More than one-third of the internet population now shops online, so there are a lot of potential customers out there for e-commerce retailers.
And the importance of a well-designed homepage to clinching a sale cannot be understated, as research shows that it takes just two-tenths of a second for customers to form a first impression of your site.
This infographic from Webs reveals what users look at when they visit your site and which aspects need to catch their eye in order to encourage them to make a purchase.
Reader comments (2)
OWNER at engage digital ltd
9:25AM on 17th August 2012
I wonder if this has more to do with the areas of the page or the items in those areas. i.e. how would it changed if the page elements were juggled around?
2:38PM on 17th August 2012
Some great insight here. I love a good infographic. I wonder if the same results would appear if applied to people browsing the internet on sites not relating to e-commerce such as social media, blogs etc.
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