Not all multi-screen activities are created equal: Infographic

Multi-screen activities while watching TV are very common with many viewers also on their computers, tablets and mobiles.

According to the Econsultancy/ IAB report, The Multi-Screen Marketer, the way viewers engage with their other screens changes depending on what program they are watching.

We've broken down the percentage of commerce and non-commerce activities for seven major program areas as well as highlighted the top activities for specific programmes and put them in a handy infographic.