For large organizations like the BBC, ignoring the recently-enacted EU cookie law probably isn't a viable option. Despite the headaches associated with implementing a solution, the threat of legal actions and fines probably outweighs the costs of compliance.
It's a different story for entrepreneurs and owners of small businesses, some of whom indicated a willingness to flout the law until given a reason to reconsider.
But businesses apparently aren't the only ones deciding that the cookie law isn't worth chewing on. As reported by law firm Matthew Arnold & Baldwin LLP, the European Commission has filed a lawsuit against five EU nations. The firm's Paul Gershlick writes:
That the European Commission would be forced to sue nations over the cookie law is an embarrassment, but it's hardly the first. Most recently, it came to light that the EU itself wasn't adhering to its own law with its own websites. Which raised an obvious question: if the EU can't follow its own laws, why should anybody else?
But now that the European Commission has sued countries over their refusal or inability to implement the cookie law, a more fundamental question emerges: is the law eventually bound to crumble?