
    <position type="integer">17</position>
    <updated-at type="datetime">2009-01-06T13:00:48+00:00</updated-at>
    <url></url>
  </trainer>
  <trainer>
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    <company-name>Red Charger Digital</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;I have been working in online advertising predominantly with EMAP since 2000, this makes me something of an industry OAP! I launched Red Charger Digital in March 2007 delivering tailored online sales training courses for publishers including IPC, National Magazines and EMAP ensuring sales teams are equipped with the knowledge, expertise and confidence to harness the maximum spend for their multiplatform brands.&lt;/p&gt;
&lt;p&gt;I also continue to "practice what I preach" through handling the online advertising for several high profile websites within the automotive vertical, specialising in delivering premium online advertising and consultancy.&lt;/p&gt;
&lt;p&gt;I have an insatiable passion for the industry, it's a career which I feel very lucky to say is also a hobby.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;I have been working in online advertising predominantly with EMAP since 2000, this makes me something of an industry OAP! I launched Red Charger Digital in March 2007 delivering tailored online sales training courses for publishers including IPC, National Magazines and EMAP ensuring sales teams are equipped with the knowledge, expertise and confidence to harness the maximum spend for their multiplatform brands.&lt;/p&gt;
&lt;p&gt;I also continue to "practice what I preach" through handling the online advertising for several high profile websites within the automotive vertical, specialising in delivering premium online advertising and consultancy.&lt;/p&gt;
&lt;p&gt;I have an insatiable passion for the industry, it's a career which I feel very lucky to say is also a hobby.&lt;/p&gt;
</description-unformatted>
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    <id type="integer">19</id>
    <image-id type="integer">7</image-id>
    <job-title>Director</job-title>
    <name>Craig Stapley</name>
    <position type="integer">19</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
    <url nil="true"></url>
  </trainer>
  <trainer>
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    <company-name></company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;With a background in sales and marketing and qualifications in psychology and business, Andrew is fascinated by all things web and has been working in the industry for over 10 years.&#160; He has gained wealth of experience managing integrated digital marketing campaigns and ecommerce projects for a variety of clients, from sole traders through to large corporates, and his involvement in the launch of &lt;a href="http://www.jobs.ac.uk"&gt;www.jobs.ac.uk&lt;/a&gt; gave him first-hand experience of establishing and running a successful online business.&#160; &lt;br /&gt;Andrew now works as a trainer and coach for a number of organsiations, helping them to get the most out their digital marketing activities. As part of Econsultancy&#8217;s training faculty, he has worked with clients including Random House, MacMillan Cancer Support, RIBA, Allianz Insurance and the Oxford University Press, providing expert advice on such diverse topics as usability, search engine optimisation, email marketing, analytics and social media strategies.&#160; He is also the principle trainer for Econsultancy&#8217;s MSc in Digital Marketing Communications, running the Foundation courses and various specialist elective courses and consistently receives outstanding feedback for his informative, practical and highly-engaging sessions.&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;With a background in sales and marketing and qualifications in psychology and business, Andrew is fascinated by all things web and has been working in the industry for over 10 years.&amp;nbsp; He has gained wealth of experience managing integrated digital marketing campaigns and ecommerce projects for a variety of clients, from sole traders through to large corporates, and his involvement in the launch of &lt;a href="http://www.jobs.ac.uk"&gt;www.jobs.ac.uk&lt;/a&gt; gave him first-hand experience of establishing and running a successful online business.&amp;nbsp; &lt;br /&gt;Andrew now works as a trainer and coach for a number of organsiations, helping them to get the most out their digital marketing activities. As part of Econsultancy&amp;rsquo;s training faculty, he has worked with clients including Random House, MacMillan Cancer Support, RIBA, Allianz Insurance and the Oxford University Press, providing expert advice on such diverse topics as usability, search engine optimisation, email marketing, analytics and social media strategies.&amp;nbsp; He is also the principle trainer for Econsultancy&amp;rsquo;s MSc in Digital Marketing Communications, running the Foundation courses and various specialist elective courses and consistently receives outstanding feedback for his informative, practical and highly-engaging sessions.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description-unformatted>
    <enabled type="boolean">true</enabled>
    <id type="integer">21</id>
    <image-id type="integer">2</image-id>
    <job-title></job-title>
    <name>Andrew Gordon</name>
    <position type="integer">21</position>
    <updated-at type="datetime">2009-10-12T17:23:35+01:00</updated-at>
    <url></url>
  </trainer>
  <trainer>
    <account-id type="integer" nil="true"></account-id>
    <company-name>Custom Communication</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Matthew Yeomans is a director of &lt;a href="http://www.customcommunication.co.uk/"&gt;Custom Communication&lt;/a&gt;. He has spent 15 years working with major media companies as a journalist and online editorial consultant. Matthew wrote the The Ag, a pioneering news blog for Time.com and his work has been published in National Geographic, The Atlantic Monthly, the New York Times, Time, Wired, Travel &amp;amp; Leisure and many other publications. He is the author of Oil: Anatomy of an Industry, published by New Press and the upcoming Gastrokid cookbook, published by Wiley &amp;amp; Sons. He has held the position of senior online editor at The Industry Standard and senior editor at the Village Voice and he has taught online media at Cardiff University and feature writing at New York University.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;Matthew Yeomans is a director of &lt;a href="http://www.customcommunication.co.uk/"&gt;Custom Communication&lt;/a&gt;. He has spent 15 years working with major media companies as a journalist and online editorial consultant. Matthew wrote the The Ag, a pioneering news blog for Time.com and his work has been published in National Geographic, The Atlantic Monthly, the New York Times, Time, Wired, Travel &amp;amp; Leisure and many other publications. He is the author of Oil: Anatomy of an Industry, published by New Press and the upcoming Gastrokid cookbook, published by Wiley &amp;amp; Sons. He has held the position of senior online editor at The Industry Standard and senior editor at the Village Voice and he has taught online media at Cardiff University and feature writing at New York University.&lt;/p&gt;
</description-unformatted>
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    <id type="integer">22</id>
    <image-id type="integer">20</image-id>
    <job-title nil="true"></job-title>
    <name>Matthew Yeomans</name>
    <position type="integer">22</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
    <url nil="true"></url>
  </trainer>
  <trainer>
    <account-id type="integer" nil="true"></account-id>
    <company-name nil="true"></company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Media is changing; the vast and diverse nature of content, the method of engaging this content, and how the public perceives it.  We are living in an age of vast arenas of information and entertainment.  Television, computers, mobile phones, cameras, and a multitude of yet to be invented devices, all are positioned in various value chains containing all sorts of content intertwined within them.&lt;/p&gt;
&lt;p&gt;Dave has been directly involved in this "converging" industry for the past eight years; currently running his own consulting company.  Current and past clients include T-mobile, Electronic Arts, Sony Pictures and ShoZu advising both on mobile content distribution and formulation of new business strategies.  Before starting his own company he worked for Telecom New Zealand and Bell Mobility where he held various sales and marketing functions within mobile content.&lt;/p&gt;
&lt;p&gt;Dave has an MBA from Erasmus University in Rotterdam, NL and originally hails from Toronto, Canada.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;Media is changing; the vast and diverse nature of content, the method of engaging this content, and how the public perceives it.  We are living in an age of vast arenas of information and entertainment.  Television, computers, mobile phones, cameras, and a multitude of yet to be invented devices, all are positioned in various value chains containing all sorts of content intertwined within them.&lt;/p&gt;
&lt;p&gt;Dave has been directly involved in this "converging" industry for the past eight years; currently running his own consulting company.  Current and past clients include T-mobile, Electronic Arts, Sony Pictures and ShoZu advising both on mobile content distribution and formulation of new business strategies.  Before starting his own company he worked for Telecom New Zealand and Bell Mobility where he held various sales and marketing functions within mobile content.&lt;/p&gt;
&lt;p&gt;Dave has an MBA from Erasmus University in Rotterdam, NL and originally hails from Toronto, Canada.&lt;/p&gt;
</description-unformatted>
    <enabled type="boolean">true</enabled>
    <id type="integer">23</id>
    <image-id type="integer">9</image-id>
    <job-title nil="true"></job-title>
    <name>Dave Lipp</name>
    <position type="integer">23</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
    <url nil="true"></url>
  </trainer>
  <trainer>
    <account-id type="integer" nil="true"></account-id>
    <company-name nil="true"></company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Jeremy has worked with the internet since 1990 and with the web since 1994. In 1995 he founded Clockwork Web which went on to become one of the top ten agencies in the UK, working for clients such as The Rank Group, Dun &amp;amp; Bradstreet, Hi-Tech Sports, Red Dwarf, Pete Townshend and Premier Brands. In the last fourteen years Jeremy reckons he has managed the development and marketing campaigns of more than 1000 websites but gave up counting years ago.&lt;/p&gt;
&lt;p&gt;In 2003 Jeremy founded award winning web search marketing and development agency &lt;a href="http://www.whitehatmedia.com/"&gt;White Hat Media&lt;/a&gt;. White Hat Media's clients include 3i, Centaur Publishing, Colt, Yardley, HR Owen and Berketex. Jeremy has specialised in search marketing for the last five years and is an expert in web marketing and in particular natural Search Engine Optimisation (SEO). He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as The Chartered Institute of Marketing (CIM) and Sussex Enterprise.&lt;/p&gt;
&lt;p&gt;In the last twelve months, Jeremy has spoken at the Direct Marketing Show, CAP Europe and at many other events both locally and nationally. He has been quoted in or written articles for .net magazine, New Media Age, The Essential Business Guide, Business Growth magazine and others. Jeremy now confesses to being obsessed with natural Search Engine Optimisation and strongly believes practising ethical techniques known in the sector as "White Hat" for successful long term results.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;Jeremy has worked with the internet since 1990 and with the web since 1994. In 1995 he founded Clockwork Web which went on to become one of the top ten agencies in the UK, working for clients such as The Rank Group, Dun &amp;amp; Bradstreet, Hi-Tech Sports, Red Dwarf, Pete Townshend and Premier Brands. In the last fourteen years Jeremy reckons he has managed the development and marketing campaigns of more than 1000 websites but gave up counting years ago.&lt;/p&gt;
&lt;p&gt;In 2003 Jeremy founded award winning web search marketing and development agency &lt;a href="http://www.whitehatmedia.com/"&gt;White Hat Media&lt;/a&gt;. White Hat Media's clients include 3i, Centaur Publishing, Colt, Yardley, HR Owen and Berketex. Jeremy has specialised in search marketing for the last five years and is an expert in web marketing and in particular natural Search Engine Optimisation (SEO). He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as The Chartered Institute of Marketing (CIM) and Sussex Enterprise.&lt;/p&gt;
&lt;p&gt;In the last twelve months, Jeremy has spoken at the Direct Marketing Show, CAP Europe and at many other events both locally and nationally. He has been quoted in or written articles for .net magazine, New Media Age, The Essential Business Guide, Business Growth magazine and others. Jeremy now confesses to being obsessed with natural Search Engine Optimisation and strongly believes practising ethical techniques known in the sector as "White Hat" for successful long term results.&lt;/p&gt;
</description-unformatted>
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    <id type="integer">25</id>
    <image-id type="integer">19</image-id>
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    <name>Jeremy Spiller</name>
    <position type="integer">25</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
    <url nil="true"></url>
  </trainer>
  <trainer>
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    <company-name nil="true"></company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Originally from a direct marketing background Sonia Kay has been working with web projects for the last eight years, both as an agency project manager and a client marketer.  Brands have included Goldfish, thetrainline.com, BBC TV Licensing, Beazley and JP Morgan.&lt;/p&gt;
&lt;p&gt;In 2006 Sonia was commissioned by econsultancy to conduct a ground breaking piece of research into web project management best practice, and subsequently helped them design a successful training course focussing on adapting agile project management methods for web projects.  Sonia is also a qualified Prince 2 Practitioner.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;Originally from a direct marketing background Sonia Kay has been working with web projects for the last eight years, both as an agency project manager and a client marketer.  Brands have included Goldfish, thetrainline.com, BBC TV Licensing, Beazley and JP Morgan.&lt;/p&gt;
&lt;p&gt;In 2006 Sonia was commissioned by econsultancy to conduct a ground breaking piece of research into web project management best practice, and subsequently helped them design a successful training course focussing on adapting agile project management methods for web projects.  Sonia is also a qualified Prince 2 Practitioner.&lt;/p&gt;
</description-unformatted>
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    <id type="integer">26</id>
    <image-id type="integer">26</image-id>
    <job-title nil="true"></job-title>
    <name>Sonia Kay</name>
    <position type="integer">26</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
    <url nil="true"></url>
  </trainer>
  <trainer>
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    <company-name nil="true"></company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Sarah Alder has been working with web projects for over ten years, including managing marketing teams, development teams and agencies. Projects include technology-led solutions such as e-commerce, online voting, database integration and content management systems as well as campaign-based projects for membership acquisition and retention, newsletter sign-up and elections.  Clients come from a range of industries including membership organisations, consultancies, education and insurance.&lt;/p&gt;
&lt;p&gt;From working with so many different stakeholder groups, Sarah has developed an excellent set of project management skills which allow the marketing team to clearly define its role in any web project and to focus on their objectives. Sarah is a member of the Chartered Institute of Marketing.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;Originally from a direct marketing background Sonia Kay has been working with web projects for the last eight years, both as an agency project manager and a client marketer.  Brands have included Goldfish, thetrainline.com, BBC TV Licensing, Beazley and JP Morgan.&lt;/p&gt;
&lt;p&gt;In 2006 Sonia was commissioned by econsultancy to conduct a ground breaking piece of research into web project management best practice, and subsequently helped them design a successful training course focussing on adapting agile project management methods for web projects.  Sonia is also a qualified Prince 2 Practitioner.&lt;/p&gt;
</description-unformatted>
    <enabled type="boolean">true</enabled>
    <id type="integer">27</id>
    <image-id type="integer">25</image-id>
    <job-title nil="true"></job-title>
    <name>Sarah Alder</name>
    <position type="integer">27</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
    <url nil="true"></url>
  </trainer>
  <trainer>
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    <company-name nil="true"></company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;Martin Bartle is on the of the UK's Internet pioneers, he starting out running electronic democracy projects on the Internet in the early 90s which led to him setting up one of the UK's first web design agencies. He has a wealth of online and offline marketing experience from companies such as boo.com, antfactory.com, and the RAC. Until earlier this year he was Head of Marketing at the online fashion retailer NET-A-PORTER. NET-A-PORTER is one of the world's leading online fashion retailers and a pioneer in its field. During his time at NET-A-PORTER the annual turnover of the business grew from &amp;pound;6m to over &amp;pound;37m, they made their first profits, and extended the product range and geographical reach significantly. &lt;/p&gt;
&lt;p&gt;He now runs a consultancy, 270 Degree Marketing, advising luxury brands and retailers looking to build or improve their online presence.&lt;/p&gt;
</description-formatted>
    <description-unformatted>&lt;p&gt;Martin Bartle is on the of the UK's Internet pioneers, he starting out running electronic democracy projects on the Internet in the early 90s which led to him setting up one of the UK's first web design agencies. He has a wealth of online and offline marketing experience from companies such as boo.com, antfactory.com, and the RAC. Until earlier this year he was Head of Marketing at the online fashion retailer NET-A-PORTER. NET-A-PORTER is one of the world's leading online fashion retailers and a pioneer in its field. During his time at NET-A-PORTER the annual turnover of the business grew from &amp;pound;6m to over &amp;pound;37m, they made their first profits, and extended the product range and geographical reach significantly. &lt;/p&gt;
&lt;p&gt;He now runs a consultancy, 270 Degree Marketing, advising luxury brands and retailers looking to build or improve their online presence.&lt;/p&gt;
</description-unformatted>
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    <id type="integer">28</id>
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    <name>Martin Bartle</name>
    <position type="integer">28</position>
    <updated-at type="datetime">2008-12-13T00:47:58+00:00</updated-at>
    <url nil="true"></url>
  </trainer>
  <trainer>
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    <company-name>Lynchpin Analytics</company-name>
    <created-at type="datetime">2008-12-13T00:47:58+00:00</created-at>
    <description-formatted>&lt;p&gt;&lt;/p&gt;&lt;p&gt;Andrew Hood is founder and managing director of Lynchpin, a web analytics consultancy with clients including Experian, Vodafone, Cadbury, HMV and The Guardian.&lt;/p&gt;
&lt;p&gt;Andrew's marketing career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for &#163;1.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com.&lt;/p&gt;
&lt;p&gt;He then joined search company ambergreen, where he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an independent web analytics business.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Andrew Hood is founder and managing director of Lynchpin, a web analytics consultancy with clients including Experian, Vodafone, Cadbury, HMV and The Guardian.&lt;/p&gt;
&lt;p&gt;Andrew's marketing career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for &amp;pound;1.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com.&lt;/p&gt;
&lt;p&gt;He then joined search company ambergreen, where he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an independent web analytics business.&lt;/p&gt;</description-unformatted>
    <enabled type="boolean">true</enabled>
    <id type="integer">29</id>
    <image-id type="integer">3</image-id>
    <job-title>Managing Director</job-title>
    <name>Andrew Hood</name>
    <position type="integer">29</position>
    <updated-at type="datetime">2009-01-20T11:15:31+00:00</updated-at>
    <url></url>
  </trainer>
  <trainer>
    <account-id type="integer" nil="true"></account-id>
    <company-name>Spotless Design</company-name>
    <created-at type="datetime">2008-12-22T11:05:15+00:00</created-at>
    <description-formatted>&lt;p&gt;Ben has over 9 years experience in the New Media industry, despite being one of the youngest Econsultancy trainers, and is extremely passionate about all aspects of web usability and front end design. Ben has worked agency side for agencies such as AKQA, Dare Digital, Syzygy and CorporateEdge and also direct for clients including GE Money, BDO Stoyhayward LLP, Capita and more.&lt;/p&gt;
&lt;p&gt;The courses Ben typically delivers for Econsultancy include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Usability and user experience&lt;/li&gt;
&lt;li&gt;Accessibility&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Ben worked at KPMG for 5 years as the lead UK intranet designer that saw him work on global branding projects over in the USA. Ben left in 2004 seeing an opportunity to offer accessibility services to clients direct, and set up his own business called &lt;a href="http://www.spotlessdesign.com/"&gt;Spotless Design&lt;/a&gt;. The types of services offered include user research, functionality and compatibility testing, design and build and accessibility testing. Ben also runs monthly training courses in other areas for his own organisation such as Adobe PDF tagging, Wireframing in Axure RP Pro and more.&lt;/p&gt;
&lt;p&gt;Ben is a member of the following groups:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Usability Professionals Association&lt;/li&gt;
&lt;li&gt;Guild of Accessible Web Designers&lt;/li&gt;
&lt;li&gt;British Computer Society&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Spotless Design has been mentioned in publications such as .Net magazine, ZDNet and Computer weekly.&lt;/p&gt;
&lt;p&gt;In his spare time Ben can be found DJ-ing in various clubs in London and abroad as part of the deep house production trio he ins involved with called The Layabouts.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Ben has over 9 years experience in the New Media industry, despite being one of the youngest Econsultancy trainers, and is extremely passionate about all aspects of web usability and front end design. Ben has worked agency side for agencies such as AKQA, Dare Digital, Syzygy and CorporateEdge and also direct for clients including GE Money, BDO Stoyhayward LLP, Capita and more.&lt;/p&gt;
&lt;p&gt;The courses Ben typically delivers for Econsultancy include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Usability and user experience&lt;/li&gt;
&lt;li&gt;Accessibility&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Ben worked at KPMG for 5 years as the lead UK intranet designer that saw him work on global branding projects over in the USA. Ben left in 2004 seeing an opportunity to offer accessibility services to clients direct, and set up his own business called &lt;a href="http://www.spotlessdesign.com/"&gt;Spotless Design&lt;/a&gt;. The types of services offered include user research, functionality and compatibility testing, design and build and accessibility testing. Ben also runs monthly training courses in other areas for his own organisation such as Adobe PDF tagging, Wireframing in Axure RP Pro and more.&lt;/p&gt;
&lt;p&gt;Ben is a member of the following groups:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Usability Professionals Association&lt;/li&gt;
&lt;li&gt;Guild of Accessible Web Designers&lt;/li&gt;
&lt;li&gt;British Computer Society&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Spotless Design has been mentioned in publications such as .Net magazine, ZDNet and Computer weekly.&lt;/p&gt;
&lt;p&gt;In his spare time Ben can be found DJ-ing in various clubs in London and abroad as part of the deep house production trio he ins involved with called The Layabouts.&lt;/p&gt;</description-unformatted>
    <enabled type="boolean">true</enabled>
    <id type="integer">30</id>
    <image-id type="integer">2244</image-id>
    <job-title>Director</job-title>
    <name>Ben Logan</name>
    <position type="integer">30</position>
    <updated-at type="datetime">2009-03-26T11:18:26+00:00</updated-at>
    <url></url>
  </trainer>
  <trainer>
    <account-id type="integer" nil="true"></account-id>
    <company-name>PRWD</company-name>
    <created-at type="datetime">2008-12-22T11:06:33+00:00</created-at>
    <description-formatted>&lt;p&gt;&lt;/p&gt;&lt;p&gt;Having worked for 7 years in user experience at the UK's biggest home shopping group, Shop Direct Group, Paul founded PRWD in 2006. &lt;a href="http://www.prwd.co.uk/"&gt;PRWD&lt;/a&gt;, a usability and software development agency, is an acronym for "Productivity Without Difficulty". This acronym reflects their approach to developing web applications and software systems which focus on allowing users to be more productive and efficient with their time whilst having an enjoyable, problem-free experience.&lt;/p&gt;

&lt;p&gt;Paul is passionate about both delivering and sharing best practice usability for SME and blue chips clients, with a particular focus on improving the performance of ecommerce platforms and internal business systems. Examples of his desire to share his expertise can be seen in both the training courses and usability events that Paul plans and delivers.&lt;/p&gt;

&lt;p&gt;At PRWD Paul has led and continues to lead the development of their best practice driven ecommerce platform &lt;a href="http://www.ucdcommerce.com/"&gt;UCDcommerce&lt;/a&gt;, as well as leading the design and development of a user-centered MRP (Manufacturing Resource Planning) system.&lt;/p&gt;

&lt;p&gt;Alongside long term development projects Paul works directly with clients and with digital agencies to provide specific types of consultancy and user research services, such as usability testing, heuristic evaluations, information architecture, wireframing and UI design.&lt;/p&gt;

&lt;p&gt;Paul works in a range of sectors including the public sector, financial services, travel and tourism, retailing and manufacturing. He continues to work with both large and small companies, and has provided usability consultancy and user interface design to companies including The Cotswold Company, The Co-op, CDMS, JD Williams, Nationwide, The RFU and Travelcare.&lt;/p&gt;

&lt;p&gt;In the past few years Paul has produced a variety of articles on usability best practice, encompassing the likes of:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;The Business Benefits of User Testing&lt;/li&gt;
  &lt;li&gt;Form Field Best Practice Advice&lt;/li&gt;
  &lt;li&gt;Best Practice for Multi Faceted Navigation&lt;/li&gt;
  &lt;li&gt;How Intelligent, Suggestive Search Can Benefit Users&lt;/li&gt;
  &lt;li&gt;Developing User Personas To Help Inform Design Decisions&lt;/li&gt;
  &lt;li&gt;Business Benefits of Split and Multivariate Testing&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;All these articles help companies and individuals better understand how a user interface should be presented to end users, and they are available on &lt;a href="http://www.paulrouke.co.uk/"&gt;PRWD's usability blog&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;In addition to writing articles on usability best practice, Paul has produced a variety of industry commentary, reviewing the likes of the House of Fraser launch ecommerce operation and comparing the usability and commercialisation of two of the biggest football clubs in the world.&lt;/p&gt;

&lt;p&gt;Paul is a member of the Usability Professionals Association (UPA) and an active member of the Northern User Experience Group.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Having worked for 7 years in user experience at the UK's biggest home shopping group, Shop Direct Group, Paul founded PRWD in 2006. &lt;a href="http://www.prwd.co.uk/"&gt;PRWD&lt;/a&gt;, a usability and software development agency, is an acronym for "Productivity Without Difficulty". This acronym reflects their approach to developing web applications and software systems which focus on allowing users to be more productive and efficient with their time whilst having an enjoyable, problem-free experience.&lt;/p&gt;

&lt;p&gt;Paul is passionate about both delivering and sharing best practice usability for SME and blue chips clients, with a particular focus on improving the performance of ecommerce platforms and internal business systems. Examples of his desire to share his expertise can be seen in both the training courses and usability events that Paul plans and delivers.&lt;/p&gt;

&lt;p&gt;At PRWD Paul has led and continues to lead the development of their best practice driven ecommerce platform &lt;a href="http://www.ucdcommerce.com/"&gt;UCDcommerce&lt;/a&gt;, as well as leading the design and development of a user-centered MRP (Manufacturing Resource Planning) system.&lt;/p&gt;

&lt;p&gt;Alongside long term development projects Paul works directly with clients and with digital agencies to provide specific types of consultancy and user research services, such as usability testing, heuristic evaluations, information architecture, wireframing and UI design.&lt;/p&gt;

&lt;p&gt;Paul works in a range of sectors including the public sector, financial services, travel and tourism, retailing and manufacturing. He continues to work with both large and small companies, and has provided usability consultancy and user interface design to companies including The Cotswold Company, The Co-op, CDMS, JD Williams, Nationwide, The RFU and Travelcare.&lt;/p&gt;

&lt;p&gt;In the past few years Paul has produced a variety of articles on usability best practice, encompassing the likes of:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;The Business Benefits of User Testing&lt;/li&gt;
  &lt;li&gt;Form Field Best Practice Advice&lt;/li&gt;
  &lt;li&gt;Best Practice for Multi Faceted Navigation&lt;/li&gt;
  &lt;li&gt;How Intelligent, Suggestive Search Can Benefit Users&lt;/li&gt;
  &lt;li&gt;Developing User Personas To Help Inform Design Decisions&lt;/li&gt;
  &lt;li&gt;Business Benefits of Split and Multivariate Testing&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;All these articles help companies and individuals better understand how a user interface should be presented to end users, and they are available on &lt;a href="http://www.paulrouke.co.uk/"&gt;PRWD's usability blog&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;In addition to writing articles on usability best practice, Paul has produced a variety of industry commentary, reviewing the likes of the House of Fraser launch ecommerce operation and comparing the usability and commercialisation of two of the biggest football clubs in the world.&lt;/p&gt;

&lt;p&gt;Paul is a member of the Usability Professionals Association (UPA) and an active member of the Northern User Experience Group.&lt;/p&gt;</description-unformatted>
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    <job-title>User Experience Director</job-title>
    <name>Paul Rouke</name>
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    <updated-at type="datetime">2008-12-22T13:08:52+00:00</updated-at>
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    <company-name>Oban Multilingual Strategy Ltd</company-name>
    <created-at type="datetime">2009-01-21T10:02:46+00:00</created-at>
    <description-formatted>&lt;p&gt;&lt;/p&gt;&lt;p&gt;Greig has worked in Multilingual SEO since 2001, when he was first Director of the International Web Unit at the University of Brighton. Greig is now Managing Director of OBAN Multilingual which has pioneered multilingual SEO and International PPC, and now has 26 offices worldwide. Greig's passion lies in helping to create trade without borders so that the full global potential of the web can be opened up. Greig is famously quoted as saying that "there is no such thing as the world wide web" meaning that too many companies are invisible to potential clients through inadequate international SEO and global web strategy.&lt;/p&gt;&lt;p&gt;Greig has given numerous talks, presentations and training sessions for organisations such as Eye For Travel, Ad-Tech, UKTI, EMITA and also a great number of in-house sessions for multinational companies. &lt;/p&gt;&lt;p&gt;Greig likes to hit the beaches of Brighton (where he lives), Lisbon and Valencia when he has a spare moment. Despite plenty of warnings from friends and colleagues alike he's currently learning Kite Surfing and hopes to survive to tell the tales.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Greig has worked in Multilingual SEO since 2001, when he was first Director of the International Web Unit at the University of Brighton. Greig is now Managing Director of OBAN Multilingual which has pioneered multilingual SEO and International PPC, and now has 26 offices worldwide. Greig's passion lies in helping to create trade without borders so that the full global potential of the web can be opened up. Greig is famously quoted as saying that "there is no such thing as the world wide web" meaning that too many companies are invisible to potential clients through inadequate international SEO and global web strategy.&lt;br /&gt;&lt;br /&gt;Greig has given numerous talks, presentations and training sessions for organisations such as Eye For Travel, Ad-Tech, UKTI, EMITA and also a great number of in-house sessions for multinational companies. &lt;br /&gt;&lt;br /&gt;Greig likes to hit the beaches of Brighton (where he lives), Lisbon and Valencia when he has a spare moment. Despite plenty of warnings from friends and colleagues alike he's currently learning Kite Surfing and hopes to survive to tell the tales.&lt;/p&gt;</description-unformatted>
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    <job-title>Director</job-title>
    <name>Greig Holbrook</name>
    <position type="integer">32</position>
    <updated-at type="datetime">2009-01-21T10:16:04+00:00</updated-at>
    <url>http://www.obanmultilingual.com/</url>
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    <company-name>Bunnyfoot</company-name>
    <created-at type="datetime">2009-03-20T09:47:51+00:00</created-at>
    <description-formatted>&lt;p&gt;Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University, and has over 13 years experience of developing and coding online information resources that are usable and accessible to multiple user groups and browser-device combinations.&lt;/p&gt;
&lt;p&gt;He combines business acumen with programming expertise, and behavioural expertise, ensuring 'fluency' in and between all the necessary components required to develop top-flight online resources. Jon has overall responsibility for the accessibility, usability and eyetracking services for the company. He works directly with clients (when he can) and frequently appears as an invited speaker at national and international industry conferences.&lt;/p&gt;
&lt;p&gt;Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter.&lt;/p&gt;
&lt;p&gt;When not at Bunnyfoot you'll find Jon teaching scuba diving, entertaining the crowds with the local amateur dramatics society, wakeboarding or learning how to fly microlights (hang-gliders with hairdryers on the back).&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University, and has over 13 years experience of developing and coding online information resources that are usable and accessible to multiple user groups and browser-device combinations.&lt;/p&gt;
&lt;p&gt;He combines business acumen with programming expertise, and behavioural expertise, ensuring 'fluency' in and between all the necessary components required to develop top-flight online resources. Jon has overall responsibility for the accessibility, usability and eyetracking services for the company. He works directly with clients (when he can) and frequently appears as an invited speaker at national and international industry conferences.&lt;/p&gt;
&lt;p&gt;Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter.&lt;/p&gt;
&lt;p&gt;When not at Bunnyfoot you'll find Jon teaching scuba diving, entertaining the crowds with the local amateur dramatics society, wakeboarding or learning how to fly microlights (hang-gliders with hairdryers on the back).&lt;/p&gt;</description-unformatted>
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    <job-title>Managing Director and Co-founder</job-title>
    <name>Jon Dodd</name>
    <position type="integer">33</position>
    <updated-at type="datetime">2009-03-23T13:39:19+00:00</updated-at>
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    <created-at type="datetime">2009-03-26T11:11:09+00:00</created-at>
    <description-formatted>&lt;p&gt;Tim Tucker is an independent online media consultant, trainer and presenter. He started his career in print media, working as a journalist and editor at Future Publishing across a range of specialist interest sectors, including video games, music making, computing and technology. In 1999 he became an online publisher and launched DailyRadar.co.uk (now known as GamesRadar.com), which quickly became one of the world's leading video games websites.&lt;/p&gt;
&lt;p&gt;Tim went on to work as a senior manager in the customer division at Origin Publishing, which has since been bought by the BBC and operates as BBC Customer Publishing. Here he developed publishing media for a diverse range of clients including Waterstone's, HMV, Cineworld and English Heritage.&lt;/p&gt;
&lt;p&gt;Tim went back to Future Publishing in 2004 as part of the senior management team heading up the newly formed New Media division. As Online Group Senior Editor Tim introduced a focus on user experience and usability testing, and integrated a user centred design approach to launches such as TechRadar, MusicRadar, BikeRadar and TotalFilm.com. As part of his role he also trained web editorial, marketing and publishing teams on all aspects of web publishing.&lt;/p&gt;
&lt;p&gt;Tim now works as a web user experience and content consultant. He supports web publishers in producing websites that are easy to use, engaging and highly rated, and advises on all aspects of content production and community strategy.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Tim Tucker is an independent online media consultant, trainer and presenter. He started his career in print media, working as a journalist and editor at Future Publishing across a range of specialist interest sectors, including video games, music making, computing and technology. In 1999 he became an online publisher and launched DailyRadar.co.uk (now known as GamesRadar.com), which quickly became one of the world's leading video games websites.&lt;/p&gt;
&lt;p&gt;Tim went on to work as a senior manager in the customer division at Origin Publishing, which has since been bought by the BBC and operates as BBC Customer Publishing. Here he developed publishing media for a diverse range of clients including Waterstone's, HMV, Cineworld and English Heritage.&lt;/p&gt;
&lt;p&gt;Tim went back to Future Publishing in 2004 as part of the senior management team heading up the newly formed New Media division. As Online Group Senior Editor Tim introduced a focus on user experience and usability testing, and integrated a user centred design approach to launches such as TechRadar, MusicRadar, BikeRadar and TotalFilm.com. As part of his role he also trained web editorial, marketing and publishing teams on all aspects of web publishing.&lt;/p&gt;
&lt;p&gt;Tim now works as a web user experience and content consultant. He supports web publishers in producing websites that are easy to use, engaging and highly rated, and advises on all aspects of content production and community strategy.&lt;/p&gt;</description-unformatted>
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    <name>Tim Tucker</name>
    <position type="integer">34</position>
    <updated-at type="datetime">2009-03-26T11:13:42+00:00</updated-at>
    <url></url>
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    <company-name>Harvest Digital</company-name>
    <created-at type="datetime">2009-04-07T12:15:25+01:00</created-at>
    <description-formatted>&lt;p style="margin: 0cm 0cm 0pt;"&gt;&#160;&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;Mike Teasdale is Planning Director at Harvest Digital, a specialist online marketing agency. Harvest Digital helps clients to exploit online marketing opportunities, including email, online advertising, search engine marketing, microsites and tracking/reporting. Current clients include Tesco, Plan, 3M and Auto Trader. &lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;&#160;&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;Before Harvest Digital, Mike worked as a consultant with Answerthink (&lt;a href="http://www.answerthink.com/"&gt;www.answerthink.com&lt;/a&gt;), where he developed online marketing strategy for clients like IBM Global Services, Shell and Abbey National. He started his career as a copywriter in the direct marketing industry, winning numerous creative awards with WWAV Rapp Collins. In 1995 he co-founded one of the first new media agencies in London, Tequila Digital where he developed web projects for Motorola, Michelin, IBM, the BBC and many others. &lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;&#160;&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt;"&gt;Mike makes regular contributions to publications and industry groups and events. He has a BA and MA in English Literature from Leeds University and is a visiting lecturer at the University of Westminster.&#160; &lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p class="MsoPlainText" style="margin: 0cm 0cm 0pt;"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class="MsoPlainText" style="margin: 0cm 0cm 0pt;"&gt;&lt;span style="font-size: x-small; font-family: Arial;"&gt;Mike Teasdale is Planning Director at Harvest Digital, a specialist online marketing agency. Harvest Digital helps clients to exploit online marketing opportunities, including email, online advertising, search engine marketing, microsites and tracking/reporting. Current clients include Tesco, Plan, 3M and Auto Trader. &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText" style="margin: 0cm 0cm 0pt;"&gt;&lt;span style="font-size: x-small; font-family: Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText" style="margin: 0cm 0cm 0pt;"&gt;&lt;span style="font-size: x-small; font-family: Arial;"&gt;Before Harvest Digital, Mike worked as a consultant with Answerthink (&lt;/span&gt;&lt;a href="http://www.answerthink.com/"&gt;&lt;span style="font-size: x-small; font-family: Arial;"&gt;www.answerthink.com&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: x-small; font-family: Arial;"&gt;), where he developed online marketing strategy for clients like IBM Global Services, Shell and Abbey National. He started his career as a copywriter in the direct marketing industry, winning numerous creative awards with WWAV Rapp Collins. In 1995 he co-founded one of the first new media agencies in London, Tequila Digital where he developed web projects for Motorola, Michelin, IBM, the BBC and many others. &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoPlainText" style="margin: 0cm 0cm 0pt;"&gt;&lt;span style="font-size: x-small; font-family: Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;&lt;span style="font-size: 10pt; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;"&gt;Mike makes regular contributions to publications and industry groups and events. He has a BA and MA in English Literature from Leeds University and is a visiting lecturer at the University of Westminster.&amp;nbsp; &lt;/span&gt;&lt;/p&gt;</description-unformatted>
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    <job-title>Planning Director</job-title>
    <name>Mike Teasdale</name>
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    <updated-at type="datetime">2009-04-07T12:19:04+01:00</updated-at>
    <url></url>
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    <company-name>Good Apple Digital</company-name>
    <created-at type="datetime">2009-04-22T12:56:11+01:00</created-at>
    <description-formatted>&lt;p&gt;Albert Muzaurieta is the President and Co-Founder of Good Apple Digital, a boutique online media planning and buying agency based in New York. Prior to launching Good Apple Digital in 2007, Al was an Account Director at Razorfish where he led Account and Media teams responsible for the growth of the AstraZeneca business.&#160; From 1999 to 2003, he served as a Media Director at Mediacom Digital whe he helped open the agency's Latin American Headquarters office in Mexico City.&#160; Al studied political science at the University of Michigan and is the proud new dad of a baby girl named RoseMary Grace.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;&lt;span style="font-size: 12pt;"&gt;Albert Muzaurieta is the President and Co-Founder of Good Apple Digital, a boutique online media planning and buying agency based in New York. Prior to launching Good Apple Digital in 2007, Al was an Account Director at Razorfish where he led Account and Media teams responsible for the growth of the AstraZeneca business.&amp;nbsp; From 1999 to 2003, he served as a Media Director at Mediacom Digital whe he helped open the agency's Latin American Headquarters office in Mexico City.&amp;nbsp; Al studied political science at the University of Michigan and is the proud new dad of a baby girl named RoseMary Grace.&lt;/span&gt;&lt;/p&gt;</description-unformatted>
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    <job-title>President and Co-Founder</job-title>
    <name>Albert Muzaurieta</name>
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    <updated-at type="datetime">2009-04-23T13:01:52+01:00</updated-at>
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    <company-name>Good Apple Digital</company-name>
    <created-at type="datetime">2009-04-22T12:56:42+01:00</created-at>
    <description-formatted>&lt;p&gt;Nedim Aruz is the Vice President of Client Services and Co-Founder of Good Apple Digital. Prior to founding Good Apple, he was as an Account Director on several Johnson &amp;amp; Johnson brands at POKE. In this role he served a primary agency contact for all site and advertising projects as well as providing strategic media guidance to the brand teams. During his time at POKE,&#160; Nedim helped J&amp;amp;J launch one of the companies first social media campaigns. &lt;/p&gt;&lt;p&gt;Before POKE, Nedim spent 3 years working at OgilvyOne,&#160; supervising IBM's sponsorship &amp;amp; branded entertainment programs. From 2000-2005, Nedim worked with AvenueA|Razorfish on Astrazeneca, CapitalOne and Ralph Lauren business focusing optimization and measurement of direct response digital media campaigns.&lt;/p&gt;&lt;p&gt;Nedim graduated from Skidmore College in 1999 with a B.A. in Government concentrating on International Affairs with a minor in Business Marketing. In his free time Nedim restores and rides vintage Vespa's and also enjoys playing club soccer in the city.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;&lt;span style="font-size: 12pt; font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" lang="EN-GB"&gt;Nedim Aruz is the Vice President of Client Services and Co-Founder of Good Apple Digital. Prior to founding Good Apple, he was as an Account Director on several Johnson &amp;amp; Johnson brands at POKE. In this role he served a primary agency contact for all site and advertising projects as well as providing strategic media guidance to the brand teams. During his time at POKE,&amp;nbsp; Nedim helped J&amp;amp;J launch one of the companies first social media campaigns. &lt;br /&gt;&lt;br /&gt;Before POKE, Nedim spent 3 years working at OgilvyOne,&amp;nbsp; supervising IBM's sponsorship &amp;amp; branded entertainment programs. From 2000-2005, Nedim worked with AvenueA|Razorfish on Astrazeneca, CapitalOne and Ralph Lauren business focusing optimization and measurement of direct response digital media campaigns.&lt;br /&gt;&lt;br /&gt;Nedim graduated from Skidmore College in 1999 with a B.A. in Government concentrating on International Affairs with a minor in Business Marketing. In his free time Nedim restores and rides vintage Vespa's and also enjoys playing club soccer in the city.&lt;/span&gt;&lt;/p&gt;</description-unformatted>
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    <job-title>Vice President of Client Services and Co-Founder </job-title>
    <name>Nedim Aruz</name>
    <position type="integer">37</position>
    <updated-at type="datetime">2009-04-23T12:42:24+01:00</updated-at>
    <url></url>
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    <company-name>The Geek Factory</company-name>
    <created-at type="datetime">2009-04-23T12:10:53+01:00</created-at>
    <description-formatted>&lt;p&gt;PR Week Magazine has described Peter as &#8220;redefining the art of networking,&#8221; and Investor&#8217;s Business Daily has called him &#8220;crazy, but effective.&#8221; &lt;/p&gt;
&lt;p&gt;An entrepreneur, author, speaker, and ingenious worldwide connector, Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and just about everything else, as well.&lt;/p&gt;
&lt;p&gt;Peter is the founder and CEO of &lt;a href="http://www.geekfactory.com/"&gt;The Geek Factory, Inc&lt;/a&gt;., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 2002, (&lt;a href="http://www.shankman.com/"&gt;www.shankman.com&lt;/a&gt;) both comments on and generates news and conversation.&lt;/p&gt;
&lt;p&gt;Most recently, Peter launched Help A Reporter (&lt;a href="http://www.helpareporter.com/"&gt;www.helpareporter.com&lt;/a&gt;) which connects journalists with the sources they require using a social media platform. HARO (Help A Reporter Out) is already over 36,000 members and growing, and has a growing stable of national journalists using the service on a daily basis.&lt;/p&gt;
&lt;p&gt;To punctuate his full-throttle schedule, Peter is a marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC. He is frequently quoted in major media and trade publications, including The Wall Street Journal, Los Angeles Times, New York Daily News, Associated Press, Reuters, CNN, and USA Today.&lt;/p&gt;
&lt;p&gt;In the few hours of spare time Peter has per month, he&#8217;s a frequent runner, with 13 completed marathons and three Olympic distance triathlons to his credit, an amateur boxer, and an &#8220;B&#8221; licensed skydiver, specializing in free-flying. &lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;PR Week Magazine has described Peter as &amp;ldquo;redefining the art of networking,&amp;rdquo; and Investor&amp;rsquo;s Business Daily has called him &amp;ldquo;crazy, but effective.&amp;rdquo; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;An entrepreneur, author, speaker, and ingenious worldwide connector, Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and just about everything else, as well.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;Peter is the founder and CEO of &lt;/span&gt;&lt;a href="http://www.geekfactory.com/"&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;The Geek Factory, Inc&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 2002, (&lt;/span&gt;&lt;a href="http://www.shankman.com/"&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;www.shankman.com&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;) both comments on and generates news and conversation.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;Most recently, Peter launched Help A Reporter (&lt;/span&gt;&lt;a href="http://www.helpareporter.com/"&gt;&lt;span style="font-size: small; font-family: Times New Roman;"&gt;www.helpareporter.com&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;) which connects journalists with the sources they require using a social media platform. HARO (Help A Reporter Out) is already over 36,000 members and growing, and has a growing stable of national journalists using the service on a daily basis.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;To punctuate his full-throttle schedule, Peter is a marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC. He is frequently quoted in major media and trade publications, including The Wall Street Journal, Los Angeles Times, New York Daily News, Associated Press, Reuters, CNN, and USA Today.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;In the few hours of spare time Peter has per month, he&amp;rsquo;s a frequent runner, with 13 completed marathons and three Olympic distance triathlons to his credit, an amateur boxer, and an &amp;ldquo;B&amp;rdquo; licensed skydiver, specializing in free-flying. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description-unformatted>
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    <description-formatted>&lt;p&gt;Jeremy Kagan is a Professor at Columbia University, where he teaches Marketing and the Internet at Columbia Business School, and has taught Interactive Business and Entrepreneurship courses in Metropolitan College's Media MBA program. &lt;/p&gt;
&lt;p&gt;Previously, as the Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency,&#160;Jeremy headed research and innovation out of the New York office, in addition to his client work with Heineken, Dice, EVE Online, and others. He managed custom and primary research efforts for clients, as well as working to incorporate innovative, measurable strategies into client planning to ensure the newest online marketing channels and techniques are incorporated into account planning. &lt;/p&gt;
&lt;p&gt;Prior to Publicis Modem,&#160;Jeremy was a senior managing consultant with IBM Business Consulting Services (formerly PriceWaterhouse Coopers), working in the strategy &amp;amp; change practice for media and entertainment companies like Disney, Cox Communications and the New York Times Company.&#160;Jeremy focused on competitive research and analysis, digital strategy, new market sizing and entry strategy, and component business modeling, and worked to help clients increase their efficiency and effectiveness. &lt;/p&gt;
&lt;p&gt;Jeremy&#160;currently owns and operates a music and event production company in New York City and Los Angeles, Underbelly, holds a patent in email technology, and has recently contributed to the book &lt;em&gt;The Online Advertising Playbook&lt;/em&gt; from the Advertising Research Foundation.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;Jeremy Kagan is a Professor at Columbia University, where he teaches Marketing and the Internet at Columbia Business School, and has taught Interactive Business and Entrepreneurship courses in Metropolitan College's Media MBA program. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;Previously, as the Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency,&amp;nbsp;Jeremy headed research and innovation out of the New York office, in addition to his client work with Heineken, Dice, EVE Online, and others. He managed custom and primary research efforts for clients, as well as working to incorporate innovative, measurable strategies into client planning to ensure the newest online marketing channels and techniques are incorporated into account planning. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;Prior to Publicis Modem,&amp;nbsp;Jeremy was a senior managing consultant with IBM Business Consulting Services (formerly PriceWaterhouse Coopers), working in the strategy &amp;amp; change practice for media and entertainment companies like Disney, Cox Communications and the New York Times Company.&amp;nbsp;Jeremy focused on competitive research and analysis, digital strategy, new market sizing and entry strategy, and component business modeling, and worked to help clients increase their efficiency and effectiveness. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="mso-ansi-language: EN-GB;" lang="EN-GB"&gt;&lt;span style="font-size: small;"&gt;&lt;span style="font-family: Times New Roman;"&gt;Jeremy&amp;nbsp;currently owns and operates a music and event production company in New York City and Los Angeles, Underbelly, holds a patent in email technology, and has recently contributed to the book &lt;em&gt;The Online Advertising Playbook&lt;/em&gt; from the Advertising Research Foundation.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description-unformatted>
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    <company-name>Qube Media</company-name>
    <created-at type="datetime">2009-04-28T11:14:36+01:00</created-at>
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&lt;p style="margin: 0cm 0cm 0pt; line-height: 150%;"&gt;Andrew Seel is Managing Director of social media agency Qube Media and Director of ThePet.net, a leading social networking site for pet owners and businesses.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt; line-height: 150%;"&gt;He is an online community expert with over 14 years experience in the web industry. His community management experience goes back to the early days of the web in 1996 where he managed the development of online communities for AOL as Senior Editor for Travel. He later set up award winning web agency Getfrank and was involved in major community projects such as the Black and Asian History Map for Channel 4 and Gorillaz for EMI.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 0pt; line-height: 150%;"&gt;Andrew now leads online community strategy at Qube working with clients such as Electronic Arts, Sony BMG, The Police Service and West Sussex County Council.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 10pt; line-height: 150%;"&gt;&#160;&lt;/p&gt;

&lt;p style="margin: 0cm 0cm 10pt; line-height: 150%;"&gt;&#160;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: 150%;"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman';"&gt;
&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman';"&gt;Andrew Seel is Managing Director of social media agency Qube Media and Director of ThePet.net, a leading social networking site for pet owners and businesses.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman';"&gt;He is an online community expert with over 14 years experience in the web industry. His community management experience goes back to the early days of the web in 1996 where he managed the development of online communities for AOL as Senior Editor for Travel. He later set up award winning web agency Getfrank and was involved in major community projects such as the Black and Asian History Map for Channel 4 and Gorillaz for EMI.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%;"&gt;&lt;span style="font-size: 11pt; line-height: 150%; font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman';"&gt;Andrew now leads online community strategy at Qube working with clients such as Electronic Arts, Sony BMG, The Police Service and West Sussex County Council.&lt;/span&gt;&lt;/p&gt;
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    <created-at type="datetime">2009-04-28T16:13:18+01:00</created-at>
    <description-formatted>&lt;p&gt;Sara moved into her role of Head of Account Management in Paid Search following a successful 4 year period with bigmouthmedia as a Senior PPC Strategist.&#160; Having worked in digital marketing since 2001, Sara has a deep understanding of PPC and has experience of running a variety of big brand, multilingual campaigns including Hilton Hotels, Cancer Research and House of Fraser.&#160; Sara&#8217;s team is spread across the three bigmouthmedia offices in the UK and have won numerous industry awards under her leadership.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;&lt;span style="font-size: 10pt; color: black; font-family: Arial;" lang="EN-US"&gt;Sara moved into her role of Head of Account Management in Paid Search following a successful 4 year period with bigmouthmedia as a Senior PPC Strategist.&amp;nbsp; Having worked in digital marketing since 2001, Sara has a deep understanding of PPC and has experience of running a variety of big brand, multilingual campaigns including Hilton Hotels, Cancer Research and House of Fraser.&amp;nbsp; Sara&amp;rsquo;s team is spread across the three bigmouthmedia offices in the UK and have won numerous industry awards under her leadership.&lt;/span&gt;&lt;/p&gt;</description-unformatted>
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    <job-title>Head of Paid Search UK</job-title>
    <name>Sara Webster</name>
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    <created-at type="datetime">2009-06-23T10:50:49+01:00</created-at>
    <description-formatted>&lt;p style="margin: 0cm 0cm 10pt;"&gt;Katie Moffat is a trainer on&#160;Online PR &amp;amp; Social Media.&#160;A freelance consultant who has worked in the PR and digital industries for over 10 years, she has extensive experience of devising and implementing integrated communications strategies for a wide range of clients across a variety of industries and sectors including B2C, B2B and public sector. &#160;&#160;Client experience includes Berghaus, Calypso Soft Drinks, Manchester Museums Consortium, Staffordshire County Council, Salt Union and Moneypenny. &lt;/p&gt;
&lt;p style="margin: 0cm 0cm 10pt;"&gt;Katie is passionate about the way in which new and emerging technologies can help companies to communicate more effectively with their target audiences and believes firmly that all businesses need to understand the fundamentals of online reputation management.&#160; She advises organisations on the development of proactive online campaigns as well as ongoing strategic social media policies.&lt;/p&gt;
&lt;p style="margin: 0cm 0cm 10pt;"&gt;A member of the elected council for Manchester Digital and a full member of the Chartered Institute of Public Relations, Katie blogs at &lt;a href="http://prnowandthen.typepad.com/"&gt;http://prnowandthen.typepad.com&lt;/a&gt; and is &lt;a href="http://twitter.com/katiemoffat"&gt;@katiemoffat&lt;/a&gt; on Twitter.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p class="MsoNormal" style="margin: 0cm 0cm 10pt;"&gt;&lt;span lang="EN-GB"&gt;&lt;span style="font-size: small; font-family: Calibri;"&gt;Katie Moffat is a trainer on&amp;nbsp;Online PR &amp;amp; Social Media.&amp;nbsp;A freelance consultant who has worked in the PR and digital industries for over 10 years, she has extensive experience of devising and implementing integrated communications strategies for a wide range of clients across a variety of industries and sectors including B2C, B2B and public sector. &lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;Client experience includes Berghaus, Calypso Soft Drinks, Manchester Museums Consortium, Staffordshire County Council, Salt Union and Moneypenny. &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0cm 0cm 10pt;"&gt;&lt;span lang="EN-GB"&gt;&lt;span style="font-size: small; font-family: Calibri;"&gt;Katie is passionate about the way in which new and emerging technologies can help companies to communicate more effectively with their target audiences and believes firmly that all businesses need to understand the fundamentals of online reputation management.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;She advises organisations on the development of proactive online campaigns as well as ongoing strategic social media policies.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0cm 0cm 10pt;"&gt;&lt;span lang="EN-GB"&gt;&lt;span style="font-size: small; font-family: Calibri;"&gt;A member of the elected council for Manchester Digital and a full member of the Chartered Institute of Public Relations, Katie blogs at &lt;/span&gt;&lt;a href="http://prnowandthen.typepad.com/"&gt;&lt;span style="font-size: small; font-family: Calibri;"&gt;http://prnowandthen.typepad.com&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small; font-family: Calibri;"&gt; and is &lt;/span&gt;&lt;a href="http://twitter.com/katiemoffat"&gt;&lt;span style="font-size: small; font-family: Calibri;"&gt;@katiemoffat&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small; font-family: Calibri;"&gt; on Twitter.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description-unformatted>
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    <created-at type="datetime">2009-07-23T16:11:15+01:00</created-at>
    <description-formatted>&lt;p&gt;An experienced journalist, Christian Payne (AKA Documentally) maintains and host blogs and podcasts with readers and listeners in over sixty countries. With a hand in social media, citizen journalism, professional photography and audio and video podcasting, his recent projects have included documenting the plight of Iraqi refugees for the United Nations; expanding the Open University's new media remit; and working alongside Reuters on groundbreaking projects with Gordon Brown, David Cameron and Nick Clegg.&#160; Christian shows by doing, he helps organisations place themselves on the platforms and devices of their audience and get them engaging. &lt;a href="http://www.ourmaninside.com/"&gt;http://www.ourmaninside.com/&lt;/a&gt;&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;An experienced journalist, Christian Payne (AKA Documentally) maintains and host blogs and podcasts with readers and listeners in over sixty countries. With a hand in social media, citizen journalism, professional photography and audio and video podcasting, his recent projects have included documenting the plight of Iraqi refugees for the United Nations; expanding the Open University's new media remit; and working alongside Reuters on groundbreaking projects with Gordon Brown, David Cameron and Nick Clegg.&amp;nbsp; Christian shows by doing, he helps organisations place themselves on the platforms and devices of their audience and get them engaging. &lt;a href="http://www.ourmaninside.com/"&gt;http://www.ourmaninside.com/&lt;/a&gt;&lt;/p&gt;</description-unformatted>
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    <company-name>Somatica Digital</company-name>
    <created-at type="datetime">2009-08-13T15:21:24+01:00</created-at>
    <description-formatted>&lt;p&gt;Karl Havard is the founder and Managing Director of &lt;a href="http://www.somatica.co.uk/"&gt;Somatica Digital&lt;/a&gt; and has been involved in marketing and digital marketing for ten years plus. He specialises in online brand consumer engagement; researching and understanding consumer values, motivation and behaviour; and how this translates into an effective brand/consumer dialogue through social media and interactive marketing. Karl is also researching online brand consumer trust for a PhD, with the aim of formalising a brand trust model which online businesses can apply. He also regularly takes part in adrenalin fueled activities, even though he is knocking on a bit he likes to think he can still mix it with the best of them. He competes in Tough Guy Challenges, lives in Northampton and rides around on his 1965 Lambretta Li150. He&#8217;s been married for over 22 years and has four beautiful daughters.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Karl Havard is the founder and Managing Director of &lt;a href="http://www.somatica.co.uk/"&gt;Somatica Digital&lt;/a&gt; and has been involved in marketing and digital marketing for ten years plus. He specialises in online brand consumer engagement; researching and understanding consumer values, motivation and behaviour; and how this translates into an effective brand/consumer dialogue through social media and interactive marketing. Karl is also researching online brand consumer trust for a PhD, with the aim of formalising a brand trust model which online businesses can apply. He also regularly takes part in adrenalin fueled activities, even though he is knocking on a bit he likes to think he can still mix it with the best of them. He competes in Tough Guy Challenges, lives in Northampton and rides around on his 1965 Lambretta Li150. He&amp;rsquo;s been married for over 22 years and has four beautiful daughters.&lt;/p&gt;</description-unformatted>
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    <updated-at type="datetime">2009-08-13T15:22:41+01:00</updated-at>
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    <company-name>User Vision</company-name>
    <created-at type="datetime">2009-09-07T15:54:58+01:00</created-at>
    <description-formatted>&lt;p&gt;Rob is a Senior Consultant with &lt;a href="http://www.uservision.co.uk/"&gt;User Vision&lt;/a&gt; and has 17 years experience in User Centred Design (UCD) and User Experience (UX) design in different sizes of organisations and business sectors. Before joining User Vision, Rob worked with the development teams of software companies developing bespoke applications for the supermarket industry, focusing on improvements to the human interface aspects affecting systems. He also worked on improving the user interface of very large distributed systems, using both desktop and hand-held mobile devices. &lt;br /&gt;Prior to joining User Vision, Rob managed a local government website where he was responsible for the development of the site and mentoring the diverse organisation into being comfortable delivering its services across the web. He helped implement various information architecture solutions which are often an issue in large information-rich websites.&lt;br /&gt;With User Vision Rob has provided strategic support as well as tactical usability services to clients including the BBC, National Libraries of Scotland, Find My Past, Emirates Airline and several other commercial and public sector clients.&#160; He has also present specialist training courses on information architecture and user experience for public sector websites.&lt;br /&gt;Rob is a member of the UPA and the Membership Secretary of the Scottish Chapter of the UPA. He has written books on naval history, with appearances on television and radio. Rob has a first degree in History, studied on the PhD programme at Kings College, London, in the War Studies Department, before gaining a post-graduate certificate in Adult Education and studying Human Computer Interaction (HCI) with the Open University.&#160; &lt;br /&gt;He enjoys playing many games, being a modest bridge player&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Rob is a Senior Consultant with &lt;a href="http://www.uservision.co.uk/"&gt;User Vision&lt;/a&gt; and has 17 years experience in User Centred Design (UCD) and User Experience (UX) design in different sizes of organisations and business sectors. Before joining User Vision, Rob worked with the development teams of software companies developing bespoke applications for the supermarket industry, focusing on improvements to the human interface aspects affecting systems. He also worked on improving the user interface of very large distributed systems, using both desktop and hand-held mobile devices. &lt;br /&gt;Prior to joining User Vision, Rob managed a local government website where he was responsible for the development of the site and mentoring the diverse organisation into being comfortable delivering its services across the web. He helped implement various information architecture solutions which are often an issue in large information-rich websites.&lt;br /&gt;With User Vision Rob has provided strategic support as well as tactical usability services to clients including the BBC, National Libraries of Scotland, Find My Past, Emirates Airline and several other commercial and public sector clients.&amp;nbsp; He has also present specialist training courses on information architecture and user experience for public sector websites.&lt;br /&gt;Rob is a member of the UPA and the Membership Secretary of the Scottish Chapter of the UPA. He has written books on naval history, with appearances on television and radio. Rob has a first degree in History, studied on the PhD programme at Kings College, London, in the War Studies Department, before gaining a post-graduate certificate in Adult Education and studying Human Computer Interaction (HCI) with the Open University.&amp;nbsp; &lt;br /&gt;He enjoys playing many games, being a modest bridge player&lt;/p&gt;</description-unformatted>
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    <job-title>Senior Consultant </job-title>
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    <company-name>7thingsmedia</company-name>
    <created-at type="datetime">2009-10-13T16:28:19+01:00</created-at>
    <description-formatted>&lt;p&gt;Chris Bishop began his career in online media in 1999 as publisher and owner of an online sports network, from there he was one of four people to graduate in the UK&#8217;s first BA (Hons) e-business degree. He has since taken acquisition roles at Johnson &amp;amp; Johnson, TradeDoubler, Hotel Chocolat and House of Fraser.&#160; Using this wealth of digital experience Chris has set up &lt;a href="http://www.7thingsmedia.com"&gt;7thingsmedia&lt;/a&gt;, an &lt;a href="http://www.7thingsmedia.com"&gt;affiliate marketing and paid search agency&lt;/a&gt;, to assist clients in the various aspects of eCommerce trading&lt;br /&gt;&#160;&lt;br /&gt;Chris has a wealth of experience in the new media industry, which has been further cemented by a plethora of accolades acknowledging his contribution to Affiliate Marketing.&#160; These include the prestigious Commission Junction European Marketing Show award for &#8220;Outstanding Personal Contribution to Affiliate Marketing&#8221; for his work at Hotel Chocolat and the 2008 A4Uawards &#8220;Best Use of Affiliate Marketing as Part of an Integrated Campaign&#8221;.&#160; He has also been shortlisted on two occasions for &#8220;Affiliate Manager of the Year&#8221;.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Chris Bishop began his career in online media in 1999 as publisher and owner of an online sports network, from there he was one of four people to graduate in the UK&amp;rsquo;s first BA (Hons) e-business degree. He has since taken acquisition roles at Johnson &amp;amp; Johnson, TradeDoubler, Hotel Chocolat and House of Fraser.&amp;nbsp; Using this wealth of digital experience Chris has set up &lt;a href="http://www.7thingsmedia.com"&gt;7thingsmedia&lt;/a&gt;, an &lt;a href="http://www.7thingsmedia.com"&gt;affiliate marketing and paid search agency&lt;/a&gt;, to assist clients in the various aspects of eCommerce trading&lt;br /&gt;&amp;nbsp;&lt;br /&gt;Chris has a wealth of experience in the new media industry, which has been further cemented by a plethora of accolades acknowledging his contribution to Affiliate Marketing.&amp;nbsp; These include the prestigious Commission Junction European Marketing Show award for &amp;ldquo;Outstanding Personal Contribution to Affiliate Marketing&amp;rdquo; for his work at Hotel Chocolat and the 2008 A4Uawards &amp;ldquo;Best Use of Affiliate Marketing as Part of an Integrated Campaign&amp;rdquo;.&amp;nbsp; He has also been shortlisted on two occasions for &amp;ldquo;Affiliate Manager of the Year&amp;rdquo;.&lt;/p&gt;</description-unformatted>
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    <description-formatted>&lt;p&gt;Justin Hayward has over 12 years experience in online marketing on both client and agency side. With many years experience in PPC, SEO, web design &amp;amp; usability, display advertising, affiliates and social media, he brings all of this together at Make It Rain to deliver advanced online business strategy and implementation for all our clients.&lt;br /&gt;He has previously worked at Best Western, Tequila, TBWA Digerati and Latitude delivering online business strategies both on and offline.&#160; He has worked with many clients including David Lloyd, totaljobs, Nissan Europe, Norwich Union, Alliance &amp;amp; Leicester, Betfair, HSBC, and British Red Cross. As testament to pushing the boundaries within search, Justin and his team were awarded the NetImperitive Best Search Campaign award for their outstanding work.&lt;br /&gt;His focus at Make It Rain is specifically directed towards delivering excellent client service and business strategy that delivers results across PPC, SEO, affiliates, social media and display advertising.&lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Justin Hayward has over 12 years experience in online marketing on both client and agency side. With many years experience in PPC, SEO, web design &amp;amp; usability, display advertising, affiliates and social media, he brings all of this together at Make It Rain to deliver advanced online business strategy and implementation for all our clients.&lt;br /&gt;He has previously worked at Best Western, Tequila, TBWA Digerati and Latitude delivering online business strategies both on and offline.&amp;nbsp; He has worked with many clients including David Lloyd, totaljobs, Nissan Europe, Norwich Union, Alliance &amp;amp; Leicester, Betfair, HSBC, and British Red Cross. As testament to pushing the boundaries within search, Justin and his team were awarded the NetImperitive Best Search Campaign award for their outstanding work.&lt;br /&gt;His focus at Make It Rain is specifically directed towards delivering excellent client service and business strategy that delivers results across PPC, SEO, affiliates, social media and display advertising.&lt;/p&gt;</description-unformatted>
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    <description-formatted>&lt;p&gt;Richard Walker is a marketer, writer and trainer. He writes for publications such as Total Telecom and New Media Age and provides marketing services to companies in sectors from telecoms to finance. &lt;br /&gt;&#160;&lt;br /&gt;His background includes senior marketing roles for Microsoft and EDS. And prior to forming his current business he ran a company for undergraduate and graduate recruitment. It regularly won awards for website innovation and for the success of its campaigns for its blue chip clients. &lt;br /&gt;&#160;&lt;br /&gt;Richard focuses on training in marketing and business writing. His courses range from the principles of marketing through to strategic marketing planning and from report writing through to how to write white papers.&lt;br /&gt;&#160;&lt;br /&gt;When he is not training, Richard likes to spend time with his wife and young daughter and with any time left over, playing the organ and writing choral music. &lt;/p&gt;</description-formatted>
    <description-unformatted>&lt;p&gt;Richard Walker is a marketer, writer and trainer. He writes for publications such as Total Telecom and New Media Age and provides marketing services to companies in sectors from telecoms to finance. &lt;br /&gt;&amp;nbsp;&lt;br /&gt;His background includes senior marketing roles for Microsoft and EDS. And prior to forming his current business he ran a company for undergraduate and graduate recruitment. It regularly won awards for website innovation and for the success of its campaigns for its blue chip clients. &lt;br /&gt;&amp;nbsp;&lt;br /&gt;Richard focuses on training in marketing and business writing. His courses range from the principles of marketing through to strategic marketing planning and from report writing through to how to write white papers.&lt;br /&gt;&amp;nbsp;&lt;br /&gt;When he is not training, Richard likes to spend time with his wife and young daughter and with any time left over, playing the organ and writing choral music. &lt;/p&gt;</description-unformatted>
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