Digital Marketing Blog

IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two

On Tuesday, I posted a first half summary of the Econsultancy Hangout I participated in with Jim Sterne and Tom Cunniff (moderated by Econsultancy’s Stefan Tornquist) on Measurement, Analytics, and Attribution.

Rather than summarize the entire second half of the Hangout, I wanted to focus part two on a great discussion we had on changing incentive structures to create an organizational culture of integrated digital marketing and attribution.

by Jon Baron 17 May 2013 16:16pm 1 comment

Are financial service online communities effective?

Rob Cottingham comic strip Online communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky!

Historically, social media was seen as an anathema to businesses like banks.

Thankfully such narrow minded thinking is a thing of the past, but some businesses have gone too far in the other direction.

by Paul Merry 17 May 2013 13:25pm 0 comments

This week's finest digital marketing infographic

It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.

This infographic was created by our very own Matt Owen to summarise some of the findings from the new Econsultancy/Adobe Quarterly Digital Intelligence Briefing titled ‘From Content Management to Customer Experience Management’.

The report, based on a global survey of more than 1,000 respondents, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.

by David Moth 17 May 2013 11:46am 1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 17 May 2013 10:52am 2 comments

How new Google Plus features can help you create great content. Part one: image editing

Google Plus has announced a host of new image editing features, which integrate the brilliant Snapseed application into the social network.

There's also an 'awesome' twist with the addition of animated gifs for sequence photos. A collection of useful tools for anyone who wants to use original imagery in their content.

On Wednesday Google+ announced a host of improvements. For me, involved in the content side of things, I was particularly interested in the new image features, particularly after hearing that they'd integrated the excellent Snapseed app.

by James Carson 17 May 2013 10:22am 4 comments

Five lessons in corporate brand building from the big boys

There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands.

Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to view FMCG companies favourably if they develop a recognisable corporate brand.

Now comes the news that Johnson & Johnson have unveiled a new corporate slogan, prompting Mark Ritson to write in Marketing Week last week in less than complimentary terms about various attempts at corporate brand building.

What all this proves is that the audience for corporate brands has extended beyond the traditional confines of city, press and internal staff to include consumers, and the principles of brand management are being applied.

In fact, both Reckitt Benckiser and Unilever place so much importance on their corporate brands that they use digital asset management systems to manage them.

by Jens Lundgaard 17 May 2013 09:30am 1 comment

Bing is an untapped venue for ecommerce videos

Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet. However, not many e-commerce companies are placing their product videos on this newer search engine.

Now that Bing is powering searches on Facebook’s Graph Search, it’s a good time to get your videos indexed in Bing. Here’s how to do it.

by Melody King 16 May 2013 17:10pm 1 comment

Data from 1,000+ marketers identifies the #1 enemy of marketing integration

Econsultancy’s report on marketing integration won’t be published until Integrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros.

In this post, we look at the building blocks of integration and its number one enemy, human nature (and what to do about it.)

by Stefan Tornquist 16 May 2013 16:06pm 8 comments

Curate, shape and grow: cultivating your connected TV garden

When it comes to the Connected TV landscape, it truly is a wilderness out there.

Change in how we’re consuming media provides tremendous opportunity for both publishers and content creators looking to reach audiencea.

However, platform fragmentation and a myriad of technical and business constraints ensure that it’s never been so easy to get lost in the cost and complexity.

by Luke Gaydon 16 May 2013 13:57pm 0 comments