Digital Marketing Blog

This week's finest digital marketing infographic

It’s Friday and that means it’s time for us to trawl our inboxes to pluck out the finest infographic we’ve seen this week.

This time around the winner is Monetate with a graphic that looks at traveller preferences to determine the best times during the booking process to offer upsells and cross-sells.

For example, 45% of people who book hotels online say that they'd prefer to receive ancillary offers after choosing their hotel, but prior to booking.

Ecommerce plays a major role in allowing consumers to both research and make travel purchases, with as much as 75% of holiday planning taking place online.

New research from JiWire also shows that consumers are increasingly using mobile devices for their travel research, as 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.

by David Moth 24 May 2013 12:35pm 0 comments

The state of the digital jobs market

A little while ago, we held a quick poll of our Twitter followers to gain some insight into the state of the digital jobs market.

Here are our findings...

by Sarah Barry 24 May 2013 11:31am 0 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include social advertising in the alcohol industry, a drop in Facebook usage, consumer loyalty, barriers to mobile payment adoption and Google News.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 24 May 2013 10:53am 0 comments

How to run a successful multichannel social media promotion

Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use?

In this day and age, running social media promotions can be overwhelming. There are large and highly engaged audiences on Facebook, Twitter, Pinterest, Instagram, Google +, LinkedIn, YouTube - and that’s just the social sites we hear about daily.

As a business, it can be challenging to figure out the what, the where, and the how of doing a multichannel social media promotion.

I’d like to address what it takes to be successful at that task, but in order to do so, we should first define what is a multichannel social promotion, what makes each channel unique, and what success actually looks like.

by Katya Constantine 24 May 2013 10:36am 2 comments

Penguin 2.0: where does SEO go from here?

Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.3% of English-US queries.

With Google so keen to cut down on webspam, where does SEO go from here?

by Kristian Bannister 24 May 2013 09:40am 14 comments

Australian consumers ignore targeted marketing

It seems Australian consumers are losing patience with targeted, yet unwanted, marketing and advertising, both online and off.

A new government report has found that 1 in 2 consumers received an uninvited telemarketing call in the past six months, and a further 9 in 10 consumers said these telemarketing calls were a problem.

by Claire Brinkley 23 May 2013 23:45pm 0 comments

The value of Vine to the disinterested

I confess, there are plenty of things that make Twitter's six second video service, Vine seem to be utterly dismissible.

But that just may be its paradoxical strength, after all...

by Dave Wieneke 23 May 2013 18:12pm 0 comments

Seven core principles digital marketers forget

Guy Kawasaki once said: 'If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing'.

We’d like to think that no matter what you have, money or brains or both, inbound marketing is the only kind of marketing that works today. Inbound marketing, by the way, has a lot to do with digital marketing.

If you are a digital marketer, you are probably forgetting a few marketing principles. Here are some of them...

by Pratik Dholakiya 23 May 2013 17:11pm 0 comments

Our next Google+ Hangout 5/29: managing integration

Brush up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.

Last week as part of our video expert series in advance of Integrated Marketing Week (#IMW13) we discussed integration with Liz Miller from the CMO Council and and Dave Wieneke from ISITE Design.

If you missed it and want a quick review, catch up with this takeaway post or on our YouTube.

by Ryan Sommer 23 May 2013 16:09pm 1 comment

10 excellent ecommerce product pages

In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.

We previously looked in detail at the kind of tools retailers should consider including to help boost their conversion rates, including product videos, large images and user reviews.

And in this post I’ve tracked down 10 retailers that have excellent product pages for one reason or another. None of them is perfect, however each has several features that make them examples you can learn from.

by David Moth 23 May 2013 14:07pm 2 comments