Open For Entry Early September 2012
Entry Deadline Late October 2012
Awards Ceremony February 2013

Innovation is the rocket fuel of digital marketing

That’s why the Econsultancy Innovation Awards matter so much to digital marketers: they celebrate pioneers and recognise what the purple cows of the global digital community have done.

We’re not interested in the bog-standard email campaign or ‘been there, done that’ SEO program. We want the ideas and work that are changing the way digital marketing is practiced.

If you’ve broken a boundary, connected a new set of dots or overturned an apple cart this year, our panel of judges want to hear from you.

If you’re a winner, you’ll pick up your award at the glittery Awards Ceremony, a mention in our Innovation Awards Report, in our blog, newsletters and website. In short: you’ll be a star.

"Clients are buying our video marketing solutions because they perform well, but winning this award – for Innovation from Econsultancy – supports our pitch that we are leading the field in new ideas. And that’s priceless." - Managing Director, BroadView
"Winning two Econsultancy Innovation Awards is a great accolade for Hiscox, recognising and celebrating our pioneering online marketing campaigns." - Online Marketing Manager, Hiscox

So, what do we mean by 'innovation'?

"Innovation – an approach, idea, practice or technology which holds out the promise of being a smarter, better, way of doing things. Not just new for the sake of being new, but a fresh take on solving a particular challenge or improving on the norm." - Ashley Friedlein, CEO, Econsultancy

The Awards Ceremony

The winners of the 2012 Innovation Awards were announced at a sequin-studded evening in London on 23 February 2012.

To make the night itself reflect the theme of innovation, we dispensed with the traditional comedian and, instead, commissioned an original piece of dance and music from the founders of Boy Blue Entertainment, one of the leading duos on the street dance and hip hop scene. Not just any dance piece, we filmed the routine and fused it with innovative 3D Holographic Projection technology, Musion, to create stunning effects that wowed the audience.

The night was a huge success and we'd like to thank everyone who entered and congratulations once again to all those who triumphed...

The categories

Covering every aspect of digital, take your pick! You can even submit the same entry across multiple categories if they suit.

2012 Categories

  • Innovation in Affiliate Marketing
  • Innovation in Customer & User Experience
  • Innovation in E-commerce
  • Innovation in Email Marketing
  • Innovation in Mobile Marketing
  • Innovation in Multichannel Marketing
  • Innovation in Online Advertising
  • Innovation in PPC
  • Innovation in Rich Media and Video
  • Innovation in Social Media
  • Innovation in SEO
  • Innovation in Web Analytics and Optimization
  • Innovation in B2B
  • Innovation in Financial Services
  • Innovation in Publishing, Media & Entertainment
  • Innovation in Retail
  • Innovation in Travel & Leisure
  • Most Innovative Digital Agency
  • Most Innovative New Technology
  • Grand Prix Award (you can’t submit entries for this category; the champion will be picked from amongst the winners of the other 19 categories)

Judging

Judging is conducted in two stages, involving Econsultancy analysts and a panel of industry experts, selected for their own excellence and innovation in particular disciplines of digital marketing.

The 2012 awards were judged by a panel of client-side companies known for innovation including Tesco, Nokia, FT.com, BT, BskyB, to name a few.

Interested in judging?

If you're a client-side marketer and would like to be considered to judge the Innovation Awards 2013, please email awards@econsultancy.com to register your interest.

Questions?

If you have any queries about the Innovation Awards, please email awards@econsultancy.com or call Christopher Hipson on +44 (0)20 7269 1451.