For many companies, a significant amount of marketing spend is dedicated to new customer acquisition, and for good reason: most businesses wouldn't be able to sustain themselves and grow without new customers.
But what about existing customers? How valuable are they, and what type of ROI can marketers realize by tapping their existing customer bases?
An Adobe Digital Index report explored this subject in the context of online marketing and some of the results highlighted in the infographic below demonstrate why marketers shouldn't ignore the customers they already have.
Reader comments (1)
2:25PM on 14th September 2012
Repeat customers are what keeps your business alive while you're busy attracting new ones! Don't assume that once someone buys from you once that they will love your brand forever. You have a relationship to keep strong!
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