If you're hoping to cash in on the tablet and smartphone revolution, there's good news and bad news. The good news: internet usage on tablet and smartphone devices continues to surge, creating significant new opportunities in the process. The bad news: expectations are high.
Whether you have a dedicated mobile site or have invested in a responsive design, consumers expect your website to load within seconds on their tablets and smartphones. If it doesn't, you just might have to kiss a sale goodbye.
Because there are some big things that can't be controlled (such as the quality of connectivity on mobile networks), companies looking to provide satisfying and profitable tablet and mobile experiences must look to optimize performance to a level that may be intimidating.
Here are 15 fantastic mobile website performance optimization slideshows that can help you get started. If you are viewing on a mobile, you can also click on the link above the slideshow to scroll through each on individually.
Reader comments (4)
11:23PM on 9th August 2012
From everyone here at SEO & Company, we'd like to thank Econsultancy for spotting and aggregating these mobile web performance optimization slideshows. With everything happening in mobile so quickly (and in digital marketing as a whole), it goes to show that you guys are on top of it. Thanks for doing a great job.
CEO at SciVisum.co.uk
11:02AM on 10th August 2012
Great work there pulling them together.
My only caution would be that it may not help our tech teams if we send them that lot and say 'do it all please' !
Too often as marketers we dump on IT - passing them things to do, and fail to give them a way to measure the outcome - so how can they ever show success?
IT guys need that clarity, because all too often they have been burned by 'Marketing's last fad' - which they delivered but Marketing were still not happy - saying that IT 'missed out some obvious extra elements'...
To help IT, lets be evidence based.
I've a vested interest - but whether using my services at SciVisum or similar suppliers -
- do measure the site first, for 24/7 mobile/tablet experience on your money-making User Journeys (not just your home page !)
That will allow you to focus IT to fix the specifics that are bad: and gives IT the confidence that the 24/7 metrics will give them evidence of success, so they'll get praise for their work.
It'll do wonders for the Marketing <-> IT teams rapport!
1:54PM on 10th August 2012
Unfortunately this page doesnt work on a mobile though :-(
7:01AM on 26th December 2012
I think responsive design is a better solution, this way pages can rendered for all devices having same URL's, Google also recomend these configurations. Nice post though! thanks.
Log in to post a comment