We repeatably hear about the death of email but yet it's traditionally one of the best ways to connect with your customer. By adding the traction of social media, the value of both communication channels with receive a boost.
Experian recently released a new infographic to highlight the best ways to use various social channels in your email and which ones get the most traction.
Though it's the newest platform, Pinterest appears to be a big winner. Those emails promoting it get higher open and click rates than those for Facebook and Twitter as well as getting 24.7% more unique clicks than other non-social-promotion emails.
Reader comments (1)
Digital Marketing Executive at Koozai
4:44PM on 24th August 2012
A note on the emails FROM the 3 platforms: Pinterest have done well to capture the "discovery" element of the site with the "Pins you might like" emails. I open pretty much all of those. Twitter has followed suit. Personally the visual aspect of the Pinterest email makes scanning and find something I like quicker than reading through Twitter. Lazy I guess. Facebook emails I've binned as it adds no extra value having emailed what I'll probably see straight away when I log in.
Log in to post a comment