Digital Marketing Blog

What will the store of the future look like? #IMW13

During the Integrated Marketing Week talk 'Marketing 3.0' Paul Price, Creative Realities’ CEO, discussed the near and new technologies making big differences to the consumer experience with brands, particularly in retail.

Since Price has worked with the likes of Macy’s, Novartis, L’Oreal and Wells Fargo, tune into what he has to say now about the store of the future tomorrow!

by Ryan Sommer 17 June 2013 16:50pm 2 comments

Seven ways to get prospects to do what you want

What would it take to get you to do what I want? If I looked you in the eye when asking? If it was a Tuesday? If your name sounded like mine?

According to scientists, it’s the last. We feel more warmly towards people or things we associate with ourselves, like if my name was Mary Anne and yours was Marilyn. They’re close enough in sound and visual likeness that I’d be more apt to do you a favor than one for, say, Richard or Jennifer.

These kinds of findings, argued Nancy Harhut at Integrated Marketing Week, have implications for marketers because we’re trying to get people to do things all the time: click on a link, choose our product over another, like our company on Facebook.

Knowing the instinctive, reflexive behaviors that people rely on when making decisions helps our marketing strategies and how we go about designing the prompts or triggers to get others to do what we want.

Harhut identified seven that will help you on your way to world domination.

by Cielo Lutino 17 June 2013 16:17pm 2 comments

Three tips from Google to win on mobile: #IMW13

According to a presentation from Tim Reis, who leads Google’s mobile and social solutions teams in the Americas, 73% of mobile searches trigger additional action.

Read on for tips from Reis on how to make that action count for your marketing efforts in this Integrated Marketing Week takeaway.

by Ryan Sommer 17 June 2013 13:41pm 0 comments

How Lufthansa uses Facebook, Twitter, Pinterest and Google+

In a recent study looking at the world’s most social brands, four out of the top five were from the travel sector.

German airline Lufthansa came in third place, so it seems like a good case study for our series of posts looking at how different brands use Facebook, Twitter, Pinterest and Google+.

Lufthansa actually publishes its social media policy online, however it doesn’t appear to have been updated in a while as it links to Twitter feeds that no longer exist.

So here’s a look at how it uses the four main social networks. This post follows on from similar articles focusing on Walmart, Nike, Coca-Cola and Starbucks...

by David Moth 17 June 2013 11:40am 2 comments

Digital transformation: defining your internal structure

In my last post about digital transformation, I spoke about the need for companies to realign their internal structures, enabling them to react quickly to customer feedback.

Recently we’ve been discussing some of our own analytics responsibilities, and it feels as though the smaller internal issues serve to highlight the wider-ranging business imperatives we’re starting to see occur.

Let’s take a dive into our reporting and compare notes...

by Matt Owen 17 June 2013 11:09am 0 comments

Four mobile SEO mistakes you shouldn't be making

While the rise in the use of responsive web design is reducing the amount of SEO considerations developers need to remember when designing a new site, there are still fundamental differences that need to be beared in mind during the design stages and beyond.

Even when a site fundamentally works regardless of the device being used, and Google has no problems in crawling it with its mobile user agent, those in charge of analytics can often forget the importance of segmentation, treating traffic from all sources as being identical.

In this post, I am going to explain four mobile SEO mistakes you shouldn’t be making on your site that’ll help you think beyond how pretty your site looks on your mobile.

by Peter Meinertzhagen 17 June 2013 10:43am 2 comments

How is ecommerce likely to evolve? Five key trends

Ecommerce is an ever-changing feast and predicting which trends will hold is an imperfect science, but we're going to have a go anyway.

Here, in extracts from our Building an Ecommerce Team: Best Practice Guide, we pick out the themes we consider the most important in the context of their impact on ecommerce teams.

by Graham Charlton 17 June 2013 10:10am 3 comments

Four ways to automate your social marketing

In today’s social orientated marketing landscape most business have taken the leap of faith into social marketing. If you are one of these business you know how time consuming and resource intensive social marketing can be.

Fortunately there are ways to dramatically cut down on the time spent trying to grow your social communities and spreading your brand awareness throughout the numerous social networks.

In this post I will cover four smart ways you can automate the growth of your communities and drive fresh, qualified traffic to your store so you can spend more time on other areas of your business.

Implementing the tactics covered in this post will result in more traffic driven to your site, more sales and faster growing social communities.

by Justin Butlion 17 June 2013 09:25am 2 comments

Start Me Up! A profile of Whisbi

Whisbi helps companies such as Movistar, Vodafone, Citibank and American Express increase their online revenues by bringing live video and telephony into the sales cycle.