Email marketing is an important channel for maintaining a relationship with customers and driving conversions through targeted messages and offers.
We’ve recently blogged seven tips for managing email marketing campaigns, as well as looking at stats which show that consumers open just 20% of email messages.
Then there’s also the pressing issue of mobile email, as while stats show that 27% of emails are opened on mobile devices results from our Email Marketing Census 2012 reveal that a large number of companies do not have any strategy in place for optimising emails for mobile.
This infographic from Monetate looks at the conversion rate for email marketing compared to Twitter and search, as well revealing ways of increasing sales using email.
Reader comments (1)
Online marketing manager at Jessops
6:44AM on 2nd August 2012
Info graphics are great...if you are viewing them on a tablet or desktop but they are very difficult to read and navigate round on a mobile. Still find it strange to see posts about email optimisation without any consideration for mobile viewers. I also still don't get why econsultancy have not optimised their emails for mobile yet - surely a hot lead for an ESP especially given the amount of esp's advertising on there?
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