This infographic from TagMan, to celebrate its fifth birthday, has a timeline to show how tags have evolved since 1993.
For more about tag management, see Econsultancy's Tag Management Buyer's Guide, which contains profiles on 12 vendors, as well as an overview of trends in the sector.
Reader comments (4)
9:30AM on 11th July 2012
Why no date for the launch of Google's AdWords service?
CEO at SciVisum.co.uk
10:08AM on 11th July 2012
Those numbers suggest online Ads are costing about 20% of total online sales !
eg 2011 - $32B Digital Ad spend on $161B eCommerce Sspending.
That seems a high percentage to me ?
Deri
Global eTrade Marketing Manager at Philips
1:28PM on 12th July 2012
@Deri - probably a lot of spend in there from industries such as automotive or FMCG where purchases are predominantly carried out offline though...just a thought.
CEO at SciVisum.co.uk
5:43PM on 12th July 2012
@Jamil - yeah, I'm sure you're right.
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